How To Bring Conversions Through A Successful Marketing Campaigns?

Focus on your marketing campaigns to 

ensure the success of your online business.

 Marketing has become the lifeline of every business activity and determines the growth and expansion of a business in the long run. There will be a gross dark future of a business if it does not have a result- oriented marketing team on its side. Moreover, in this cut throat competitive world, you can't present your product as the most promising without the support of an effective marketing and promotional activities. Further, marketing can also contribute in your eCommerce conversion rates drastically by influencing the purchasing behavior of your targeted customers. Here are the ways by which marketing campaigns can be the ultimate game changer for your business activity.

1. Select the effective audience for the targeting of your advertised product-

Don't target your audience blindly for getting 

productive results out of your marketing campaigns.

“Every product is not made for everyone” and targets a particular segment of the society. For getting more productive results out of your marketing activities, you need to identify the right type of customers that are related to your particular product. You can't expect of making the bumper sales by just targeting anyone without having any prior knowledge about your customers. Research your customers in a detailed manner for determining what may drive them towards your online store for boosting your conversion rates and product sales.

2. Focused social media based targeting- 

Use the power of social media for expanding 

the reach of your marketing campaigns.

Social media is affecting the lives of millions and billions of people around the world in a big way. It is evolving immensely from being a social networking site to a more business focused global platform that has users all across the globe. Sites like Facebook, Twitter, Linked in, Instagram and others are now actively used by businesses to stay connected with their targeted customers. With a dedicated customer base, it would not be a tough task for various online businesses to bring those online followers on their website.

3. Utilize the services of A/B testing tool for improving your marketing activities-

Test the various elements of your A/B testing tool for 

getting the winner page for your business entity.

Consider, you know that the elements in your ads are not generating the required conversions which were anticipated from them. How will you increase the usability of those elements for improving your business fortunes? The answer is actually plain simple- you just need to avail the effective services of a A/B testing tool like Mocking Fish that can help in improving the usability and performance of your ad elements. Test the two different variations of your ad elements among your targeted customers and analyze conversion rates generated  by each of these variation page. Based on the number of conversion rates generated by each of them, you can effortlessly deduce which is the winner variation page for your website.

4. Pay adequate stress on the email marketing activities-

Select the most effective email service provider for 

improving the reach of your marketing activities.

When it comes to the task of customer acquisition, it is important to choose the most economical advertising and marketing campaigns for your business entity. Email marketing is one such medium that is most pocket friendly and is more effective in grabbing the required customer attention for a business in a seamless manner. You can avail the services of a reliable email delivery softwares like MailChimp, ConstantContact, Campaign Monitor, Aweber, GetResponse and other such email service providers for a productive email marketing campaign. These promotional emails can be easily sent to a large group of people on low cost basis and have a higher delivery and success rates when compared to other promotional mediums.

5. Use an engaging call- to- actions for getting the instant attention of your targeted customers- Your promotional ads should include a more engaging and appealing call- to- action (CTA) statements that can get the immediate attention of your targeted customers. Focus on the various aspects of your CTA buttons like text, position, placement, size, color and other such factors for improving their conversion ability among your targeted customers. Try to influence the purchasing mind of your customer through a powerful CTA statement and button for better conversions.

6. Create urgency about your promotional offer-

By showcasing urgency on the promotional offer, online businesses 

can persuade more number of customers towards a site.

Show your customers adequate reason to pay attention towards your advertised product for boosting your conversion rates and product sales. You need to bring their immediate attention towards your product by keeping your offer valid for a limited period of time and creating the required urgency level among your targeted customers. Use powerful words like “Offer valid till”, “Limited stock available”, “Offer ends on”, “Make hurry” and other such phrases.

7. Try to match the appearance of your landing page with the content of your ad- Don't create confusion into the minds of your customers by providing two different versions of a single promotional ad. Analyze your targeted ad clearly for providing same level of content and offers on your landing page as well. If you are providing two different versions of offer one on your landing page and the other one on your ad, you will not be successful in bringing the desired number of customers on your site for changing your business fortunes.

So, it is important to understand your marketing efforts clearly for eliminating any chances of failure. By ensuring the success of their marketing campaigns, businesses can effortlessly surge past their rivals in terms of conversion rates, sales revenue and site traffic.

3 Tips That Can Make Brands Contribute In Your Success Story

Brand building helps in providing the effective 

position and product sales to your business among your rivals.

Brands are changing the business landscape around the world and the worldwide success stories of brands like “Apple”, “Rolls Royce”, “Pepsico”, “BMW” and others are enough to support the above notion. But, as this statement may be true, the same is also true that not all brands can live upto the expectations of their customers and often can't make the desired impact among their targeted customers. If you are seriously thinking about making a strong impact among your audience, here are the tips that can guide you in the right direction for making your brand a well known face among your business rivals and for improving your eCommerce conversion rates.

1. Walk steadily on the progress path of your company- Aiming for the “instant coffee results” would only provide you sheer disappointment as it is difficult to reach acme at a short instance of time. You have to first understand the pulse of your targeted customers for placing your product effectively among them. Try to find answers like “what entice your customers”, “what are they looking for”, “how can your advertised product bring change in their lives”, “what is the USP Of your advertised product” and other such other queries. Once, you have grasped the attention of your customers, they will surely love to engage with your product and this will improve your product sales also.

2. Implement testing on the various elements of your brand building-

Mocking Fish can help you in testing the various 

elements of your brand building exercise.

Brand building is not a one day exercise but it is a continuous process that may take years for a successful establishment. You need to work on the various aspects of your brand building exercise like call- to- action (CTA) buttons, product page, product details and other such key metrics. In this circumstances, the use of an effective A/B testing tool like Mocking Fish can be a great help as it is easy to implement, has a user friendly dashboard design, offer reliable test results and is available at the most affordable price. Implement this web testing tool on the various brand building elements one by one for improving their attention grabbing and conversion potential ability towards your advertised brand.

