How the WordPress Heatmap Tool Helps you to Propel your Business Performance?

A WordPress heatmap plugin to generate a site usability report of your WordPress site. 

The heatmap is a way to look at the insights of your site that will show the pattern of interaction by different customers on your site. A heatmap is a way to know about the usability of different elements on your site. Getting a site insight helps the site owners to plan a better way to improve the performance of the site as well as, the business is also enhanced in the path. WordPress is a CMS platform that is used by a million of users. This platform shares a major proportion of sites across the globe. For all these sites Mocking Fish Heatmap tool is a boon that will help them to track their site's performance in the easiest way.

The WordPress heatmap tool is designed especially for the WordPress sites and possess lots of accessibility regarding interaction and ease of using it. 

It will help you to track the performance of all your site elements-

The WordPress heatmap tool is designed to provide all the users with a way to monitor the performance and usability of different elements on your site. Each and every element can be tracked, and their interaction with the users is presented as a color code variation distributed across the page. The interactions are presented on the basis of different types of usage:

• Click based pattern- Click Heatmap.
• Scroll based patterns- Scroll Heatmap. 
• Eye tracking or Mouse Movement- Attention Heatmap.
• Heatmap with detailed click information- Insight Heatmap. Etc. 

There are more detailed heatmaps that are generated using the WordPress heatmap tool on WordPress site. To know more about all kinds of heatmaps, you can click here. 

It tells you how users are engaging with your site elements-

Each user will browse your site in his/her own way. The pattern of heatmap is different for different users. All these patterns are recorded, and a combined report is generated by the heatmap tool that shows the usability of different elements on your site. This user engagement report can be utilized by the webmaster to design more engaging UX for your sites by removing the under-performing elements and replacing them with an A/B tested element. 

An improved UX will help you get more customers for the business-

Suggestions made by the heatmap tool encourages you to implement the best possible user experience on your site. This improved UX will encourage more and more customers to visit your site and make a purchase from you. Customers always but something they want. If you are providing them what they want in the easiest possible way, they will surely buy from you.

Thus a better way to implement customer engaging elements on your site is to first A/B testing your components and then deploying them accordingly. After that, track their heatmap to know if they are engaging the customers in an expected way. 

Thus, Mocking Fish WordPress heatmap tool is a better way to improve the performance of your site elements and also provide a customer engaging experience to the users visiting your site. 

Top Reasons Why eCommerce Conversion Rate Optimization so Important for Online Business

E- Commerce conversion optimization suggests the better ways to gain conversion with the current site elements.

Some people think that Conversion Rate Optimization is not required for online retailers since customers are simply looking for a specific product on a site and they want them in their budget. You might think, if someone is directly on your page, he/she certainly willing to purchase from you. Sadly, this is not at all true. In fact , eCommerce retailers need more CRO than other kinds of websites.

The importance of conversion rate optimization for eCommerce business is that it creates a market for them in the middle of such a huge competition from the other e-retailers in the market, and that too without spending so much on the paid services.

Here, I am discussing some more reasons why eCommerce Conversion Rate Optimization is so important for your business:

1. PPCs are getting costlier:-

No doubt, Pay Per Clicks can get you a high traffic but the high traffic doesn't mean high conversion rate. Does it? The ever increasing rates of PPCs have made them such a luxurious entity for smaller e-tailers who have just come into existence and not yet started to make money. PPCs were once the best way for new or small startups to gain attention, but now they are becoming less important as not all the clicks are essentially converted into sales.

It is where the CRO activates its role when you want to build an identity without actually paying for it.

2. Increased competition from the rival sites:-

You can find hundreds of online retailers into the same business you are in, you need to have an excellent and enduring website to stand against so much of competitors. Otherwise, you are going to loose your sales and someone who was not even in the list could steal away your customers resulting in such a waste of opportunity.


A better CRO can certainly help you get your customers from this huge crowd. The more the competitors, the more emphasis you need to give on CRO of your website.

3. Huge investments in Digital marketing:-

Digital marketing is really a boon of the internet, and with such a huge extent of Social Media Network, a new form of Digital Marketing has born - Social Media Marketing (SMO). But, digital marketing is not just about SMO, it has all to do with print media, television marketing, and other on-air marketing tools.

The whole point of discussing all these marketing tools is that they purely work to drive your customers to you. But, what after a customer comes to you ? Is there a guaranty that he is surely going to buy from you ? That's where CRO comes into existence. By increasing the number of visitors on your page CRO can ensure an improved conversion rate when you emphasize more on providing deals and offers to the customers instead of spending on risen costs of Digital Marketing. Please Note:  this doesn’t mean you should completely take your hands out from DM. In fact, digital marketing is a supplement to CRO which provides an excellent result by converting the site traffic from Digital Marketing into final buyers.

