World’s Most User-Friendly A/B Testing Tool for Free

The Best way to adopt an A/B testing on your site is to first try with the free version. 

A/B testing has risen as an astonishing web testing tool. Wouldn't it be incredible in the event that you can find which parts of your website get the greatest clicks and which are the parts that are not filling their need sufficiently? A/B testing or just call it Split testing is a web testing tool which can be utilized to test every single component on your webpage. Thusly, you can enhance the components and their performances appropriately.

The business sector is brimming with different tools which can furnish you with an exact and wanted approach for testing your web components and enhance their performances exponentially. Out of all these effective A/B testing tools, Mocking Fish turns out to fill your need without bounds.

Mocking Fish is a premium A/B testing tool which is, fortunately, offering a free trial for one year. This tool gives a viable approach for testing your site's components with a simple and user-friendly graphical UI. Getting a free A/B testing tool with such an extensive amount the productivity and an immaculate UI is an intense errand to be acquired. Be that as it may, with Mocking Fish free A/B testing tool, you can adequately obtain the same with no bother and coding aptitudes. For the vast majority of the website proprietors, reliance on the webmasters and developers to even perform the minor operations is an entirely significant obstruction. But, with the free A/B testing tool, you can easily kill this obstruction. 

Here are the easiest steps that could be utilized by the site owners to accomplish a competent A/B testing for free. 

Easy steps to use this free A/b testing tool for your website-   

1. Easiest sign-up process makes availing this offer a quite smooth flow-

For benefiting this free A/B testing on your webpage, You have to join on its official website. The procedure of sign up is short and straightforward. You have to just enter your email id on the page and take after the guidelines. Here, you will be requested to save you name in the record, and afterward, you are ready with your testing account.

2. You can conveniently add your test project in your account- 

The Mocking Fish tool gives an extraordinary simplicity of project addition and deployment by using a graphical interface. The Dashboard gives an interface to include the projects. You need to take the basic strides to include the project name, website URL, begin time for testing and end time of deployment, and you are good to go with your free A/B testing

3. Graphical user-interface to Apply the changes in no time-   

The client can adequately play out the changes on the pages and convey them for testing utilizing this interface. Including the varieties as HTML, CSS, text dimensions, textual style hues, and so forth is a smooth work process. The tool also provides the interface to add multiple variations on the same element by just renaming your variations or marking a variation as baseline using the same graphical interface.

4. Deployment of the test pages without any codding skill-

After you make your changes in the test cases, you will receive a code similar to the below one-

<script type="text/javascript">

setTimeout(function(){var a=document.createElement("script");

var b=document.getElementsByTagName("script")[0];

a.src=document.location.protocol+"//control.mockingfish.com/js/01532.js?" + Math.floor(new Date().getTime()/3600000);

a.async=true;a.type="text/javascript";b.parentNode.insertBefore(a,b)}, 1);

</script>

You need to copy this script code and install in into your page and your testing variations will become live for your audience. After you install this script into your web page, you are ready to start. All your variations and setting for the test will be applied to the live page of your website. 

5. Option to manually start or stop a test is also available-

Once your test is started, It will be automatically stopped at time you have mentioned, or you can manually pause your test whenever you want to. Please note, it is recommended that you do not break your test in the middle, else you won't get an accurate result if a test is interrupted.

6. Track the performance by going through various details-

Once the test is finished, you can see the outcomes by clicking "View Result" in the Project panel. Check the execution of your web pages in the terms of Unique visitors, total variations, engagement rate of original and variation page. 

You can likewise see an itemized report by selecting the "From" and "To" date of the testing stage. A complete report of the conversion rates of the variations will appear on the dashboard. 

 

In this way, Mocking Fish Free A/B testing tool is an impeccable tool for you to test your web components as indicated by your convenience. It is a magnificent open door for website owners to benefit a premium administration without spending a penny. On the off chance that you confront any issue with your Mocking Fish tool, you can contact us through our telephone number +1 (424) 653-6907, or you can email us at support@mockingfish.com for any backing with the tool.

Use Scroll Heat Map Tool to Discover where User Abandon your Page

Heat maps tell you about the browsing behavior of all the visitors on your site. The way they discover these behavioral patterns say a lot about the usability of different elements of your site. It might be a Click Heat map telling you about the clicking patterns or a Scroll Heat map showing their reach to different elements arranged in different sections across the page length.

Users come to your site, they look up to various sections and finally close the page to get out. In the meantime, if your site impresses them, they might get converted into the desired actions. But, it might also happen that they did not find what they were actually looking on your site. It is possible that your site really did not have that particular element they were looking for, or It is also possible that you had that element at the bottom of your page and users did not even reach the bottom to find it.

In the case above, if any how you knew how far the visitors usually reach across your web pages, you could shift the locations of those elements to a place where they would have got noticed easily. Thus, they might have got converted instead of getting ignored. There are various websites which provides a Heat map tool with an easy to use graphical interface that tells about all such browsing behaviors of your visitors that helps you to improve the performance of many such under-performing elements on your site. Scroll heatmap is a perfect solution to many such issues where some elements fail to get the desired attention. The real time information provided by this Scroll Heat map tool will help you to discover the real estate of your website that can be utilized by you to provide an improved experience for your visitors.  

What else can a Scroll Heat map do for you? 

By analyzing the scroll Heat map of your site, you can effectively answer the questions like:

• Do your visitors miss your passionately designed CTA button that is below the fold?
• How far they scroll down the fold?
• At what point they abandon your page?
• Is your content relevant to that part of the fold?
• What should be written instead?
• Which are the elements that deserve a place above the fold?

Usually, we employ a Scroll Heat map tool to display the percentage of users abandoning your pages at different points. Using this information from the heat map tracking, you redefine your content location and quality. You can readjust your page layout such that under-performing elements start performing well.