3. Be ready to accept the failure of your brand building exercise- It is obvious that inspite of your dedicated efforts, your brand building exercise may still fall flat and may not provide you the desired outcomes. For situations like this, it is important to analyze your marketing efforts and approaches that are involved in the process of brand building through a reliable and effective web analytics tool.

Click heat map tool of Mocking Fish helps user in tracking the 

clicks made on the different elements of a site.

Further, you can also take the advantage of various click heat map and scroll heat map feature of Mocking Fish that can help you in improving the usability and conversion ability of various site elements. Once, you can analyze the progress path of your brand building exercise, you can easily interpret whether your efforts are in the right direction or if you are just wasting your time, money and efforts.

So, adhere to these tips for making a strong impact with your advertised brand in terms of the conversion rates and product sales. If you are successful in getting the loyalty and attention of your targeted customers, you can effortlessly make it big in your particular business segment.

3 A/B Testing Tips For Mobile Apps

Make your mobile sites/apps more engaging by utilizing the A/B testing tips

Mobile apps have gained much popularity and significance in the eCommerce industry due to the widespread presence of the mobile based devices. The success of the app version of various eCommerce sites like Amazon, Flipkart, eBay, Myntra and such others have shown that this medium of engagement is more popular with online shoppers as it provides a quick interface for making an online purchase. But, there can be several factors that may be hampering the growth of your mobile app in your particular business segment. To boost your business fortune, here are the few A/B testing tips for mobile apps.

1. Don't rush for multiple changes at a time but be more patient with one change only- For any novice beginner in the field of mobile app A/B testing, the best scenario would be to test only one element at a time so that you can have a clear insight about what actually brought changes in your conversion rates and product sales. It will help you in committing the desired changes in your mobile apps for a brilliant customer engagement, conversion rates, product sales and site traffic. Multi- variate testing can look to you as a cool thing but often inexperienced people are unable to get a fair idea due to the multiple variations made in the testing page which confuses the people as to what acts as an catalyst for boosting your product sales and conversion rates. There are various web testing tools like Mocking Fish which are capable of providing an effective A/B testing facilities for mobile devices at the most affordable price. You can opt for it without making a significant dent in your pocket.

2. Utilize control groups for effective A/B testing- In any business activity, it is important to understand your control group that is not directly participating in your testing results. This non- involved site audience remain neutral to any changes made in the original mobile app and do not receive any mobile app version with the implemented changes. In the mobile world of A/B testing, control groups play as a baseline or the benchmark against which all the A/B testing experiments are measured. This small segment of non affected site audience provide business organizations a clear idea about what impact does your web testing tips make on your online business organization.

3. Don't rely solely on Click- through rates (CTR)- There is a more wider scope of web testing for mobile based devices than those simple CTR (Click through rates) as these are not the only parameter that determine the success or failure of your business organization. You need to track other important elements like transactions, customer sessions, check- ins, level completed and other such factors that could act as an important factor for implementing split testing on other  mobile app elements. Once, you are having a clear idea about all these performance metrics, you can easily improve customer engagement and site traffic for your mobile apps.

So, it is high time to focus your A/B testing approach on mobile app as they are going to be the future of eCommerce industry. If you are capable of making the early inroads into this medium of customer engagement for your eCommerce sites, you can effortlessly improve your product sales and conversion rates.

Steps To Boost Your Customer Relationship Through Follow Up Emails

With increasing competition, expectations of the customers are also soaring at an all time high. It is increasingly becoming difficult for business organizations to keep themselves as per the rising demands of their targeted customers. An unhappy and dissatisfied customer is  a biggest loss for any business organization who are thinking to make big gains in terms of conversion rates and product sales. Business organizations are also going out of their way to please their customers as they know that their future lies with their happy customers who can swear by the services of their organization. To achieve this, there has been a significant thrust in providing effective customer services to their targeted customers so as to bring a long lasting smiles on the face of their customers. Here are some other steps that can ensure a resounding success in your efforts to win the hearts of your targeted customers.

• Acknowledge your customers and show your gratitude towards them- One of the best way to earn the loyalty and goodwill of your customers is to acknowledge their contribution in the growth and expansion of your business organization. You need to show your customers that you appreciate their association with your business organization and a simple “Thank you” email will say a lot about the outlook and commitment of your business organization towards its customers. Further, the studies of various free scroll heat map tools have shown that customers like the idea and efforts of a business organization who express their gratitude towards its customers and this acknowledgement leads to the improvement in the conversion rates and product sales of a business organization. 

• Provide new and exciting information about your business organization- Business communication is not about sending invoice statements and product delivery emails to your customers but it means to engage your customers in the day to day activity of your business organization. In order to keep your customers hooked to your e- commerce organization, you need to provide important updates like free gift packs, discount in product pricing, begining of a shopping festival, launching of a new product, arrival of an out- of- stock product back in the inventory control and other such crucial information. Increase your area, scope and range of topics in your follow up emails so as to make them more interesting and appealing to your targeted customers. This will lead to the improvement in the scroll behavior of our site visitors as they will look out for special events mentioned in your emails on your e- commerce site. 

• Improve the effectiveness of your follow up emails by including techniques like A/B testing and social media- With the changing business scenario and ever changing mindset of the customers, it is important to make your follow up emails more compelling and unique than those simple emails. You need to spread the message of your follow up emails on popular social media sites like Facebook, Twitter, Instagram and other such mediums so as to spread the message of your organization among your targeted customers. Business organizations can also take the expertise of various A/B testing and heat map tools so as to make their follow up emails more successful and productive in nature. 

So, don't sit down quietly after sending follow- up emails to your targeted customers but take active steps to make them more appealing and engaging for your concerned readers. These follow- up emails are one of the most effective medium to establish company- customer relationship in an e- commerce organization and can surely place your business organization to greater heights.