4. CRO Improves the look and feel of your website:-

While applying the CRO tactics you make sure that you gain more and more traffic. For this, you make several changes to the look and feel of your site by using some or other tools like A/B Testing or Multivariate Testing. An evolutionary design of your web pages gives some certain chances of conversion with an improvement in the layout of your website.

You can actually apply this revolutionary CRO methodology for real-time testing and modification of your already hosted websites. This can result in an immediate improvement of your site's performance, unlike an SEO which takes a longer time to reveal its impact.

The very much desired outcome of CRO is that it helps your online business to drive its sales in a shorter span of time. It improves the performances of other marketing techniques and campaigns that you have already applied for increasing your sales. CRO does not just aim to increase the number of visitors, but it works to get you an improved number of customers out of the increased traffic.

Product Page Optimization - A Special Case of eCommerce Conversion Rate Optimization

The product page has been one of the most important parts of any eCommerce website. For any eCommerce business the showcase where you display your product needs to be taken special care of. Most of the conversion which comes to the website are the results of the extraordinary efforts we put in the how we display our products to the audience. Th first impression we make with our products decides the fate of any product in the market. Many of the eCommerce conversion rate optimization processes these days emphasize on how a product page is behaving with the audience. Customers visiting your site are not your loyal customers anymore; they must have visited a hundred of sites before they come you. Now, it depends on us that how we refrain the customer from leaving the site.

Here, I have tried to identify some measures we can take to optimize our Product Pages so that, it give the desired conversion rate.

1. Product images - Product images are the showcase of any eCommerce store. They impart the first impression of a product to the customer. If it went well, most of the task is assumed to be done. Good product images add excitement to the store and also helps to convert better.

Example of a high quality multiple image of a product shown on a leading shopping site.

Images broadcast an emotional appeal to the customers; we should pay particular attention while selecting a default or primary image of a product. The primary image is the one who gets notice first as soon as the customer lands on the product page. Avoid using ready made or stock photos, make use of real life and high-quality product images. Multiple images for a product gives confidence about the product, try to put multiple images as the secondary images of the product.

2. Product Description - A product description is another element which plays very crucial in eCommerce conversion rate optimization of online stores. A good product description is not just a combination of copy writing words and keywords but a perfect blend of these two with a power of persuasion that will compel visitors to buy the product. Persuasion comes through when we make the description compelling, keeping in senses the following points:

• Keep the most important features and specifications of the product at the start of the description.
• Make genuine claims do not give any fake feature or specification. 
• A better product description shows in two versions. One is the detailed product description while other is a summary of the description, providing valuable information in the least and catchy words.
• Do not use long paragraphs, use bullets to indicate features clearly. 
• Provide all information about the product with special offers such as free shipping, discounts, coupons as highlighted. 

3. Add Product Video-  The addition of product videos build a confidence regarding the operation of the product and give a better, positive impression of the product on the whole. You can test the performance of your videos by utilizing a heatmap test which will find out if the videos are being watched or not. 

4. Do not hide any indirect or direct cost - Provide a final price information on the product page only. If you have taxes and shipping charges to include then clearly, mention it on the product page only. Design checkout pages in such a way that the price at checkout does not differ from the price on the product page. In this way, you can avoid shopping cart abandonments and encourage a better conversion rate optimization for your store.  

5. Mention the expected product delivery date based on the area pin code - Most of the customers want faster delivery for their orders but, above all, they want you to deliver the item on or before the expected delivery date you commit. So, always mention the expected delivery date of the product which you can find out based on the area pin-code of the customer. Your faster delivery commitment could bring out a lot of conversions for you, keeping in mind that you stick to the commitment and deliver the product on or before the delivery date.

6. Also, provide a customized delivery date - Some customers might want you to deliver a product on the exact date they want, not even before. For example, a birthday gift should be delivered on the due that only. So, If you are competent to provide this customized delivery option, then you need to mention this on the product page only also providing a menu for selecting the desired date of delivery.

Customizable delivery date on the product page acts as competitive advantage over your rival sites.

7. Enable the notification for out stock items - Provide the stock information on the product page. The benefit of doing this is that you can have a benefit of creating a sense of urgency in the customer for the product which is left only a few in the stock. You can also add an email field on the product pages of out of stock items, where the customer can enter their email id so that they can be informed once the product gets back in the stock.

8. Encourage user to leave a review - Adding a facility to leave a review for the product, helps other users to make a decision about the product. Keep positive reviews in highlight so that a positive impact is created for the product. However, if you receive considerable negative reviews then you must reconsider keeping that product in your store.

Here, I have tried to give a view on how we can optimize our product pages so that it gets a better conversion rate. Product page, as mentioned at the beginning, is very vital for the site and cannot be overlooked. Minding some simple tips could help us to get a great product page and ultimately an amazing online store.