Top Visual Elements That Can Increase The Performance Of Your Content Marketing Campaigns

Visuals are more appealing to our eyes and tend to make a long lasting impact on our mind when compared to simple plain texts. It is a well known fact that customers do remember a particular scene, imagery or visual presentations more than a simple ordinary text message. Moreover, a picture can convey the thousand words easily without taking too much space and has a higher psychological shelf life. Business organizations who are trying to influence their targeted customers should include interesting visual elements in their content so as to make it more compelling and appealing for their potential customers. Here are some of the visual elements that have the potential to increase the reach and usability of your content.

• Images- Images play an important role in increasing the appeal and acceptability of a content. For any e- commerce organization, product images do have a profound impact on the conversion rates and product sales of a business organization. As, customers on an e- commerce site don't have the facility to check the product physically so product images need to be sharp and clear so that the site visitors can get the fair idea about the products available on your e- commerce site. Moreover, it has been shown in the various free scroll heat map tools studies that a detailed product images helps in keeping your visitors hooked to your site for a long time. Further, business organizations can use the 360 degree view product images so as to provide a clear view of the advertised product to its targeted customers from different viewing angles.

• Videos- An informative 2-3 minutes video can provide a better insight about a product or services than a full page written text. Also, these videos can be customized by adding short customer stories so as to attract the immediate attention of the site visitors. Further, these free videos can promote your advertised product well and can increase the interest of the site visitors on your e- commerce site. But, make sure that these videos are not taking unnecessary buffering time which can kill the interest of your customers and can adversely affect the chances of your conversion rates and product sales.

• Infographics- They are one of the brilliant example of using text with images and visuals so as to facilitate better understanding among targeted customers. These infographics make wonderful use of statistical elements like pie chart, bar graph, case study or other such material so as to present their reasoning in a stronger manner. Further, these informative and appealing infographics compel visitors to scroll down on your e- commerce site so as to improve the usability of your site.

• Use of memes and presentations- With continuous evolving business environment, content marketing forms are also undergoing a huge transition. Memes are one of the element of that evolving content marketing techniques and is quite popular among the online world. It is about using images with a quirky and out- of- the- box statements to drive customers towards your business organization. Further, memes attract the attention of the site visitors easily and can spread the message about your business organization among your targeted customers. Presentations are also changing at a fast pace and are not just limited to the board room meetings. You can build an appealing and informative presentation about your business organization and its advertised product and can easily share with numerous people through the help of sites like SlideShare. A well created presentation has the potential to drive customers towards your e- commerce organization and can improve your conversion rates to a great extent. You can also take the help of various heat map tools like Click Tale, Mocking Fish, Lucky Orange and such others to understand the mindset and behavior of your customers towards your presentations so as to make necessary changes accordingly.

It is well said that “Spice is the flavor of life and monotony causes boredom and frustration”. So, business organizations should take active interest towards including visual elements in their content so as to make them more appealing and interesting to their targeted customers. If you can arouse the interest of your customers towards your site, you can effortlessly persuade your visitors to make purchase through your e- commerce store.

5 Tips For An Effective Story Telling By Your Business Organizations

It is a harsh but eventually a true observation that not all story telling are great crowd pullers and people seldom pay much attention to these brand stories. If you are one of the business organizations that want its story to be far appealing and more compelling for increased chances of product sales, you need to have a strong story line to influence your targeted customers. You need to know the elements of a fair story telling so as to increase the brand appeal and popularity of your advertised product among your potential customers. Here are some of the tips that needs to be avoided by your organization so as to make your brand story telling more gripping and exciting for your customers.

• Avoid giving misleading and false information- Today with the increased intrusion of the digital technology and the worldwide popularity of the social media, huge gap between consumers and business organization has been bridged up. In one hand, it gives huge exposure and opportunity to various e- commerce organizations and on other hand, any false and misleading information about your organization can easily spoil your chances of making huge profit margins and can malign the reputation of your company due to the global reach of technology and social media. People today are more inquisitive and are doing proper research about an organization and its products before making any final decision about the purchase of that product, so beware of making any false commitments and promises as it can actually backfire for your business organization.

• Speaking the same old boring rhetoric brand story- In order to grab the attention and fascination of your customers, it is important to present your brand story in an interesting and appealing manner. Business organizations can take the help of various A/B testing tools and heat map studies to make their brand story more engaging and captivating for their potential customers. Don't make your brand story repetitive and rhetoric in nature so as to grab the instant attention and support of your customers. Add a pinch of uniqueness, extraordinaryness and a distinct style in your brand story so as to make it more saleable for your business organization.