Quick Tips To Improve The Name And Branding Of Your Business Organization

Branding plays an important role in making your business organization a well known name among your targeted customers and helps in strengthening your chances of business growth. If you are unable to promote your advertised products among your potential customers, you can't expect of making a bumper sales. It is important to make your products more appealing and desirable for your customers so as to change the business fortunes of your organization. By positioning yourself as a well known respectable brand among your targeted customers, your e- commerce organization can easily increase its conversion rates and product sales. Here are some crucial points that describe the importance of branding and social name for the success of a business organization.

• It helps in setting the perfect background for your organization- An effective branding is helpful in creating the necessary awareness and curiosity about your e-commerce organization so as to arouse the interest of your customers. By aptly informing people about your brand USP, you can help in increasing the product sales for your business organization. Use of heat map tools can play a guiding role in the above task as they can help in tracking and analyzing the behavior and mindset of your site visitors in order to understand their choice, interests and preferences.

• It creates demand among your targeted market segment- Promoting and pushing your advertised product can help your e- commerce organization in creating a niche market segment for themselves. If you can influence the minds of your targeted customers, you can easily outscore your business rivals in terms of conversion rates and sales revenue. Further, by pitching your product and services strongly among your targeted customers, you can expand the market base for your business organization.

• It defines the intention of your business organization- Brands are synonyms for the image of business organizations and clearly reflects the intention of a company. It allows you to present your company's vision, targeted market segment and USP of your organization among your potential customers. In order to boost your brand image, business organization can use various marketing platforms like social marketing, SEO, PPC ads, banner advertisements and other such mediums. 

•  It helps in deciding the long term business strategies and goals of your business organization- A strong brand is capable to drive customers towards your business organization as in the case of global giants like Apple Inc., Microsoft Corporation, Rolls Royce, BMW, Pepsico and other such organizations. Once, you have a clear defined brand story, you can easily compel interested buyers to make purchase through your e- commerce store. Several heat map tools like Crazy Egg, Mocking Fish, Lucky Orange and such others can help in understanding the mindset and onsite activity of your site visitors so as to provide products and services according to the preferences of their customers. Also, the interesting brand story can help in providing valuable insight to your potential customers about the future vision and business planning of your e- commerce organization.

So, it is all about preparing an engaging and inspiring brand story for your business organization that can motivate your customers towards your e- commerce site so as to improve your conversion rates. By carving out a strong brand from your business organization, you can easily become the major e- commerce force to be reckoned with among your other business rivals.

Know Your Customers Well To Make Your Business Organization Shine

It would not be a hyperbole when it is said that “Customers are the real king in this competitive business environment”. More and more business organizations are giving attention towards appeasing their targeted customers so as to improve their conversion rates and product sales. It is important to get into the head of your customers so as to understand the expectations and choice of your customers regarding your business organization. By keeping your customers loyal and hooked to your business organization, you can easily give a new dimension and shape to your e- commerce organization. Here are some of the reasoning that supports the importance of knowing your customers well for the growth and progress of your business organization.

• Your consumer behavior helps in explaining the financial position and economy of your targeted customers- By having a clear understanding about the purchasing behavior and mindset of your customers through the use of click heat map based tools like Click Tale, Mocking Fish, Lucky Orange and such others, business organizations can easily deduce about how to market their advertised product. It will also help in implementing an effective pricing strategy for your product depending upon the purchasing history of your targeted customers.

• Engage yourself in customer profiling so as to provide exceptional product to them- Different business organizations should try to get more and more personal information about their targeted customers through the help of quizzes, service rating surveys, eligibility criteria for a special discount and such other mediums. By collecting important details about their customers, business organizations can have a fair idea about the likes and dislikes of their customers and can make necessary changes in their product services, marketing strategies and customer services. You can also encourage your customers to participate in a special talent quiz to win exciting prizes. With a simple click on your options, you can get a relative fair idea about the nature and mindset of your site visitors. 

• Effective customer engagement can help in improving site traffic and conversion rates- For a successful venture, it is important to know your customers well so as to provide them services as per their changing moods and behavior. Keep engaged with your customers and make them feel important by asking about their feedbacks and suggestions to improve your services. Taking the help of various web testing and heat map based tools like Unbounce, Mocking Fish, Click Tale, Lucky Orange and such others can help in improving the appeal, user engagement and usability of your e- commerce site to a great extent.

So, it is now clear that more you can understand your customers, more it will help in improving the conversion rates and product sales for your e- commerce site. As, customers are the focal point of every business activity so ignoring them in the process of making business strategies for your organization will only act as a major blunder and will affect the future course of your e- commerce organization.

5 A/B Testing Tips That Can Improve Your Conversion Rates

Various business organizations of the world are making constant discussions and efforts about how to improve their conversion rates so as to emerge victorious among their business rivals. Although various strategies and approaches are used to make significant gains in conversion rates but still A/B testing has been a tried and tested formula in this context. You can effortlessly improve your site usability and conversion rates by performing A/B testing of the various site elements. But, here testing only the right site elements will give you an edge in terms of the site traffic and conversion rates. Apart from this, there are other areas where A/B testing can be implemented so as to improve your business fortunes. Here are some of the areas where conversion rate optimization with A/B testing tools can change your business fortunes to a great extent. 

• Subject lines of your targeting emails- It is a known fact that not all emails are considered by targeted customers as worth opening and are left unnoticed most of the time. Even if you have taken care of making your emails anti spam, there are no sure shot chances that it will be opened by your targeted customers. In this case, you can perform A/B testing on your various email subject lines and can compare your email open rates so as to get a better idea about an appealing and engaging subject lines that can improve your conversion rates. Further, you can decide about using emojis or text, statements or questions based on the result of your A/B testing so as to make your emails more readable and conversion friendly.
  