Use this Scroll Heat Map Tool to Discover Where they Abandon your Page

Heat maps tell you about the browsing behavior of all the visitors on your site. The way they discover these behavioral patterns say a lot about the usability of different elements of your site. It might be a Click Heat map telling you about the clicking patterns or a Scroll Heat map showing their reach to different elements arranged in different sections across the page length.

Users come to your site, they look up to various sections and finally close the page to get out. In the meantime, if your site impresses them, they might get converted into the desired actions. But, it might also happen that they did not find what they were actually looking on your site. It is possible that your site really did not have that particular element they were looking for, or It is also possible that you had that element at the bottom of your page and users did not even reach the bottom to find it.

Most of the elements kept above the fold get the desired attention of all.

In the case above, if any how you knew how far the visitors usually reach across your web pages, you could shift the locations of those elements to a place where they would have got noticed easily. Thus, they might have got converted instead of getting ignored. Mocking Fish provides a Heat map tool with an easy to use graphical interface that tells about all such browsing behaviors of your visitors that helps you to improve the performance of many such under-performing elements on your site. Scroll heat map is a perfect solution to many such issues where some elements fail to get the desired attention. The real time information provided by this Scroll Heat map tool will help you to discover the real estate of your website that can be utilized by you to provide an improved experience for your visitors.  

What else can a Scroll Heat map do for you? 

By analyzing the scroll Heat map of your site, you can effectively answer the questions like:

• Do your visitors miss your passionately designed CTA button that is below the fold?
• How far they scroll down the fold?
• At what point they abandon your page?
• Is your content relevant to that part of the fold?
• What should be written instead?
• Which are the elements that deserve a place above the fold?

Usually, we employ a Scroll Heat map tool to display the percentage of users abandoning your pages at different points. Using this information from the heat map tracking, you redefine your content location and quality. You can readjust your page layout such that under-performing elements start performing well.

How the WordPress Heatmap Tool Helps you to Propel your Business Performance?

A WordPress heatmap plugin to generate a site usability report of your WordPress site. 

The heatmap is a way to look at the insights of your site that will show the pattern of interaction by different customers on your site. A heatmap is a way to know about the usability of different elements on your site. Getting a site insight helps the site owners to plan a better way to improve the performance of the site as well as, the business is also enhanced in the path. WordPress is a CMS platform that is used by a million of users. This platform shares a major proportion of sites across the globe. For all these sites Mocking Fish Heatmap tool is a boon that will help them to track their site's performance in the easiest way.

The WordPress heatmap tool is designed especially for the WordPress sites and possess lots of accessibility regarding interaction and ease of using it. 

It will help you to track the performance of all your site elements-

The WordPress heatmap tool is designed to provide all the users with a way to monitor the performance and usability of different elements on your site. Each and every element can be tracked, and their interaction with the users is presented as a color code variation distributed across the page. The interactions are presented on the basis of different types of usage:

• Click based pattern- Click Heatmap.
• Scroll based patterns- Scroll Heatmap. 
• Eye tracking or Mouse Movement- Attention Heatmap.
• Heatmap with detailed click information- Insight Heatmap. Etc. 

There are more detailed heatmaps that are generated using the WordPress heatmap tool on WordPress site. To know more about all kinds of heatmaps, you can click here. 

It tells you how users are engaging with your site elements-

Each user will browse your site in his/her own way. The pattern of heatmap is different for different users. All these patterns are recorded, and a combined report is generated by the heatmap tool that shows the usability of different elements on your site. This user engagement report can be utilized by the webmaster to design more engaging UX for your sites by removing the under-performing elements and replacing them with an A/B tested element. 

An improved UX will help you get more customers for the business-

Suggestions made by the heatmap tool encourages you to implement the best possible user experience on your site. This improved UX will encourage more and more customers to visit your site and make a purchase from you. Customers always but something they want. If you are providing them what they want in the easiest possible way, they will surely buy from you.

Thus a better way to implement customer engaging elements on your site is to first A/B testing your components and then deploying them accordingly. After that, track their heatmap to know if they are engaging the customers in an expected way. 

Thus, Mocking Fish WordPress heatmap tool is a better way to improve the performance of your site elements and also provide a customer engaging experience to the users visiting your site. 

Top Reasons Why eCommerce Conversion Rate Optimization so Important for Online Business

E- Commerce conversion optimization suggests the better ways to gain conversion with the current site elements.

Some people think that Conversion Rate Optimization is not required for online retailers since customers are simply looking for a specific product on a site and they want them in their budget. You might think, if someone is directly on your page, he/she certainly willing to purchase from you. Sadly, this is not at all true. In fact , eCommerce retailers need more CRO than other kinds of websites.

The importance of conversion rate optimization for eCommerce business is that it creates a market for them in the middle of such a huge competition from the other e-retailers in the market, and that too without spending so much on the paid services.

Here, I am discussing some more reasons why eCommerce Conversion Rate Optimization is so important for your business:

1. PPCs are getting costlier:-

No doubt, Pay Per Clicks can get you a high traffic but the high traffic doesn't mean high conversion rate. Does it? The ever increasing rates of PPCs have made them such a luxurious entity for smaller e-tailers who have just come into existence and not yet started to make money. PPCs were once the best way for new or small startups to gain attention, but now they are becoming less important as not all the clicks are essentially converted into sales.

It is where the CRO activates its role when you want to build an identity without actually paying for it.

2. Increased competition from the rival sites:-

You can find hundreds of online retailers into the same business you are in, you need to have an excellent and enduring website to stand against so much of competitors. Otherwise, you are going to loose your sales and someone who was not even in the list could steal away your customers resulting in such a waste of opportunity.