• Telling unnecessary information and facts about your brand story- Don't try to use unnecessary statements, facts and information as fillers in your brand story so as to maintain the authenticity, exclusivity and freshness of your story telling. Offer something out of ordinary which can make people more inclined to your business organization. Try to keep your brand story precise but more appealing and interesting without dodging important details and information for maintaining the interest of your targeted customers. Further, you can take the help of various A/B testing and heat map based tools to get a better insight about the minds and behavior of your site visitors for creating an appealing brand story.

In this tough competitive business environment, it is important to make your content more appealing and presentable before your audience so as to increase your chances of business growth. If your brand story is capable to win and influence the minds of your customers, you can easily make a global impact in terms of conversion rates and product sales.

How To Handle Shopping Cart Abandonment Through Email Campaigns?

One of the most challenging aspect of the numerous e- commerce organizations are increasing shopping cart abandonments that are affecting the conversion rates as well as the product sales. It is one of the most significant problem which is even faced by some of the various e- commerce giants like Amazon, eBay, Alibaba, Flipkart and such others. The situation is becoming worse day by day and is threatening the growth of business organizations engaged in this segment. It needs to be controlled sooner so as to limit the extent of damage. Targeted email campaigns can help a lot in this direction and can compel the customers to complete their pending shopping cart orders. Here are the tips that explain about how email campaigns can help in reducing your shopping cart abandonments.

• Start asking for email addresses from your customers at the start of your purchase cycle- While indulging with your customers for an online purchase, business organizations need to ask for the relevant information like email address, contact details at the start of the online shopping process. This will help in providing necessary details about your targeted customers to your e- commerce organization and will help in informing customers about their pending shopping cart orders. You can also take the help of various click heat map tools like Crazy Egg, Mocking Fish, Lucky Orange and such others so as to understand the mindset and feedback of your customers on checkout forms. By understanding their opinions, business organizations can remove unnecessary fields from their checkout forms so as to make online shopping much easier.

• Get involved in sending a series of reminder emails to your abandoned customers- It is important to inform your customers who have left their shopping cart orders in the middle about their pending orders through an appropriate and engaging email. Also, if appropriate response is not shown by the customer, you need to send him/her a series of other reminder emails to compel customers to complete their pending shopping orders. But, remember no to go overboard with this and fill the inbox of your customers with repeated emails about their pending orders as it can irritate them and can make them alienated towards your e- commerce store.

• Plan an appropriate time interval for your reminder emails- In order to make maximum impact with your reminder emails, you need to send them at the appropriate time interval so as to influence your customers. It is expected that an effective email reporting system should send a reminder email within 60 minutes after the customers have abandoned their shopping carts on your e- commerce site. Inform them as early as possible about their pending orders so that they can easily complete their pending orders. Reminder email system should facilitate an easy email delivery system with just a simple click of the sender. Further, business organizations can take the help of various heat map based tools like Crazy Egg, Mocking Fish, Mouse Flow and such others to track the activity and appropriate time interval of their targeted customers so as to analyze the best time when the customers are free to check the inbox of their email accounts.

• Make a thorough analysis of your reminder emails and take necessary actions accordingly- If you want more and more customers to complete their pending orders, you need to timely check and analyze whether your reminder emails are doing any good to your business organization in completing the abandoned orders of your customers. If you feel that your reminder emails are not showing expected results, you need to take necessary actions regarding your emails so as to make them more appealing and interesting to your targeted customers so as to encourage them to complete their pending shopping orders.

Due to the increasing instances of shopping cart abandonments, it is time to target your customers more proactively through the use of reminder emails. With a more customer focused approach, business organizations can reduce the number of shopping cart abandonments to a great extent and can contribute significantly in improving the conversion rates for their e- commerce site.

Tips To Rejuvenate Your Ailing Website

There are millions of websites in this web world but only few are serving their purpose of optimizing conversion rates and customer traffic for their respective business organizations. Although, you may feel your website to be quite efficient and appealing but it is actually failing to influence your site visitors in any way. The culprits can be numerous for this scenario like lack of an attractive website design, ineffective navigation facility, unimpressive website content, shallow call- to- action statements, steep product prices and other such numerous factors. The main reason could be any of these but it is eventually taking a toll on your conversion rates and product sales. In order to reverse this trend, it is important to pay attention towards these crucial tips that can help in giving a new lease of life to your ailing website.