• Sender name of your promotional and targeting emails- It often makes impact on the minds of the readers to know about the sender's name which creates their interest in a particular email and increases the rate of your email opening. Your business organization should understand the impact of the sender name on their emails so as to increase their reach and usability among their targeted customers. Moreover, they can perform A/B testing on elements like company's name or the name of an individual, full name or the first name of the sender, different sender's name variation so as to improve the readability and email opening rate of their targeted emails. Based on the response and feedback of your customers, you can implement the winning A/B test variation in your email sender name for the purpose of email readability and conversion optimization. 

• Placement of the call- to- action (CTA) buttons- Putting your call- to- action (CTA) buttons anywhere in your emails will not do any good as you need to have a proper placement and position of your CTA so as to get maximum attention from your targeted customers. You need to perform A/B testing on the placement of your CTA buttons with image or text, position of your CTA buttons with respect to your email content like left, right or center so as to get maximum attention from your targeted customers for the purpose of increased conversion rates. 

• Creation of an offer for your targeted customers- For improving your product sales, you need to create an appealing offer that can grab the instant attention of your targeted customers. In order to make your offer more interesting, you can implement A/B testing on the use of percentage reduction or the exact dollar amount in your offer so as to decide which variation draws more number of customers. Similarly, you can perform A/B testing on the number of days or the week shopping offer duration so as to decide whether number of days bring more customers to your site or the number of weeks. By making these changes, you can easily improve your conversion rates with your A/B testing efforts. 

• Time duration of your email sending- It is a known fact that customers are actively checking emails only at a particular instant of time be it morning, afternoon or evening. In order to increase the readability of your emails, you need to perform A/B testing on sending time of your emails like morning and evening and should compare the opening rate and conversion rates so as to get the better idea about which email variation has got the maximum attention from your customers. Further, you can also A/B test whether you need to send emails at the starting of the week or at the ending of the week so as to get maximum conversions from your targeted customers. 

These are some of the A/B testing tips that can give an added thrust to your conversion optimization efforts. So, start devoting your time to this A/B testing so as to improve your conversion rates and product sales among your customers.

6 Mind Blowing Tips For Improving Your E- Commerce Website Traffic

Website traffic is the focal point that drives all the conversion related activities and acts as a detrimental force for the success and growth of an e- commerce organization. If you are unable to bring sizeable customer traffic to your website, you can't expect to make a significant changes in the product sales and conversion rates of your business organization. Considering the huge importance of the site traffic on your business fortunes, here are some of the tips that can help in giving a big boost to your customer traffic on your site so as to contribute in your e- commerce conversion rate optimization efforts.

• Scale down the heavy frill based home page design to a lighter one with minimalistic design- Always focus on the real intention of your home page and the purpose of its creation so as to target your customers accordingly. You need to understand that your home page should facilitate an easy navigation through your e- commerce store and should encourage more number of customers for online shopping. Avoid any heavy graphics and plugins on your home page that could slow down the loading speed of your website home page and could lead to user frustration.

• Provide perks and other offers to your customers in exchange of the personal information- Customers now a days are very sceptical about sharing their personal information and email address on any e- commerce website due to the increased instances of online theft and forgery. In these circumstances, it is most difficult to retrieve personal information like email address and any other such details from the extra cautious customers. But, this crucial task can be made simpler by providing perks like newsletters, ebooks, videos, webinars, free software trial and any other such services so as to persuade them to share their personal information on your website. This will further help in effective retargeting of your customers so as to push your product sales. 

• Analyze the behavior of your site visitors for improving your user engagement- It is important to understand the mindset and behavior of your targeted customers through the help of various heat map tools like Mocking Fish so as to improve your user experience and site usability. The various other heat map features of this tool like attention heat map, scroll heat map, insight heat map and such other maps will help in increasing the user experience of your site and will improve the site traffic for your e- commerce business organization.  

• Make your landing pages more appealing and conversion friendly- As, landing pages are the first entry point that guide a visitor through your website, so they needs to be more appealing and engaging. You need to include visually attractive images, easy sign up forms, appealing call- to- action (CTA) buttons, seamless navigation facility and other such features in your landing page so as to grab the attention of your site visitors effortlessly. 

• Implement A/B testing for various elements of your website- It is important to test the various elements of your website like landing page, call- to- action buttons, headlines, images, forms and other such elements through the help of A/B testing tools so as to decide the better version for your site that can increase conversion rate and product sales for your e- commerce organization. You can take the help of tools like Mocking Fish that can provide two different versions of your site elements to your targeted customers and can decide the winning version for your site based on the site traffic and conversion rates offered by your each version.  

• Make selective use of landing page links- It has been observed on several instances that landing page links on your site tends to deviate the mindset of your site visitors from your call- to- action (CTA) statements. These navigation links needs to be removed from your landing page so as to avoid the distraction of your customers. But, these links can be beneficial in certain cases where visitors are landing on your site through search engine results, paid search ads or any other such mediums. So, utilize them judiciously in your website so as to help in the optimization of your conversion rates and site traffic.

If you are really interested in boosting the site traffic of your website, you need to implement these tips on your site so as to grab the maximum attention from your targeted customers. Once, customers starts queuing up on your site, your conversion rates and product sales will also improve accordingly.

Four Tips For Getting A Flying Start For Your A/B Testing Results

Are you planning out to try your hands at the A/B testing so as to make considerable improvement in the site traffic and conversion rates of your e- commerce organization? If yes, then this information is definitely for you. Often, various business organizations set themselves on the path of web testing without fully understanding the whole concept of A/B testing and mistakenly expect a huge surge in their product sales and conversion rates within a fortnight of their implementation. Such false assumptions often don't yield to expected A/B testing results and hamper the conversion rates of a business organization. In order to avoid any unsatisfactory outcomes, it is important to pay attention to the following tips that can help in enhancing the performance of your web testing results.