A better CRO can certainly help you get your customers from this huge crowd. The more the competitors, the more emphasis you need to give on CRO of your website.

3. Huge investments in Digital marketing:-

Digital marketing is really a boon of the internet, and with such a huge extent of Social Media Network, a new form of Digital Marketing has born - Social Media Marketing (SMO). But, digital marketing is not just about SMO, it has all to do with print media, television marketing, and other on-air marketing tools.

The whole point of discussing all these marketing tools is that they purely work to drive your customers to you. But, what after a customer comes to you ? Is there a guaranty that he is surely going to buy from you ? That's where CRO comes into existence. By increasing the number of visitors on your page CRO can ensure an improved conversion rate when you emphasize more on providing deals and offers to the customers instead of spending on risen costs of Digital Marketing. Please Note:  this doesn’t mean you should completely take your hands out from DM. In fact, digital marketing is a supplement to CRO which provides an excellent result by converting the site traffic from Digital Marketing into final buyers.

4. CRO Improves the look and feel of your website:-

While applying the CRO tactics you make sure that you gain more and more traffic. For this, you make several changes to the look and feel of your site by using some or other tools like A/B Testing or Multivariate Testing. An evolutionary design of your web pages gives some certain chances of conversion with an improvement in the layout of your website.

You can actually apply this revolutionary CRO methodology for real-time testing and modification of your already hosted websites. This can result in an immediate improvement of your site's performance, unlike an SEO which takes a longer time to reveal its impact.

The very much desired outcome of CRO is that it helps your online business to drive its sales in a shorter span of time. It improves the performances of other marketing techniques and campaigns that you have already applied for increasing your sales. CRO does not just aim to increase the number of visitors, but it works to get you an improved number of customers out of the increased traffic.

Product Page Optimization - A Special Case of eCommerce Conversion Rate Optimization

The product page has been one of the most important parts of any eCommerce website. For any eCommerce business the showcase where you display your product needs to be taken special care of. Most of the conversion which comes to the website are the results of the extraordinary efforts we put in the how we display our products to the audience. Th first impression we make with our products decides the fate of any product in the market. Many of the eCommerce conversion rate optimization processes these days emphasize on how a product page is behaving with the audience. Customers visiting your site are not your loyal customers anymore; they must have visited a hundred of sites before they come you. Now, it depends on us that how we refrain the customer from leaving the site.

Here, I have tried to identify some measures we can take to optimize our Product Pages so that, it give the desired conversion rate.

1. Product images - Product images are the showcase of any eCommerce store. They impart the first impression of a product to the customer. If it went well, most of the task is assumed to be done. Good product images add excitement to the store and also helps to convert better.

Example of a high quality multiple image of a product shown on a leading shopping site.

Images broadcast an emotional appeal to the customers; we should pay particular attention while selecting a default or primary image of a product. The primary image is the one who gets notice first as soon as the customer lands on the product page. Avoid using ready made or stock photos, make use of real life and high-quality product images. Multiple images for a product gives confidence about the product, try to put multiple images as the secondary images of the product.

2. Product Description - A product description is another element which plays very crucial in eCommerce conversion rate optimization of online stores. A good product description is not just a combination of copy writing words and keywords but a perfect blend of these two with a power of persuasion that will compel visitors to buy the product. Persuasion comes through when we make the description compelling, keeping in senses the following points:

• Keep the most important features and specifications of the product at the start of the description.
• Make genuine claims do not give any fake feature or specification. 
• A better product description shows in two versions. One is the detailed product description while other is a summary of the description, providing valuable information in the least and catchy words.
• Do not use long paragraphs, use bullets to indicate features clearly. 
• Provide all information about the product with special offers such as free shipping, discounts, coupons as highlighted. 

3. Add Product Video-  The addition of product videos build a confidence regarding the operation of the product and give a better, positive impression of the product on the whole. You can test the performance of your videos by utilizing a heatmap test which will find out if the videos are being watched or not. 

4. Do not hide any indirect or direct cost - Provide a final price information on the product page only. If you have taxes and shipping charges to include then clearly, mention it on the product page only. Design checkout pages in such a way that the price at checkout does not differ from the price on the product page. In this way, you can avoid shopping cart abandonments and encourage a better conversion rate optimization for your store.  

5. Mention the expected product delivery date based on the area pin code - Most of the customers want faster delivery for their orders but, above all, they want you to deliver the item on or before the expected delivery date you commit. So, always mention the expected delivery date of the product which you can find out based on the area pin-code of the customer. Your faster delivery commitment could bring out a lot of conversions for you, keeping in mind that you stick to the commitment and deliver the product on or before the delivery date.

6. Also, provide a customized delivery date - Some customers might want you to deliver a product on the exact date they want, not even before. For example, a birthday gift should be delivered on the due that only. So, If you are competent to provide this customized delivery option, then you need to mention this on the product page only also providing a menu for selecting the desired date of delivery.

Customizable delivery date on the product page acts as competitive advantage over your rival sites.

7. Enable the notification for out stock items - Provide the stock information on the product page. The benefit of doing this is that you can have a benefit of creating a sense of urgency in the customer for the product which is left only a few in the stock. You can also add an email field on the product pages of out of stock items, where the customer can enter their email id so that they can be informed once the product gets back in the stock.

8. Encourage user to leave a review - Adding a facility to leave a review for the product, helps other users to make a decision about the product. Keep positive reviews in highlight so that a positive impact is created for the product. However, if you receive considerable negative reviews then you must reconsider keeping that product in your store.

Here, I have tried to give a view on how we can optimize our product pages so that it gets a better conversion rate. Product page, as mentioned at the beginning, is very vital for the site and cannot be overlooked. Minding some simple tips could help us to get a great product page and ultimately an amazing online store.

