3 Factors That Can Ensure The Success Of Your A/B Testing

It has been observed that success of an entity is often hindered by various factors that needs to be monitored. Similarly, in the arena of business community, success of web testing is also dependent on a number of factors. Non compliance towards any of these factors can cause the failure of your split testing and can make your efforts and money go waste. Here are some of the factors that needs to be followed so as to ensure the success of web testing.

1. Decide an appropriate length for your landing page- Landing page forms a crucial component of a website and has the potential to grab maximum customer attention if it has something new and exciting to offer. A dull and monotonous landing page will not entice the site visitors and will not contribute in your conversion rates in any way. Remember, it should have appropriate length that can effectively convey the message, spirit and appeal of your website. But, don't make it so long that it can cause boredom among your customers. Ideal length is the key to the effectiveness of your landing page among your targeted customers. You can also perform A/B testing on the different variations of the landing page so as to determine which is the most preferred page by your audience.  


2.  Include a pricing chart in your website- For grabbing the instant attention and focus of your site visitors, you need to pitch your advertised products at a competitive price. Show people how your prices are better than the prices of your business rivals. It is often seen that steep prices are the major bone of contention for the interested customers while making any purchase on the e- commerce store. Make your prices most attractive for your targeted customers and remove any unwanted cost or extra charges that could alienate people from your e- commerce store. 


3. Give more emphasis to videos- Most often, videos tend to grab the attention of customers easily as they can easily spread the message rather than the lengthy text that needs more time and attention from the already busy customers. These 2-3 minutes video forms a very positive impact on the minds of the customers and compels them about making a purchase from your e- commerce site. You can also perform A/B testing on various videos so as to decide which one generates the maximum response from your customers.

So, appropriate attention towards these three metrics can ensure the success of your web testing. It will also provide you clear insight about why some of the A/B testing results are not so successful than others. Once, you are clearly aware about the factors that can pose hinderance in the success of your split testing, you can easily take corrective steps before hand so as to save your time and efforts.