• Start your test well with minor changes- As, you have made a recent foray into the world of web testing, it is important to start with small changes in your site so as to analyze its role in the conversion rates and product sales of your e- commerce organization. Go for minor tweakings in your website design so as to improve site traffic and customer engagement on your e- commerce site and also to avoid a major business blunder if the tests didn't yield the desired outcomes. Further, it is important to follow realistic goals instead of going after delusional goals.

• Make appropriate plans for executing your test effectively- It is rightly said that “Great starts often fall flat due to poor planning” and this is perfectly apt when it comes to A/B testing which can ultimately take you to the wrong road if it is not planned properly. You need to realise all the pros and cons of your web testing results so as to get the maximum benefits through them. 

• Don't aim your gun for a bigger shot- It is important to go for the small kill rather aiming for the far sighted bigger target so as to achieve the time bound results. You need to implement simple minor changes and that too one at a time so as to analyze if the changes in the conversion rates and the site traffic are actually driven by the site modifications or not. Implementing multiple changes at a time will jeopardize the whole A/B testing situation and will make it unclear about what actually caused the surge in the conversion rates and product sales. 

• Always test small time bound results so as to initiate swift implementation- If you want your A/B testing results to pay your efforts, you need to select only those test variables that are having a limited time bound test duration so that their results can be swiftly implemented on your site. Taking variables with longer test duration will be of no good to your e- commerce organization as you will not be able to implement their test resuts in a time bound manner.                      

Once, all your eyes and ears are open to detect any anomaly in your web testing results, you can be sure of a rewarding A/B testing results. Ignoring the above guidelines will only result in sheer disappointment in terms of money, efforts and time.

How To Get The Best Email Service Provider For Your E- Commerce Organization?

Although, the communication system is changing at a fast pace but still business organizations are using emails as an effective and reliable source of official communication. They are easily delivered anywhere in the world and allows sender to include text messages,  audio, videos, images, files and other such elements. However, in order to get the maximum attention of your targeted customers, you need to have an outstanding email service provider that can manage your formal and informal email communication in the best possible way. Further, business organizations can take the help of various click heat map tools to increase the appeal and readability of their emails. Here are some of the valuable tips that can help you in getting the right email service provider for your business organization.

• Make an effective understanding of your business needs- It is important to have a clear understanding of your business needs and requirements so as to choose the best email service provider for your organization. You can consider the other factors like size of the database required, mailing frequency, monthly volume of the emails sent, email personalization requirements and other such areas. Based on the analysis of the above factors, you can easily choose the best email service provider for your e- commerce organization.  

• Assess if your email service provider offers opportunity for growth- With the increasing scope of your business organization, always select an email provider that can grow with your organization so as to cater to a large group of customers. It is important to understand the fact that whether your email service provider can handle the expanding customer base or not and can deliver services accordingly. By having a clear idea about the future capability of your email service provider, you can effectively utilize its services and features for the growth of your business organization. 

• Check out the different features and functionalities provided by your email service provider- Before arriving at a conclusion for selecting the right email service provider for your e- commerce organization, you need to be aware about all the features and functionalities of your email service provider so as to increase the click rate of your emails by your customers. Always get your hands on an email service provider that can enhance the readability and conversion rates of your emails by providing exciting features and added functionalities. 

• Involve your clients in the process by asking about their recommendations and feedbacks- Your emails are designed for your customers to make them aware about the various developments regarding your e- commerce organization. So, in order to make them more appealing to your targeted customers, you need to understand their onsite behavior by tracking their activities through various heat map tools like Click Tale, Mocking Fish, Mouse Flow, Lucky Orange and such others. With the analytical data of these tools, you can easily make desired changes in your promotional emails or in any other such emails. 

• Ask for a dedicated IP address from your email service provider- Most of the bigger e- commerce giants like to use a dedicated IP address that can distinguish their organization from other business rivals. Further, it helps them to maintain a distinct reputation in the online business community as your dedicated IP address is not shared by any other company for email purposes. Moreover, when you are sending different types of emails, the non- compliance and non deliverability of your one type of emails will not affect your other emails due to the different IPs used for sending other types of emails. 

It is important for e- commerce organization to hire a distinguished email service provider so as to boost their chances of business growth and increased conversion rates. In order to ensure that your email promotional campaigns are heading in the right direction and can provide you desired results, presence of an effective email service provider can contribute a lot in this task.

Top Visual Elements That Can Increase The Performance Of Your Content Marketing Campaigns

Visuals are more appealing to our eyes and tend to make a long lasting impact on our mind when compared to simple plain texts. It is a well known fact that customers do remember a particular scene, imagery or visual presentations more than a simple ordinary text message. Moreover, a picture can convey the thousand words easily without taking too much space and has a higher psychological shelf life. Business organizations who are trying to influence their targeted customers should include interesting visual elements in their content so as to make it more compelling and appealing for their potential customers. Here are some of the visual elements that have the potential to increase the reach and usability of your content.

• Images- Images play an important role in increasing the appeal and acceptability of a content. For any e- commerce organization, product images do have a profound impact on the conversion rates and product sales of a business organization. As, customers on an e- commerce site don't have the facility to check the product physically so product images need to be sharp and clear so that the site visitors can get the fair idea about the products available on your e- commerce site. Moreover, it has been shown in the various free scroll heat map tools studies that a detailed product images helps in keeping your visitors hooked to your site for a long time. Further, business organizations can use the 360 degree view product images so as to provide a clear view of the advertised product to its targeted customers from different viewing angles.

• Videos- An informative 2-3 minutes video can provide a better insight about a product or services than a full page written text. Also, these videos can be customized by adding short customer stories so as to attract the immediate attention of the site visitors. Further, these free videos can promote your advertised product well and can increase the interest of the site visitors on your e- commerce site. But, make sure that these videos are not taking unnecessary buffering time which can kill the interest of your customers and can adversely affect the chances of your conversion rates and product sales.

• Infographics- They are one of the brilliant example of using text with images and visuals so as to facilitate better understanding among targeted customers. These infographics make wonderful use of statistical elements like pie chart, bar graph, case study or other such material so as to present their reasoning in a stronger manner. Further, these informative and appealing infographics compel visitors to scroll down on your e- commerce site so as to improve the usability of your site.