A Free A/B Testing Tool to Boost Your Conversions

A/B testing is an efficient tool that is utilized by a number of companies and websites to test their web elements and for their conversion optimization. It acts as a perfect tool for the marketing professionals and website owners to make a more accurate decision in the presence of their websites and marketing strategies to boost their conversions. The proposed modifications by the A/B testing tools on the websites are not just judged with intuition, but there is a deep statistical analysis of the factors that affect the browsing behavior of the visitors on your site. The fact is, A/B testing has gained so much of importance among the professionals that its cost of implementation is increasing exponentially, day by day.

E-commerce is a business platform which deals with a huge number of online customers. You have to take each and every decision with your site by considering the fact that a single modification to your existing website can cause a great difference in its conversion behavior. These issues can be easily sorted out by utilizing the continuous application of A/B testing on your site. Mocking Fish has taken an initiative to provide the users with an unlimited access to its A/B testing tool so that users can easily get to know about the factors which encourage them to use A/B testing on their website even in the future. The Free A/B testing tool by Mocking Fish is the only A/B testing tool in the market which is offering a premium service to its users even with its free version.

Conversion rates are the only source of income for these eCommerce sites which can be achieved only if you are able to persuade your visitors to buy from you. Now, the question is, do you know how your site is going to persuade your visitors? The answer is, Yes, You know, and that too without spending a penny. It is the Free A/B testing tool which helps you answer the question raised above. You can easily know what your visitors expect from your site by carrying out an A/B test of various elements on your site. Get a comprehensive report of the visitor’s behavior on your site which you can utilize to make the desired modifications that will boost your conversions.

The Mocking Fish tool is a combination of various capabilities that can test as well as suggests the improvements to be made on your site. These two components of Mocking Fish tool can help you perform a Conversion optimization for your website by utilizing various parameters to test the performance of your site elements. Here is a glimpse of some of the impeccable functionalities of this wonderful free A/B testing tool:

How Mocking Fish free A/B testing tool helps in conversion optimization of your site ?

This free A/B testing tool provides you the easiest and cheapest way to test the performance of your web elements using a simple and user-friendly graphical interface which prevents you from the complex procedure of coding with your site elements. You can test your site elements by simply creating two versions or adaptations of a particular element and then testing them simultaneously against each other to find out which version is the best to keep for getting a maximum conversion rate on your site. For example, you can successfully test the conversion rates given by  your CTA buttons, email campaigns, banners, Checkout forms, site menu, landing pages, etc.

Benefits of this free A/B testing tool by Mocking Fish :

• It will provide the suggestions to improve the performances of various site elements on your site.
• It will help you to decide the elements which are worthwhile to be kept on your site and also determines those elements which need some improvements or amendments to performs better on your site. 
• It determines the ways which you can adopt to generate maximum user engagement on your site and will further improve the conversion rates on your site.

Thus, this free Mocking Fish tool is a premium class A/B testing tool which is offering a free and fully functional trial for one year to all its users. This Free A/B testing tool provides the easiest way to test your site elements and boost your conversions without spending a penny.

Managing Customer Reviews to Grow Your Conversion Rates

Customer reviews are one of the best ways to build trust and loyalty about a product. A review section of any marketplace or online store, not only acts as a tool of product awareness but also helps a customer in decision making. It is the customer’s decision that influences the conversion rates of any store who is selling online products or services. Major marketplaces like Amazon depends quietly on the customer reviews to rate the products on their marketplace. It is the reviews which decide the ratings of the products and it is the ratings which decide the conversion of a particular product on the store.

Effective management of customer reviews help to build trust and loyalty among the customers that later emerge as an improvement in conversion rates. Getting an effective management of reviews is not an easy task, but it is a necessary job which every store owner should emphasize on. Knowband, an eCommerce plugin development company has come up with a wonderful OpenCart Review Incentive module that can transform every small, micro, medium to eCommerce giants like Amazon by providing them engaging customer reviews. With these reviews, you can build trust and loyalty among your customers.  

Let us see how we can manage a pool of customer product reviews on our store/marketplace.

1. Be a moderator so that customers don’t feel their feedback didn’t reach you- Any customer who writes some reviews does not do it in vain. They want the reviews to be utilized by other visitors for making purchasing decisions. The role of site admin is to maintain the integrity and originality of the reviews. He/she can do that by preventing illegitimate users and spammers on the site. For this, a proper mechanism for approval of reviews is necessary so that only the genuine reviews get live on the store. This involvement of admin can make the reviewers feel that their reviews are getting the required attention of the concerned authorities.

Example of a shorter format for a review panel from Knowband that ensures higher conversions and sales.

2. Be a moderator so that customers don’t feel their feedback didn’t reach you- Any customer who writes some reviews does not do it in vain. They want the reviews to be utilized by other visitors for making purchasing decisions. The role of site admin is to maintain the integrity and originality of the reviews. He/she can do that by preventing illegitimate users and spammers on the site. For this, a proper mechanism for approval of reviews is necessary so that only the genuine reviews get live on the store. This involvement of admin can make the reviewers feel that their reviews are getting the required attention of the concerned authorities.

3. Show your honesty by letting bad reviews live- No product is impeccable and almost every product has its downsides, that's why every product can get some bad reviews. Trying to hide those downsides may bring down the level of trust and loyalty among the customers about your product and store. It is perfectly normal if these bad reviews bring down the overall rating of the product on the store, at least you are being honest to your customers and that's the one thing every customer seeks from your reviews panel. Showing honesty with one bad review can influence the decision making of customers for all the other products on your store. Thus, improving your overall conversion rates significantly. 

