5 Social Media Optimization tips for Better Conversions

Engage with your customers on social sites for better conversions and sales.

Social media has become an inseparable part of day- to- day life and has affected the various walks of personal and professional lives of numerous people around the world. With a massive fan following that has surpassed ethnicity, geographical boundaries, linguistic barriers and other such restrictions, these social media sites have emerged as the new “growth engines” for various business entities. If you are still unable to tap the full potential of this global promotional medium, you need to check out these social media optimization tips for getting optimum business results. 

• Make effective utilization of social buttons on order confirmation page- “Proper timing” is the key component that can drive conversion rate optimization on your site to a great extent. Don't use your social media buttons randomly on any part of the site as it can prove to be distraction rather than seeking the required attention from your targeted customers. The ideal place to use these social sharing buttons will be the order confirmation page which is displayed once the customer has completed the required formality while making an online purchase. Further, in order to decide the best place for showcasing the social buttons, you can take the help of an effective heat map tool like Mocking Fish that is affordable in price, consists of a user friendly dashboard design, provides reliable test results and lifetime free account facility.       

• Put focus on product sales first and social engagement as second- Always keep in mind that you are dealing with your social customers with the sole intention of making product purchase. So, retain focus on that aspect only and keep social engagement with your targeted customers as your secondary purpose without sacrificing your product sales.  

• Utilize the services of A/B testing tools- In the online business environment, it is important to analyze the customer grabbing potential of your site components to make the desired impact among your targeted customers. For increasing the effectiveness of your social media posts, you need to perform A/B testing on the images, text, posting time and other such parameters. Based on the conversion rates achieved by them, you can decide the winner posts for your social media customers for grabbing maximum customer attention and product sales.  

• Don't go overboard with your button size- Keep your button size as simple, relevant and of a proper size only to get the required attention without diverting the focus of your targeted customers on your site. Moreover, the large size buttons may affect the design and navigation of your website which could drastically affect your eCommerce conversion rates.                

• Make your social registration process much simplified- If you want to make the most of your social media engagements, you need to strive towards making your social registration process as much simplified and faster. Eliminate unnecessary fields from your registration forms to ensure seamless account registration and login facility without any trouble. For making your registration process more engaging for your customers, do visit this helpful link.               

With a global user base of more than a billion, neglecting these social media sites can be termed only as suicidal for your eCommerce site. So, don't be a loser but make the most of this opportunity by focusing on these social media optimization tips that can transform your business fortunes effortlessly.

5 Amazing CRO Tips For Small Businesses To Secure Their Business Future

5 brilliant CRO tips for small businesses to make 

a stronger impact in their business segment.

If your eCommerce company has been finding it difficult lately to fight it out with bigger eCommerce giants on crucial matter like conversion rates, this article is definitely for you. This key performance indicator (KPI) is having the same relevance for every online business entity regardless of its size and nature of business. You can't afford to turn a “blind eye” towards this site metrics if you are thinking about improving your business fortune. Here are the few amazing CRO tips that can help small businesses outshine from their bigger counterparts in terms of product sales and eCommerce conversion rate optimization.        

1. Make effective utilization of various available site improvements widgets- 

Utilize Mocking Fish features and functionalities

 to improve your website performance.

In this technologically backed world, there are numerous applications and tools that can simplify the various business tasks for improving the site performance to a great extent. Online businesses can take the help of various A/B testing tools, email marketing softwares, content marketing and optimization softwares, heat maps and other such applications for optimizing the performance, loading time and customer engagement on their eCommerce site. You can take the help of web testing and analytics tools like Mocking Fish that comes with user friendly dashboard design, reliable test results, simple installation and configuration steps and a pocket friendly price for making required improvements on your site. 

2. Try to streamline your marketing pitch with your advertised product-

Work towards proper synchronization between your marketing 

pitch and advertised product for better conversions.

 
It is rightly said that “You can't sell oranges to those asking for grapes”, similarly, it is to be noted that your advertised product need to fulfill the sales pitch that is being promoted by your business entity. Stay true and strictly realistic while marketing your product among your targeted customers. Don't use too much hyperbolic or self admiration words that may turn flat during the actual product use by customers. The success key here is to “match your words with your advertised product”.       

3. Analyze your competitor's site and take actions accordingly- You need to understand that your company is not the sole performer in a particular business segment and there are numerous other rival companies. It is important to analyze your competitor's site regarding website navigation, web forms, checkout page, product category pages, shopping deals offered and other such factors. Once, you know what your rival site is trying to do, you can effortlessly make a stronger impact among your targeted customers.             

4. Optimize your content for better customer engagement- Words have the power to captivate people instantly, so optimize your site content for grabbing the required customer attention towards your site. Content marketing and content optimization are the two important components that can improve the credibility, customer reach and popularity of your site content among your customers. Write your content by keeping in mind the interest of your targeted customers so as to improve your site traffic, customer engagement and conversion rates.   

5. Engage actively with your targeted customers- 

Better customer support and engagement are key 

ingredients for higher conversions.

Customers are the “king maker” in this fierce competitive business environment and hence they need to be treated royally. You need to have an effective customer engagement program and support services for your targeted customers in order to make their user experience on your site truly rewarding. It is to be understood that customers need to be kept in the loop hole while deciding the business strategy for your eCommerce store.  

By keeping in mind these valuable CRO tips, small businesses can easily make a tremendous improvement in the field of conversion rates, customer engagement, product sales, site usability and performance.