Best heat map tools to test your website layout

Sometimes when you have multiple options to look, it becomes quite difficult to make up a choice. Similarly in the expanding world of e- commerce, there are plenty of web analytics tool that can give you a fair idea about click behavior and user activity on your website. Just buying any tool would do no good until and unless you are completely sure that the tool is worth your money. For helping you with the best buy, we are discussing here few web analytics tools that have quickly gained prominence among numerous business organizations.

1.      Crazy Egg- Founded in 2006, the tool has suddenly become ominpresent. This is mainly because of its powerful features that take web analytics to completely different level. These are:    

•  Heat map tool- Its impressive heat map provides clear information regarding areas which are mostly clicked by on site visitors. Depending upon these hotter or colder areas in your heat map, you can decide which elements on your website needs redesigning, formatting and other such changes.
•  Scroll map- It determines the efficiency of your web pages that are scrolled by a user. If the report is not encouraing, you can add an effective call- to- action(CTAs) button, ads, links and other elements on your page to keep visitors engaged. 
• Overlay- It describes the behavior of the site visitors regarding different elements on your website. With this information, you can easily decide which elements on your website are doing good for your business or not.
•  Confetti- The feature helps in tracking the different sources that help in generating more clicks on your website be it referred links, search terms, ads or other mediums.  
• Pricing- Apart from offering free 30 day trial to new customers, there are plans which are aimed for people who want more. You can choose any of the plan ranging from the starting basic plan of $9/ month (paid annually) to the advanced pro plan of $99/ month (paid annually).
• Live Assistance- In case of any technical or service issues, customer can contact expert professionals at 888- 227- 3913 (9 am to 6 pm PST) or can email them at http://support.crazyegg.com/contact/  

 

2. Mocking Fish-  The tool with its detailed clicking report, user friendly dashboard design, easy implementation and real time browsing behavior is second to none in terms of its accuracy and functionality. Some of the features that are provided by this web analytics tool are:

• Click Heat map-  With its accurate and real time click pattern along with on- site user behavior, it becomes comparatively much easier to implement required changes in areas like CTAs, headers, images, links and other such elements.

•  Scroll Heat map- You can increase the usability of scroll pages by analyzing the scrolling behavior of your user. It will help you decide real estate of your website, placement of CTA, ads for keeping visitors hooked to your site.

• Insight heat map- Mocking Fish insight reports provides detailed information about user behavior on a site based on their preferences, platform used, time spent, and other such metrics.

• Envelope heat map- Now, tracking the user behavior regarding different elements on your web page like headers, search ads, banners, images and other becomes quite easy with this heat map.

• List heat map- It is a tabular form of data representation which is collected during website tracking and user monitoring. The list shows information in the form of columns like elements, type, clicks and percent.

• Pricing- For people with pricing related concerns, Mocking Fish comes at a very affordable price. It offers a free 30 day trial facility. For business requirements, you can avail basic package with a plan of $10/ month with added functionalities.
• Free lifetime account registration- Mocking Fish has moved a step further in providing complete customer satisfaction with its lifetime account registration facility so that users don't have to sign up again for any new services or plan upgradation.  
• Live Assistance- For providing extraordinary experience to its customers, Mocking Fish provides assistance through its help desk at https://www.mockingfish.com/support/ where you can raise ticket for your issue and check ticket status. You can also email them at support@mockingfish.com.

3. Mouse flow- With a simple user interface coupled with numerous functionalites have made this tool quite popular among business organizations of different sizes. Various features provided by Mouse Flow are as follows:

• Live Mouse tracking- You can easily track and keep record of every mouse related movements like clicks, scrolls, keystrokes and such others. 

• Click and move heat maps- It keeps all information regarding the user attention and click pattern on a particular website. With this real time data, making any desired modifications in your website becomes hassle free.

•  Scroll heat maps- This heat map report analyzes the scrolling behavior of a user and determines what makes your visitors leave your page or stay connected to it.

• In- page analytics- It provides a complete detailed report regarding the number of clicks made, hover time, hover order and other information about various website elements like links, ads, CTAs, banners and other sections.
• Pricing- Besides, providing 30 day free trial facility, it also provides 30 day money back guarantee on its every plan ranging from small to enterprise. Depending upon the plan and business requirements, price vary from $19/ month to $399/ month.
•  Live Assistance- For any product or technical queries, customers can easily interact with experts through 24/7 chat, email and phone support at 1 855 668 7335.

 With this extensive information about various web analytics tool, you can easily choose one that is ideal for your business requirements. This will make your every penny count and you will not be disappointed with your final decision at all. So, try your hand at any of these web analytics tool and give your business a big boost easily.

Easy tips for bringing smiles on the face of that complaining customer

Since past few years, there has been an increasing stress on paying appropriate attention to unhappy customers. This is not some new found concern for customers but has more become a part of operational activities of a business organizations. Companies have well understood the impact of a dissatisfied customers on the business and the popularity of the brand. Although, keeping a customer happy at all times seems to be an impossible task but you can still prevent your company- customer relationship from straining to irreparable extent. Moreover, company and customers are interlinked to each other and former is unable to survive without the support and goodwill of its customer base. So, their grievances need to be addressed for maintaining the conversion rate of a business organization. Here are the steps that can help in ensuring a long lasting smile on your customers.

1.    Pay attention to their complaints- In a customer service department, it is essential that the representatives has a penchant for listening and is concerned about the problems of the customers. It is very soothing experience for a customer when he/she feels that their issues are patiently heard and proper assurances are given to them. There is no point in indulging in a heated argument with a complaining customer as it will not impact your sales revenue but will also affect your brand appeal among your customers. It is obvious that they are experiencing bad service from your business organization in return of the spent money and are thus entitled to register their protest or complaint.

In these circumstances, it would be wise to assure your customers that proper action would be taken against his/her complaints and if required the amount will be refunded back to him/her. This will not only prevent your relations from being strained but will also help in retaining the trust and faith of your customers.

2.    Implementation of the necessary steps towards problem resolution- Once you have assured your customers about the proper actions to be taken, it is time to actually start working in that direction. Make necessary optimization in your service delivery, website design, service quality and other such areas so as to provide comfortable experience and service to your customers.

Providing a timely problem resolution can go a long way in establishing the customer rapport with your company. Moreover, it would be of no surprise if that complaining customer is willing to engage with your company for business purposes. There are instances when bigger organizations like Nokia (Presently under Microsoft Corporation), Toyota, Apple Inc., Facebook and such others have expressed apologies to their customers and have  resolved the issue that occurred in their services. It also delivers a clear message that the company is accountable to its customers and can prevent your conversion rate from falling.                         

3.   Maintaining a record of your customer complaint- It is a good practice to keep record of your customer complaints, actions performed and the final outcome of the complaint. This is because, there can be instances of a customer arriving again on your company for the same issue or different issue. In this scenario, it becomes easy for the customer service representatives to act on these complaints by studying the previous case of that customers. It not only helps in taking swift actions on those complaints but also helps in identifying if the customers is having a genuine issue or if the customer is trying to dupe the business organization for undue advantage. Making a regular optimization of customer complaint database can prevent the organization from falling prey to the latter type of customers.

It is time to start acting on your customer's complaints in order to improve your services as well as retaining your old customers. Refunding a small amount will not hurt much to your business organization than a bad mouthed customer that can actually affect your future business prospects.