4. Never alter the original reviews of the customers- Reviews are all about trust and credibility of your online buyer. If you get a bad review, as I mentioned earlier, let it be live if it's a genuine one, except for the obscene comments and spammers who should always be prevented. Do not rewrite the original reviews of the customers as it will surely affect the trust of the reviewer towards your online store. However, you can fix the typos and other grammatical mistakes or punctuation errors as it is acceptable.

From all the factors affecting your conversion rates, management of reviews is the best way to get an unbiased and organic level of trust and loyalty for your brand name. I think, checking out these crucial factors would surely help your eCommerce business. Also, check out some brands like Amazon, Flipkart, eBay and more to get an idea about how effectively they manage the pool of customer reviews on their platforms.

Analyze the effectiveness of your current review panels using Mocking Fish heat map tool in order to get an idea if they are really serving your purpose properly or not. You can implement the changes as suggested by this heat map tool and acquire a perfect review management system on your store. 

Call- to- action Buttons : A smart way to grab your Customer’s Attention

Call- to- action buttons (CTA) are those buttons on your site which invite your customers to do something. That something could be anything, it could be adding a product to shopping cart, downloading contents, requesting for quotes, or anything else. Designing a good CTA button is not only about making it attractive, but it's about making it more effective.

When do you say a CTA Button is effective? 

A CTA button is said to be an effective one if it is resulting in conversions. Conversions are the main purpose why we design a CTA button. Designers emphasize on making a CTA button an attractive one which would be eye- catching. However, CTA buttons are not just about drawing attention, it's also about how it is persuading readers to perform the intended action.

What makes it so important?

Your CTA buttons are indeed one of the most important parts of your website, so it's really important to apply some remedies which can boost their performance. A good CTA button can direct your visitors to take the desired step you want them to undertake on your site. Ultimately, it will revise your conversion rates and objective of your website.

While a poorly organized CTA button may result in negligible user’s attention and poor site performance. If you want to persuade your visitors to take the desired actions, then designing a converting CTA button would be a key advice from my side.

How can you design an effective CTA button to grab your visitors attention? 

Designing an impressive CTA button is a vague concept to deal with. You can grab your customers’ attention in a flash by just following these design considerations:

1. What should be your message or text? 

Do not make an unclear or an ambiguous call with your CTA button. Write your CTA message short and to the point which could communicate your brand values and ethics in an effective manner.

2. How can you place your call- to- action button? 

Placement of call- to- action button is a very crucial concept. You can decide placing your button above or below the fold by taking the required assistance from an effective A/B testing tool like Mocking Fish for getting maximum customer attention and sales.

Mocking Fish places on the CTA buttons at topmost side of the page.

3. What should be the size of CTA button? 

The size of your CTA button must be such that it is easily noticeable by your site visitors. Do not make it so big that it starts distracting the main objective of the page. The size of your button must be easily adjustable while browsing your site through a mobile phone.

4. What should be the color? 

Use vibrant colors so that the button easily stands out from the rest of the page. Put enough white spaces around it to make it visible effectively on your site. 

How can you improve the performance of the CTA Button?

1. Test your CTA Button properly- 

Before doing anything with the page or CTA button, you must apply an effective test method such as A/B Testing to test and assess  what impact these changes are having on your customers. Are they giving better conversions? Assess your landing page performance with respect to the CTA Button and analyze which changes are working or not.

2. Decide the location of your button- 

Location and placement of a CTA button is a very important consideration to take. Place your CTA button on that part of landing page where it attracts attention and persuades your reader to perform the desired action.

3. Motivational text- 

Your text should be persuasive one for grabbing higher conversions and customer attention for your site. Add a little motivation while writing the text or message of a CTA button. Use short but action- oriented message which creates a sense of urgency in the minds of your readers. For example, you can use "GRAB NOW" instead of "BUY NOW" message for driving more customer attention and sales.

Do not make it ambiguous. CTA message should be specific and relevant to the theme and the event it is targeting.

4. Language considerations- 

CTA buttons are designed in order to reach out the maximum population. Designing a CTA button in local language could be a good option to draw visitor attention on your site.

5. Create an Urgency for your offer or deal- 

You want your visitors to perform the desired actions as soon as possible otherwise, they might get caught with another offer from your rivals. Create a sense of urgency in the minds of your readers that it is the best offer anyone can give and he/she must act quickly or he/she might lose the offer. Don't give your visitor any reason to abandon or pause but do not mislead them at all. Misleading your readers with false messages could harm your business reputation and brand value.

Designing a CTA Button is a broad thing, you must consider the points stated above for designing an engaging CTA button. These are some of the tips which can help you get an effective CTA Button for your site.

Multivariate Testing: A glance at its Pros and Cons

Overview of Multivariate Testing

Multivariate testing is a technique for testing different site elements and their combinations on a website. This method allows us to test multiple combinations of site elements simultaneously on your website. The goal is to find out which combination of site elements variations best suits your business interests out of all possible combinations.

A website is a combination of various customizable elements that are grouped together on a platform. With this multivariate testing approach, you can change the multiple components of a website at a time. Like, you can change the website slider and heading at the same time or can make changes in the CTA button, links or web form simultaneously for determining the usability of various site components. Here in this web testing approach, we can create all the site components variations we want to test on our site. After this, we prepare a sample space of all the possible combination of these site changes and can test each combination simultaneously at a given time interval. In this way, you can effortlessly choose the right combination of site elements that can provide you maximum conversion rates and sales. 

Pros which make Multivariate testing “ an accomplished testing tool"

Multivariate testing is very useful in testing multiple elements of a page to accomplish a particular goal of conversion at one time. For example, filling of sign up form, product selling, newsletter subscription and other such conversion metrics. 

This testing approach is capable of providing test results in a shorter time as compared to A/B testing or Split testing technique as multiple variations are tested simultaneously.

