How To Improve Your E- Commerce Website Usability With Web Analytics?

Although, there are numerous e- commerce sites available but only few are able to drive the customers towards purchasing their advertised product. Have you ever wondered why e- commerce companies like Amazon, Ali baba, ebay, Flipkart and others have made it big in their respecting markets while others are struggling a lot to expand their feet? If you are clueless, then let me, unfold this mystery for you. The reason for their success is the successful implementation of the various web testing and analytics tools on their website. Let us now discuss how these tools can improve your site performance and can increase your sales revenue.

• Simplified checkout process- By keeping a record of the checkout process, you can easily analyze how many visiting users actually converted into buying customers. Further, detailed heat map reports will provide information why users are not making purchases during the checkout process and what are the factors that are contributing in this scenario. This crucial data will help in eliminating the hurdles from the checkout process that are resulting in low sales and will increase the usability of the website.

• Seamless shopping experience- The customers should be encouraged to continue shopping by providing option to add multiple products in the shopping cart as soon the customer has added a particular product in his/her shopping cart with the intent of purchase. Use any of the heat map tools like Crazy Egg, Mocking Fish, Click Tale and others that can provide you information about actually how many products are purchased in respect of the total items added in the shopping cart.

• Checkout related errors- These type of errors are the actual reasons that results in the failed checkout process and causes low sales. Keep a track of all these errors by creating respective events corresponding to each error like First name error, credit card error, wrong email address error or any other such error through real time reports of the web analytics tools. Once you have the information regarding all those errors that occurred during the checkout process, you can easily work towards removing them one by one.

• Promotion of the home page through increased click through rates- Home page is the most important part of any e- commerce website as it is the first page that greets a customer and influences his/her decision to make the final purchase. Include a reliable heat map tool that can provide you real time statistics reports that can be easily implemented by the business organization to increase their website’s appeal and popularity among its targeted customers.

By implementing all these key points in your e- commerce website design, you can easily outscore your rivals and can give a major push to your sales revenue. These web analytics reports will provide you a clear insight about the factors that are influencing the usability and performance of your e- commerce site. So, embrace this tool and get ready for the intense battle of profit making and brand promotion.