• Use of memes and presentations- With continuous evolving business environment, content marketing forms are also undergoing a huge transition. Memes are one of the element of that evolving content marketing techniques and is quite popular among the online world. It is about using images with a quirky and out- of- the- box statements to drive customers towards your business organization. Further, memes attract the attention of the site visitors easily and can spread the message about your business organization among your targeted customers. Presentations are also changing at a fast pace and are not just limited to the board room meetings. You can build an appealing and informative presentation about your business organization and its advertised product and can easily share with numerous people through the help of sites like SlideShare. A well created presentation has the potential to drive customers towards your e- commerce organization and can improve your conversion rates to a great extent. You can also take the help of various heat map tools like Click Tale, Mocking Fish, Lucky Orange and such others to understand the mindset and behavior of your customers towards your presentations so as to make necessary changes accordingly.

It is well said that “Spice is the flavor of life and monotony causes boredom and frustration”. So, business organizations should take active interest towards including visual elements in their content so as to make them more appealing and interesting to their targeted customers. If you can arouse the interest of your customers towards your site, you can effortlessly persuade your visitors to make purchase through your e- commerce store.

5 Tips For An Effective Story Telling By Your Business Organizations

It is a harsh but eventually a true observation that not all story telling are great crowd pullers and people seldom pay much attention to these brand stories. If you are one of the business organizations that want its story to be far appealing and more compelling for increased chances of product sales, you need to have a strong story line to influence your targeted customers. You need to know the elements of a fair story telling so as to increase the brand appeal and popularity of your advertised product among your potential customers. Here are some of the tips that needs to be avoided by your organization so as to make your brand story telling more gripping and exciting for your customers.

• Avoid giving misleading and false information- Today with the increased intrusion of the digital technology and the worldwide popularity of the social media, huge gap between consumers and business organization has been bridged up. In one hand, it gives huge exposure and opportunity to various e- commerce organizations and on other hand, any false and misleading information about your organization can easily spoil your chances of making huge profit margins and can malign the reputation of your company due to the global reach of technology and social media. People today are more inquisitive and are doing proper research about an organization and its products before making any final decision about the purchase of that product, so beware of making any false commitments and promises as it can actually backfire for your business organization.

• Speaking the same old boring rhetoric brand story- In order to grab the attention and fascination of your customers, it is important to present your brand story in an interesting and appealing manner. Business organizations can take the help of various A/B testing tools and heat map studies to make their brand story more engaging and captivating for their potential customers. Don't make your brand story repetitive and rhetoric in nature so as to grab the instant attention and support of your customers. Add a pinch of uniqueness, extraordinaryness and a distinct style in your brand story so as to make it more saleable for your business organization.

• Telling unnecessary information and facts about your brand story- Don't try to use unnecessary statements, facts and information as fillers in your brand story so as to maintain the authenticity, exclusivity and freshness of your story telling. Offer something out of ordinary which can make people more inclined to your business organization. Try to keep your brand story precise but more appealing and interesting without dodging important details and information for maintaining the interest of your targeted customers. Further, you can take the help of various A/B testing and heat map based tools to get a better insight about the minds and behavior of your site visitors for creating an appealing brand story.

In this tough competitive business environment, it is important to make your content more appealing and presentable before your audience so as to increase your chances of business growth. If your brand story is capable to win and influence the minds of your customers, you can easily make a global impact in terms of conversion rates and product sales.

How To Handle Shopping Cart Abandonment Through Email Campaigns?

One of the most challenging aspect of the numerous e- commerce organizations are increasing shopping cart abandonments that are affecting the conversion rates as well as the product sales. It is one of the most significant problem which is even faced by some of the various e- commerce giants like Amazon, eBay, Alibaba, Flipkart and such others. The situation is becoming worse day by day and is threatening the growth of business organizations engaged in this segment. It needs to be controlled sooner so as to limit the extent of damage. Targeted email campaigns can help a lot in this direction and can compel the customers to complete their pending shopping cart orders. Here are the tips that explain about how email campaigns can help in reducing your shopping cart abandonments.

• Start asking for email addresses from your customers at the start of your purchase cycle- While indulging with your customers for an online purchase, business organizations need to ask for the relevant information like email address, contact details at the start of the online shopping process. This will help in providing necessary details about your targeted customers to your e- commerce organization and will help in informing customers about their pending shopping cart orders. You can also take the help of various click heat map tools like Crazy Egg, Mocking Fish, Lucky Orange and such others so as to understand the mindset and feedback of your customers on checkout forms. By understanding their opinions, business organizations can remove unnecessary fields from their checkout forms so as to make online shopping much easier.

• Get involved in sending a series of reminder emails to your abandoned customers- It is important to inform your customers who have left their shopping cart orders in the middle about their pending orders through an appropriate and engaging email. Also, if appropriate response is not shown by the customer, you need to send him/her a series of other reminder emails to compel customers to complete their pending shopping orders. But, remember no to go overboard with this and fill the inbox of your customers with repeated emails about their pending orders as it can irritate them and can make them alienated towards your e- commerce store.

• Plan an appropriate time interval for your reminder emails- In order to make maximum impact with your reminder emails, you need to send them at the appropriate time interval so as to influence your customers. It is expected that an effective email reporting system should send a reminder email within 60 minutes after the customers have abandoned their shopping carts on your e- commerce site. Inform them as early as possible about their pending orders so that they can easily complete their pending orders. Reminder email system should facilitate an easy email delivery system with just a simple click of the sender. Further, business organizations can take the help of various heat map based tools like Crazy Egg, Mocking Fish, Mouse Flow and such others to track the activity and appropriate time interval of their targeted customers so as to analyze the best time when the customers are free to check the inbox of their email accounts.