It eliminates the hassle of multiple sequential tests for different elements in case of A/B testing where only a single element is allowed to be tested in a given time interval.

It saves time as it gives desired results in a shorter time span.

Provides highly accurate test results as it provides facility to test all the possible combinations.

For example, let us study the image given below for understanding more about this Multi variate testing approach: 

Version 1- Headline 1 and Image 1 which when tested gives 5% Conversion rate.

Version 2- Headline 2 and Image 1 gives 6% Conversion rate.

Version 3- Headline 1 and Image 2 gives 9% Conversion rate.

Version 4- Headline 2 and Image 2 gives 3% Conversion rate.

The version giving highest conversion rate is selected for final implementation of the site changes for obtaining desired business results.

Different combinations of site elements are selected for testing

 simultaneously in a Multi- variate testing approach.

What are the Downsides of a Multivariate Testing?

One of the most challenging tasks in MVT testing is that due to a large number of variations and combinations, it requires very high traffic to reach an unbiased conclusion. Multivariate testing is also known as "Full Factorial Testing" which  means different variations in the test adds up to the traffic quickly.

For each and every combination we create, it requires a massive traffic to reach a meaningful conclusion and this traffic is needed simultaneously to all the combinations. So, it becomes difficult to direct a high traffic for each and every variation at the same time. 

If we consider an A/B testing approach, we can see that it splits a page traffic into two half with 50 % traffic on each variation. In multivariate testing, traffic distribution could vary from a quarter, eights, or even smaller fraction. Thus, MVT needs a huge traffic to produce an unbiased result. 

If your website is a very popular one and it gets considerable amount of traffic as stated above, then it is wise to use multivariate testing but if you own a start-up website with least traffic, then it is advisable to use A/B testing instead.

Using a multivariate testing could be a great idea, but it is advised to go through this article properly before actually applying it. This article will give you an idea about the pros and cons of an MVT testing approach. The results produced by a multivariate testing removes any doubt and ambiguity from your website optimization process for achieving higher conversion rates and sales.

Conversion Rate Optimization Tips for E-Commerce Retailers (Part 2)

Take a quick look on these CRO tips for the success of your online store.

E-Commerce retailers are in a fix about how to boost their sales and conversions due to the presence of a brutal competition in this business segment. With each new emergence of online store, the survival of various business entities are at stake and they are fighting a crucial battle against heavyweights in their particular business segment. There are few eCommerce companies who are raking their moolah in billions of dollars whereas there are some who are struggling with their conversion rates and sales. If you want to stay immune from this fierce competitive business environment, you need to take the various precautionary steps for a quick turn around.

1. Show the humane side of your company- Always keep in mind that your customer should feel that they are engaging with a realistic human side of your company rather than with a company made up of bricks and mortar which is devoid of human emotions. Customers should realize that your online store is dedicated and concerned about them in order to persuade them for making online shopping through your eCommerce store. You can convey the humane side of your company by including social media accounts of your important company representatives, organizing online contest for customers or conducting customer surveys for achieving their feedback and improving conversion rate optimization  efforts. This practice also helps in boosting the trust and confidence of your online shoppers.

2. Offer free shipping service to customers- Nothing creates much excitement among people than anything which is available at free of cost. Shipping services often add to the miseries of online shoppers as products are not delivered on time, arrive in a bad condition or other such problems. To give relief to your customers, you can offer free shipping services to your online shoppers for grabbing their instant attention towards your store. It will not only make them more loyal but will contribute significantly in your conversion rates and product sales.

3. Create appealing product pages according to your customer interest- Customers have become more focused and informed than before while making a product purchase. They are now investing more time and money in reading product reviews, testimonials and other such user generated data before taking the final decision. Product pages are one such crucial effort in the same direction and can bring more customers and sales for your online store. If you want to improve conversion rate optimization for your online store, you need to create enthralling product pages based on your customer's interest and preferences.

4. Offer how to guide, ideas and informative content about your products- You need to persuade your customer for making a product purchase by providing a quick insight about your advertised product. There are several methods to accomplish this task through the help of how- to- do guide, quick tips, informative content and other such material for bringing the attention and focus of customers towards your eCommerce store for better customer engagement and sales. This useful product information helps in making customers more loyal to your online business entity.

These tips are worth the attention of every eCommerce retailer irrespective of their nature of business and targeted customer base. If you are not still ignoring them, you are surely hurting the business prospects of your eCommerce store unintentionally. Be a little wise and implement these conversion rate optimization tips for improving your business fortunes among your rivals.

Conversion Rate Optimization Tips for E-Commerce Retailers (Part 1)

Focus on the conversion rate optimization efforts of your eCommerce

store for better customer engagement and sales.

E-Commerce Retailers are spreading like never before and has been growimng like leaps and bounds in a short span of time. Due to the busy lifestyles of people and the freedom from handling multiple shopping bags, eCommerce industry is booming like never before as everything can be delivered at your doorstep only. However, with the uncontrolled growth of eCommerce stores, various small and medium stores are feeling the heat. They are losing their share of conversions, sales and growth opportunities to bigger players like Amazon, eBay, Alibaba and such others. If you are really concerned about improving your business fortunes, you need to check out these conversion rate optimization tips for your online store.

1. Convey the security and safety of online payment to your customers- Due to the rising instances of online theft and forgery in the online business environment, there are numerous customers who are much concerned about the security and safety of their online transactions. To allay all such fears, you need to include security seals and trust badges on your site for facilitating a seamless online shopping experience. You need to show extra commitment and focus towards your customers in order to make them more confident while doing online shopping through your eCommerce site. If you are successful in your attempt, it will significantly improve your eCommerce conversion rate optimization efforts. 