• You are having a non SEO friendly website- In this competitive world, it is important to pay adequate attention towards SEO friendliness of your website. It will ensure that your website is effectively indexed by various popular search engines like Google, Yahoo, Bing and such others. By increasing the online presence and visibility of your website, you can be successful in bringing customer traffic towards your business organization. Proper keyword researching and creation of a keyword specific content can play an important role in accomplishing this above task easily.

• You are trying to dig gold through a mediocre design- For making unprecedented growth among your business rivals, you need to have a compelling and engaging website design that can force your visitors to spend some time on your website. Being different and unique from the crowd is the ultimate key for a successful website design. You need to think out- of- the- box ideas, marketing strategies and a powerful call- to- action statements so as to convert your site visitors into your potential customers. Use of heat map tools like Crazy Egg, Mocking Fish, Lucky Orange and such others can contribute significantly for providing an appealing and conversion friendly design to your website.

• You are not paying attention towards your slow loading time- It is often seen that unnecessary waiting time in the loading of a website makes visitors frustrated and they often leave a particular website in the middle. The optimum loading time of a website is about 2-3 seconds. Don’t feel inclined towards heavy CSS elements, non optimized product images, unnecessary graphics and other such components that tends to make your website slower and non responsive in nature. Further, business organizations can use web testing and analytics tools like Optimizely, Mocking Fish, Click Tale, Crazy Egg and such others for improving the online presence, visibility and conversion rates of their e- commerce organization.

• You are not making efforts to engage with your customers- Proper engagement and interaction with your targeted customers is important for improving the conversion rates and product sales for your business organization. Encourage your customers to share their shopping experience through product reviews, feedbacks, testimonials, comments and other such mediums. Moreover, business organizations can take the help of various heat map based tools like Click Tale, Mocking Fish, Lucky Orange and such others so as to improve the user experience of their targeted customers.

So, it is time to take necessary steps for increasing the usability and conversion rates of your e- commerce organization. By making your website more user friendly and providing out- of- the- box shopping experience to your customers, you can easily emerge winner among your competitors.

Factors Affecting The Performance Of An Email Marketing Campaigns

Email marketing has been in the presence since a long time and has been effectively used by different business organizations around the world to spread necessary awareness about their advertised products. It is one of the cheapest and most widely used marketing platforms that  can help in improving the customer traffic and conversion rates for your business organization. But, the true potential and reach of this wonderful platform has not been achieved due to numerous reasons like server email bounce issues, spam emailing, security concerns like trojans, viruses and other such factors. Some of the steps that can help in improving the utilization of email marketing among your targeted customers are as follows:

• Segmentation of your targeted customers- In order to reach out to your customers in a better way, it is important to divide your email lists based on the demographic location, purchasing behavior or age/gender of your customers. By doing necessary segmentation of your customers, you can make strategies that can solely target your desired group of site visitors. It will also help in creating the necessary awareness and curiosity for your advertised product in a better way. By a more customer focused email marketing campaigns, business organizations can easily improve the e-commerce conversion rate optimization among their business rivals.

• Give a touch of personalization to your promotional emails- Sending emails based on the interest, preference and choice of your customers can help in making your customers more attached to your business organization. Moreover, these personalized emails do convey a strong message to your targeted customers that your e- commerce organization consider its buyers or customers an important of their business strategy and is working with a mission to improve their shopping experience on your site. With a more personalized and customer focused email message, business organizations can make customers realize that they are special for the long term growth and business planning of their organization.

• Add customization features to your email messages- A simple plain message is not appealing to your targeted customers in any way. So, it is important to make necessary customization in your email messages so as to provide important information about your company, product categories, USP of your product and other such crucial data. You can use impressive call- to- action images, exciting shopping offers, engaging text messages, company logo, brand story and other such features so as to divert the minds of your potential customers towards your e- commerce store. By employing all these customization tactics, it is easy to improve the conversion rate optimization for your business organization.

So, using simple old monotonous emails will not do any good for your business organization and will not increase your conversion rates in any way. With changing times, it is important to make your emails more engaging, informative and inspiring for call- to- action so as to write the new success story for your e- commerce organization.