• Make a thorough analysis of your reminder emails and take necessary actions accordingly- If you want more and more customers to complete their pending orders, you need to timely check and analyze whether your reminder emails are doing any good to your business organization in completing the abandoned orders of your customers. If you feel that your reminder emails are not showing expected results, you need to take necessary actions regarding your emails so as to make them more appealing and interesting to your targeted customers so as to encourage them to complete their pending shopping orders.

Due to the increasing instances of shopping cart abandonments, it is time to target your customers more proactively through the use of reminder emails. With a more customer focused approach, business organizations can reduce the number of shopping cart abandonments to a great extent and can contribute significantly in improving the conversion rates for their e- commerce site.

Tips To Rejuvenate Your Ailing Website

There are millions of websites in this web world but only few are serving their purpose of optimizing conversion rates and customer traffic for their respective business organizations. Although, you may feel your website to be quite efficient and appealing but it is actually failing to influence your site visitors in any way. The culprits can be numerous for this scenario like lack of an attractive website design, ineffective navigation facility, unimpressive website content, shallow call- to- action statements, steep product prices and other such numerous factors. The main reason could be any of these but it is eventually taking a toll on your conversion rates and product sales. In order to reverse this trend, it is important to pay attention towards these crucial tips that can help in giving a new lease of life to your ailing website.

• You are having a non SEO friendly website- In this competitive world, it is important to pay adequate attention towards SEO friendliness of your website. It will ensure that your website is effectively indexed by various popular search engines like Google, Yahoo, Bing and such others. By increasing the online presence and visibility of your website, you can be successful in bringing customer traffic towards your business organization. Proper keyword researching and creation of a keyword specific content can play an important role in accomplishing this above task easily.

• You are trying to dig gold through a mediocre design- For making unprecedented growth among your business rivals, you need to have a compelling and engaging website design that can force your visitors to spend some time on your website. Being different and unique from the crowd is the ultimate key for a successful website design. You need to think out- of- the- box ideas, marketing strategies and a powerful call- to- action statements so as to convert your site visitors into your potential customers. Use of heat map tools like Crazy Egg, Mocking Fish, Lucky Orange and such others can contribute significantly for providing an appealing and conversion friendly design to your website.

• You are not paying attention towards your slow loading time- It is often seen that unnecessary waiting time in the loading of a website makes visitors frustrated and they often leave a particular website in the middle. The optimum loading time of a website is about 2-3 seconds. Don’t feel inclined towards heavy CSS elements, non optimized product images, unnecessary graphics and other such components that tends to make your website slower and non responsive in nature. Further, business organizations can use web testing and analytics tools like Optimizely, Mocking Fish, Click Tale, Crazy Egg and such others for improving the online presence, visibility and conversion rates of their e- commerce organization.

• You are not making efforts to engage with your customers- Proper engagement and interaction with your targeted customers is important for improving the conversion rates and product sales for your business organization. Encourage your customers to share their shopping experience through product reviews, feedbacks, testimonials, comments and other such mediums. Moreover, business organizations can take the help of various heat map based tools like Click Tale, Mocking Fish, Lucky Orange and such others so as to improve the user experience of their targeted customers.

So, it is time to take necessary steps for increasing the usability and conversion rates of your e- commerce organization. By making your website more user friendly and providing out- of- the- box shopping experience to your customers, you can easily emerge winner among your competitors.

Factors Affecting The Performance Of An Email Marketing Campaigns

Email marketing has been in the presence since a long time and has been effectively used by different business organizations around the world to spread necessary awareness about their advertised products. It is one of the cheapest and most widely used marketing platforms that  can help in improving the customer traffic and conversion rates for your business organization. But, the true potential and reach of this wonderful platform has not been achieved due to numerous reasons like server email bounce issues, spam emailing, security concerns like trojans, viruses and other such factors. Some of the steps that can help in improving the utilization of email marketing among your targeted customers are as follows:

• Segmentation of your targeted customers- In order to reach out to your customers in a better way, it is important to divide your email lists based on the demographic location, purchasing behavior or age/gender of your customers. By doing necessary segmentation of your customers, you can make strategies that can solely target your desired group of site visitors. It will also help in creating the necessary awareness and curiosity for your advertised product in a better way. By a more customer focused email marketing campaigns, business organizations can easily improve the e-commerce conversion rate optimization among their business rivals.

• Give a touch of personalization to your promotional emails- Sending emails based on the interest, preference and choice of your customers can help in making your customers more attached to your business organization. Moreover, these personalized emails do convey a strong message to your targeted customers that your e- commerce organization consider its buyers or customers an important of their business strategy and is working with a mission to improve their shopping experience on your site. With a more personalized and customer focused email message, business organizations can make customers realize that they are special for the long term growth and business planning of their organization.

• Add customization features to your email messages- A simple plain message is not appealing to your targeted customers in any way. So, it is important to make necessary customization in your email messages so as to provide important information about your company, product categories, USP of your product and other such crucial data. You can use impressive call- to- action images, exciting shopping offers, engaging text messages, company logo, brand story and other such features so as to divert the minds of your potential customers towards your e- commerce store. By employing all these customization tactics, it is easy to improve the conversion rate optimization for your business organization.

So, using simple old monotonous emails will not do any good for your business organization and will not increase your conversion rates in any way. With changing times, it is important to make your emails more engaging, informative and inspiring for call- to- action so as to write the new success story for your e- commerce organization.

Web Designs That Can Increase The Sales Of Your E- Commerce Store

Website designs play an important role in the success of an e- commerce company. This is because numerous site visitors are influenced by the functionality, usability and appeal of an e- commerce site before finally going for a purchase. However, if you don’t have an appealing website design, your conversion rates as well as your sales revenue could suffer a major blow. If you want to save your organization from the catastrophic effects of unappealing website designs, you need to pay attention towards these designs that can transform your entire e- commerce company.