2. Provide multiple payment options to your customers- While making online payment through a site, a customer has preference for various payment options based on their interest. Considering these circumstances, it is important to provide multiple payment options to your customers for better customer engagement and sales. As per a survey, 56% of customers want multiple payment options on a site for a seamless checkout facility. Most of the payment processors are capable of accepting online payment through multiple payment options like debit cards, credit cards, bank transfers, third party payment methods and other such mediums.

3. Show your cart items to everyone- Online shoppers are eager to know the contents of their shopping carts in order to take a quick decision about what needs to be purchased or not. To help online shoppers in this critical task, it is important to provide a seamless access to their shopping cart information. If they are able to access their shopping items without any trouble, it will surely help them in the quick checkout experience and better customer engagement.

4. Encourage your customers towards your store by adding testimonials, certifications and security seals- Use of security seals, certifications from third party sources, testimonials from clients, business professionals and other such factors can help in bringing customer attention towards your store. Once, you can keep your clients engaged and engrossed to your online store, making conversion rates and sales will not be a difficult task. These elements make online shoppers more confident while making a product purchase and thus helps in optimizing sales and customer attention. 

5. Make your products accessible to your consumers in a better way- Unlike brick and mortar stores, consumers on an eCommerce store don't have the facility to check a particular product before making a final purchase. To solve this grave problem, you can offer product videos, optimized 360 degree images, appealing product descriptions and other such elements for providing a fair idea about your advertised product. However, use only the high quality and optimized images and videos in your site that does not make any difference in the loading time and performance of your website. For the proper positioning and placement of your images and videos, you can take the help of a mind blowing A/B testing tool such as Mocking Fish that can guide you in the right direction.

If you are a beginner in the field of eCommerce, these brilliant tips can help in improving the customer reach and eCommerce conversion rate optimization efforts for your online store. With a significant improvement in this area, you can effortlessly improve your sales and conversion rates to be the undoubted champion among your competitors.

Reasons for the failure of A/B Testing Results (Part 2)

Avoid these mistakes during A/B testing for getting optimum business results.

Everything comes with certain limitations and vulnerabilities that tends to affect its performance in the long run. If you are not aware about the speed breakers in your performance, you certainly can't make a significant improvement in your particular business segment and can't stay immune to the changing market dynamics. For online business entities, they need to have the constant support of an effective A/B testing strategies that can win the game for your online business. But before that, you need to introspect that you are not making certain A/B testing mistakes that can prove costly for your business. Let us take a look at the same.

1. You are running tests for a significant longer time durations- Time is a very precious element that can decide the success or failure of a business strategy. When you are implementing A/B testing for your business, make sure that you are following some realistic time durations that can be fulfilled. You need to ensure an ideal length for your web testing strategies that is neither too long and nor too short. Just keep it restricted for a period of few months in order to gather information whether your testing results are genuine or just a matter of luck by chance. Remember, you need tests that can be fulfilled in a short time duration as you could not run tests on your site for a prolonged period of time as it is diverting your site traffic, affecting your conversion rates and also delaying the time of implementation of site changes.

2. You are not targeting the right audience- Selection of the audience plays a key role in getting the required testing results for your business entity. You need to fragment your selected audience in an even ratio like 50:50 so that you can get more accurate A/B testing results. Although, you can have your site traffic distributed in uneven patterns like 60:40, 70:30 or 80:20 but the best approach would be an even distribution. Apart from this, you need to select the right audience for your split tests based on their interest and preferences. If you want, you can take the help of various web testing and analytics tools like Mocking Fish that can help in effective monitoring of your site visitors for better conversions and efficiency of testing results.

3. You are just focusing on micro elements of your site- It is required to have a clear insight about the bigger picture regarding your business entity in order to make a strong impact among your business rivals. You need to work towards improving the website navigation, customer engagement, product sales and site traffic for your website instead of focusing solely on click- through rates (CTR), email readability rate, effective utilization of CTA buttons and other such minor metrics. If you are not having target towards bigger site elements, you can certainly get a severe blow in terms of business results and your A/B testing results could ultimately fail.

Don't get too over excited by the sole implementation of A/B testing results on your site but take a good look towards all the vulnerable ares that could affect the performance of your web testing strategies. It is better to “look below before actually leaping” in order to save yourself from the severe consequences of an impatient act. So, be a little wise and don't let your split tests to fail without achieving the desired business results

Reasons for the failure of A/B Testing Results (Part 1)

Avoid these A/B testing mistakes for getting optimum business results.

Every business entity is sure to fail if you are not aware about its short comings and limitations. A/B testing is one such approach that has seen tremendous use in the online business environment and is growing  by leaps and bounds. Along with the widespread use, there is increasing concern about the success or failure of this web testing approach. Implementing A/B testing without having a proper insight about your business results can lead to wastage of your time, money and testing efforts. If you want to avoid the failure of your A/B testing approach, you need to pay adequate attention towards these points.

1. You are implementing testing results based on the inputs given by others- It is a well known saying that “One shoe size doesn't fits all”, similarly it is certain that what may work for the site of others may not actually work for your website. You need to introspect the nature of your business, targeted customers and the duration of your testing results before implementing any A/B testing result for your business. The key for the success of an A/B testing result is the careful inspection and analysis of your business entity rather than simple copy and pasting the testing results of another business entity.

2. You are not testing single variable for your business- Don't get carried too far away with your A/B testing results if you are a novice in this particular area. Try to remain focused on the basics instead of testing too much things at a time. This is because testing too many elements at once will make things complicated for you and will not provide you a clear insight about what actually caused changes in your conversion rates, site traffic and product sales. It is better to try “one things at a time” rather than making a complicated situation out of your A/B testing results.

