A Free A/B Testing Tool to Boost Your Conversions

A/B testing is an efficient tool that is utilized by a number of companies and websites to test their web elements and for their conversion optimization. It acts as a perfect tool for the marketing professionals and website owners to make a more accurate decision in the presence of their websites and marketing strategies to boost their conversions. The proposed modifications by the A/B testing tools on the websites are not just judged with intuition, but there is a deep statistical analysis of the factors that affect the browsing behavior of the visitors on your site. The fact is, A/B testing has gained so much of importance among the professionals that its cost of implementation is increasing exponentially, day by day.

E-commerce is a business platform which deals with a huge number of online customers. You have to take each and every decision with your site by considering the fact that a single modification to your existing website can cause a great difference in its conversion behavior. These issues can be easily sorted out by utilizing the continuous application of A/B testing on your site. Mocking Fish has taken an initiative to provide the users with an unlimited access to its A/B testing tool so that users can easily get to know about the factors which encourage them to use A/B testing on their website even in the future. The Free A/B testing tool by Mocking Fish is the only A/B testing tool in the market which is offering a premium service to its users even with its free version.

Conversion rates are the only source of income for these eCommerce sites which can be achieved only if you are able to persuade your visitors to buy from you. Now, the question is, do you know how your site is going to persuade your visitors? The answer is, Yes, You know, and that too without spending a penny. It is the Free A/B testing tool which helps you answer the question raised above. You can easily know what your visitors expect from your site by carrying out an A/B test of various elements on your site. Get a comprehensive report of the visitor’s behavior on your site which you can utilize to make the desired modifications that will boost your conversions.

The Mocking Fish tool is a combination of various capabilities that can test as well as suggests the improvements to be made on your site. These two components of Mocking Fish tool can help you perform a Conversion optimization for your website by utilizing various parameters to test the performance of your site elements. Here is a glimpse of some of the impeccable functionalities of this wonderful free A/B testing tool:

How Mocking Fish free A/B testing tool helps in conversion optimization of your site ?

This free A/B testing tool provides you the easiest and cheapest way to test the performance of your web elements using a simple and user-friendly graphical interface which prevents you from the complex procedure of coding with your site elements. You can test your site elements by simply creating two versions or adaptations of a particular element and then testing them simultaneously against each other to find out which version is the best to keep for getting a maximum conversion rate on your site. For example, you can successfully test the conversion rates given by  your CTA buttons, email campaigns, banners, Checkout forms, site menu, landing pages, etc.

Benefits of this free A/B testing tool by Mocking Fish :

• It will provide the suggestions to improve the performances of various site elements on your site.
• It will help you to decide the elements which are worthwhile to be kept on your site and also determines those elements which need some improvements or amendments to performs better on your site. 
• It determines the ways which you can adopt to generate maximum user engagement on your site and will further improve the conversion rates on your site.

Thus, this free Mocking Fish tool is a premium class A/B testing tool which is offering a free and fully functional trial for one year to all its users. This Free A/B testing tool provides the easiest way to test your site elements and boost your conversions without spending a penny.

Managing Customer Reviews to Grow Your Conversion Rates

Customer reviews are one of the best ways to build trust and loyalty about a product. A review section of any marketplace or online store, not only acts as a tool of product awareness but also helps a customer in decision making. It is the customer’s decision that influences the conversion rates of any store who is selling online products or services. Major marketplaces like Amazon depends quietly on the customer reviews to rate the products on their marketplace. It is the reviews which decide the ratings of the products and it is the ratings which decide the conversion of a particular product on the store.

Effective management of customer reviews help to build trust and loyalty among the customers that later emerge as an improvement in conversion rates. Getting an effective management of reviews is not an easy task, but it is a necessary job which every store owner should emphasize on. Knowband, an eCommerce plugin development company has come up with a wonderful OpenCart Review Incentive module that can transform every small, micro, medium to eCommerce giants like Amazon by providing them engaging customer reviews. With these reviews, you can build trust and loyalty among your customers.  

Let us see how we can manage a pool of customer product reviews on our store/marketplace.

1. Be a moderator so that customers don’t feel their feedback didn’t reach you- Any customer who writes some reviews does not do it in vain. They want the reviews to be utilized by other visitors for making purchasing decisions. The role of site admin is to maintain the integrity and originality of the reviews. He/she can do that by preventing illegitimate users and spammers on the site. For this, a proper mechanism for approval of reviews is necessary so that only the genuine reviews get live on the store. This involvement of admin can make the reviewers feel that their reviews are getting the required attention of the concerned authorities.

Example of a shorter format for a review panel from Knowband that ensures higher conversions and sales.

2. Be a moderator so that customers don’t feel their feedback didn’t reach you- Any customer who writes some reviews does not do it in vain. They want the reviews to be utilized by other visitors for making purchasing decisions. The role of site admin is to maintain the integrity and originality of the reviews. He/she can do that by preventing illegitimate users and spammers on the site. For this, a proper mechanism for approval of reviews is necessary so that only the genuine reviews get live on the store. This involvement of admin can make the reviewers feel that their reviews are getting the required attention of the concerned authorities.

3. Show your honesty by letting bad reviews live- No product is impeccable and almost every product has its downsides, that's why every product can get some bad reviews. Trying to hide those downsides may bring down the level of trust and loyalty among the customers about your product and store. It is perfectly normal if these bad reviews bring down the overall rating of the product on the store, at least you are being honest to your customers and that's the one thing every customer seeks from your reviews panel. Showing honesty with one bad review can influence the decision making of customers for all the other products on your store. Thus, improving your overall conversion rates significantly. 

4. Never alter the original reviews of the customers- Reviews are all about trust and credibility of your online buyer. If you get a bad review, as I mentioned earlier, let it be live if it's a genuine one, except for the obscene comments and spammers who should always be prevented. Do not rewrite the original reviews of the customers as it will surely affect the trust of the reviewer towards your online store. However, you can fix the typos and other grammatical mistakes or punctuation errors as it is acceptable.

From all the factors affecting your conversion rates, management of reviews is the best way to get an unbiased and organic level of trust and loyalty for your brand name. I think, checking out these crucial factors would surely help your eCommerce business. Also, check out some brands like Amazon, Flipkart, eBay and more to get an idea about how effectively they manage the pool of customer reviews on their platforms.

Analyze the effectiveness of your current review panels using Mocking Fish heat map tool in order to get an idea if they are really serving your purpose properly or not. You can implement the changes as suggested by this heat map tool and acquire a perfect review management system on your store.