  

• Include Parallax scrolling and background effects- Parallax can play an important role in increasing the appeal and charm of your website but at the same time, they can also divert your customers from your main content. So, you need to be a little cautious while implementing it in your website. Just, remember that your actual content, product or message is properly highlighted in your parallax design. Further, selecting the designs based on the A/B testing results would be a much smarter choice and would prevent you from facing the severe repercussions if things don’t turn your expected way.

• Minimalistic button design- In today’s modern world, these designs have appeared as a fresher breath for numerous business organizations. They reflect your website call- to action message strongly and elegantly without creating unnecessary distractions for the customers. Due to their ultra modern look and simple functionality, they became much popular in 2014 and will continue to rule the roost in 2015 also. If you are not convinced about their significance, you can perform A/B testing on your present design and this minimalistic button design to determine which is the real winner for your business organization.

 

 

•  Mobile optimized design- As, more and more people are using mobile devices like smartphones and tablets for browsing, so it becomes necessary to optimize your website for various mobile platforms. You can achieve this mission by going for the mobile responsive design for your e- commerce website or by creating a specific app for mobile platforms. Selecting any of the two methods don’t matter much until and unless you are getting favorable results for your e- commerce store in terms of sales revenue and conversion rates.

So, take a look on these designs and adopt any of them for giving a complete makeover to your existing e- commerce store. But, do remember that you are not implementing design changes at the expense of your conversion rates and sales. Move ahead and grab these designs to provide something unique and different to your visiting customers.

4 Unconventional Ideas That Can Boost The Sales On Your E- Commerce Store

Often, e- commerce organizations are seen making business strategies and marketing efforts to boost sales volume on their site. It is one of the chief concern for every organization that is involved in the business of e- commerce. Increasing sales for an organization can be tough if it doesn't have anything nice and interesting to offer its potential customers. With changing business circumstances, it is important to try something out- of- the- box marketing strategies that can grab the instant attention of your customers. Take a look at some of these unconventional methods that can make a huge impact on the sales counter of your e- commerce store.

• Reduce the number of shopping cart abandonments- Business organizations that are operating with the intention of making increased product sales need to focus on the issue of shopping cart abandonments. A significant rise in the shopping cart abandonments are decreasing the product sales as it is affecting the confidence and loyalty of the online buyers. Further, it is seen that out of 10 incidents of no sales, 5 are reported due to the incomplete shopping orders. In order to check this situation, it is important to understand the mindset of your customers through some of the best A/B testing tools like Optimizely, Mocking Fish, Unbounce and such others so as to reduce the number of incidents of shopping cart abandonments.

• Use of the onsite surveys- It is important to analyze your customers mind and behavior from time to time so as to remove any bottlenecks from your conversion process that is hindering your sales. By having clear knowledge about the possible loopholes in your website design and mindset of your targeted customers, business organizations can easily improve their product sales and site traffic. This can be done by the use of various onsite surveys, web testing and analytics tools, site related quiz and other such methods. Some of the 5 best A/B testing tools that can help in tracking and analyzing the onsite behavior and activity of your site visitors are Optimizely, Mocking Fish, Unbounce, Maxymiser and VWO.

• Performance of the website- A user friendly and faster loading e- commerce site can easily make your customers hooked to your business organization and can strengthen your chances of business growth. There should be seamless navigation through your e- commerce site and the customers should feel comfortable while initiating any product order from your site and making the final payment through the checkout process. All this activity should be an easy cake walk and there should not be any technical glitches through the entire process so as to encourage customers towards your site. Further, an effective website performance will strengthen the brand appeal of your organization and will make your e- commerce store a well known name among other business rivals.

So, take note of these above points and you can easily be an e- commerce champion in terms of the conversion rates and product sales. By implementing these steps, you can easily make your customers return to your e- commerce store and can boost your chances of making product sales.

How To Improve Your E- Commerce Website Usability With Web Analytics?

Although, there are numerous e- commerce sites available but only few are able to drive the customers towards purchasing their advertised product. Have you ever wondered why e- commerce companies like Amazon, Ali baba, ebay, Flipkart and others have made it big in their respecting markets while others are struggling a lot to expand their feet? If you are clueless, then let me, unfold this mystery for you. The reason for their success is the successful implementation of the various web testing and analytics tools on their website. Let us now discuss how these tools can improve your site performance and can increase your sales revenue.

• Simplified checkout process- By keeping a record of the checkout process, you can easily analyze how many visiting users actually converted into buying customers. Further, detailed heat map reports will provide information why users are not making purchases during the checkout process and what are the factors that are contributing in this scenario. This crucial data will help in eliminating the hurdles from the checkout process that are resulting in low sales and will increase the usability of the website.

• Seamless shopping experience- The customers should be encouraged to continue shopping by providing option to add multiple products in the shopping cart as soon the customer has added a particular product in his/her shopping cart with the intent of purchase. Use any of the heat map tools like Crazy Egg, Mocking Fish, Click Tale and others that can provide you information about actually how many products are purchased in respect of the total items added in the shopping cart.

• Checkout related errors- These type of errors are the actual reasons that results in the failed checkout process and causes low sales. Keep a track of all these errors by creating respective events corresponding to each error like First name error, credit card error, wrong email address error or any other such error through real time reports of the web analytics tools. Once you have the information regarding all those errors that occurred during the checkout process, you can easily work towards removing them one by one.

• Promotion of the home page through increased click through rates- Home page is the most important part of any e- commerce website as it is the first page that greets a customer and influences his/her decision to make the final purchase. Include a reliable heat map tool that can provide you real time statistics reports that can be easily implemented by the business organization to increase their website’s appeal and popularity among its targeted customers.

By implementing all these key points in your e- commerce website design, you can easily outscore your rivals and can give a major push to your sales revenue. These web analytics reports will provide you a clear insight about the factors that are influencing the usability and performance of your e- commerce site. So, embrace this tool and get ready for the intense battle of profit making and brand promotion.