3. Target your A/B testing based on the density of your site traffic- Don't channelize your testing efforts if you are not having adequate traffic on your site. This is because you would not be able to get effective feedback from your visitors if you are not having adequate traffic on your site. Therefore, it is a prerequisite while implementing A/B testing strategies on a site, so work towards getting enough site traffic for your online business entity. Don't go for the big changes if you are having a negligible site traffic as you would not be able to get clear feedback from your targeted customers.

4. Not waiting for the appropriate statistical significance- Don't be in a haste while implementing web testing on your site until and unless you have reached an acceptable level of statistical significance or confidence level. Implementing A/B testing results without an adequate confidence level would be similar to “plucking a fruit before it is ripe”. The minimum accepted level of confidence level is 95% but beware of achieving the mythical figure of 100% as it is an impossible feat. However, implementing the results without achieving the confidence level of at least 95% is not a welcome step for any business entity.

Once, you are aware about all the pitfalls of your A/B testing results, you can easily overcome the chances of failure of your web testing strategies. Further, it will help you in achieving the desired business goals and will improve the efficiency of testing results. So, don't miss them and implement the required corrections as soon as possible.

Go for eCommerce conversions with these personalization tips (Part 2)

Personalization has become a symbol of class and sophistication among people of all age groups as everybody wants their choice to be imprinted on their selected product. This madness for personalization has been driving the sales and traffic for numerous eCommerce stores around the world. If you thought “personalization” was just the obsession of people, think again as it has the potential to improve the customer engagement, site traffic and product sales for your store. Here are the tips that can help in rewriting the success story of your business entity among your business rivals. 

Personalize your site search results- Customers on an eCommerce store are often not having adequate time to navigate each and every category and sub- category pages of their products for accessing a particular product. It is not only time consuming but is also frustrating as there are hundreds of products to choose from. In this situation, a personalized site search results can really be a cool breeze for getting quick access to your desired product. Shoppers can make their search results personalized by using various filters like size, color, brand, most popular/viewed and other such parameters for grabbing maximum customer attention and conversion rates.

Make your product categories customized according to your targeted customers- Site visitors are always looking for products that are tailor- made as per their requirements and preferences. If you want to improve your sales, you need to track your visitor browsing behavior through the help of a click heat map tool such as  Mocking Fish for improving your site navigation and customer engagement. Provide information and updates to your customers based on their taste and preferences for getting maximum conversion rates and product sales.

Personalize your promotional emails for getting effective customer attention- Promotional emails are the most effective method for customer retention and can improve your conversion rate optimization methods to a great extent. You can increase the productivity of your emails by making it personalized according to your targeted customers for maximum conversions. Further, it makes your customers more attached to your eCommerce store and increases their trust and loyalty in your products and services. Apart from this, you can also implement A/B testing on your promotional emails based on time of posting, email subject lines, main email body, CTA buttons and other such parameters. 

Showcase your shopping offers based on the personal information of your customers- In this tough online business environment, it is important to showcase your shopping offers and deals based on the location, interest and choice of your targeted customers. This type of personalization makes your customer feel more important and valued by your store which can contribute in improving your product sales and conversion rates.      

 By following these simple personalization tips, store owners can effortlessly draw huge number of customers and product sales. If you can provide interesting customization to your targeted customers, there are no reasons left that could lead a significant drop in your conversion rates and customer engagement. 

   

3 Superb Tips for that Engaging Blog

Market your content well for grabbing maximum customer attention and conversion rates on your site.

When you have to win back the attention and hearts of your targeted customers, you need to have an appealing content for your website. Gone are the days of irrelevant keyword targeting and stuffing to get more effective online visibility and presence on various search engines. The focus is now moving towards semantic meaning of the content and the content marketing activities have become an indispensable part of the promotional campaigns. For getting instant attention towards your blogs, here are the three things that needs to be considered by you.

1. Write for the interest of your audience- Content is the ultimate king in this changing business scenario and the customers are the “king maker” for your business entity. Keep this in mind and always write on topics based on the interest of your targeted customers. In order to keep track of your customer's interest, you need to take help of an effective click heat map tool such as Mocking Fish that can keep an eye on various areas that are mostly clicked by your site visitors. Based on the click activity of this heat map tool, store owners can easily get a fair insight about the various interest topics that can effortlessly grab the attention of your targeted customers.

2. Pay attention on the SEO part of your blog content- Due to the introduction of various search algorithms like Google Panda, Google Penguin, Google Humming Bird and others, all the focus has again been shifted to the authenticity, semantic context and appeal of the content. Furthermore, no site can expect miracles in terms of conversion rates and product sales without improving its SEO rankings on major search engines like Google, Yahoo, Bing and such others. In order to boost your online visibility and presence, you need to follow these articles-

• SEO practices that can drive eCommerce customers down the conversion funnel- Part 1.

• Easy tips to improve your online presence and business.

• 7 content marketing tactics that can be the savior for your eCommerce site.

3. Make effective utilization of images in your content- Simple plain text is not enticing in any manner and can drive the customer attention away from your website. To increase the visual appeal and effectiveness of your content, use an eye grabbing and optimized image in your content. This image not only improves the customer attention but also helps in getting better conversion rates, site traffic and product sales. Moreover, to increase the worth of your image, you need to perform A/B testing on the location and placement of image in your content, above the fold or below the fold option and other such metrics.

It is the need of the hour to pay adequate attention towards your site content for establishing better engagement with your customers. If you are able to drive their interest towards your site through your content, you have already won the half battle for your eCommerce store in terms of conversion rates and product sales. To help you more in this crucial mission, here are the other reference articles for you.

• Simple tips to increase the effectiveness and worth of your content.

• Steps to promote your content for an effective online business visibility.

• Tips to improve the reachability of your website blog.