The blogs are aimed in order to catch the attention of the readers. The main idea behind delivering the content to the readers is to make them aware about the idea or the product that the writer wants to deliver. If we take a look at the concern of present audience than it has become equally important to present the content along with the product for complete customer satisfaction. The user demands for a written form in order to get a better insight of the products. It is a time saving approach as the content presented gives an idea if the customer wishes to involve them or not.
To make sure that the blog is convincing and grabs the visitors with the same intention as it was meant to be is quite challenging. The writer must be careful about implementing proper content along with some eye catching features. Writing the contents in the blog and mentioning the product is not the sole criteria which decides whether the reader find the blog attractive and wish to go further after having a visual look. There are various other factors which must be covered in order to satisfy the readers with what they desire.
Though there are many small and minute details that needs to be covered in order to make a blog appealing. We will throw light on some of those factors that can enhance the readability of your blogs. Read on to know.
1. Stick to the point
One of the common mistake that the bloggers make while writing a post is getting distracted from the topic. If the blog post features Technology than the writer must make sure that they rotate around this word and in no sense should talk about anything else. The reader is looking at the blog only because he is concerned with technology. In any case if he finds that the topic has gone rogue and is no longer concerned about the main topic than the reader will stop reading the blog and will move out. This result in the in the failure of the writer to keep the reader retained in the blog. Secondly, the use of non-relevant words also results in the lost ranking of the post when the users are making search for the related keywords.
2. Break the paragraphs
The readers are not likely to engage themselves with any content that is a paragraph long. Thus, the writer must make sure that they break the paragraph into smaller parts so that the reader can get a brief idea about what the blogger is talking about. Also a point that must be kept in mind, after a short period of time, the reader just gets too tired to read the entire blog and restrict them on reading the main headlines. Thus, every paragraph must consist of a keyword that provides the user with the central idea of the blog and related contents. Be concise in your writing. Figure out what you want to say, then say it in as few words as you can. Applying A/B testing can help you optimize your blogs.
3. Use images and videos
It is an established fact that graphics attract the customer’s attention to a very large extent. It is not just essential for finding the right image for the eCommerce sites, but for the content marketing as well. The flow of information using the words is decreased at a fast rate while making use of the images helps them to retain the same information for a longer period of time. The blogs should be well covered with clear and high quality pictures s that the reader could get better idea and develop a better understanding regarding the content. Meanwhile, adding videos to the blogs adds to the attractive part. It not only improves the understanding but also enhances the reader’s experience. People have shorter attention spans these days. Videos are less of a time commitment than reading through blocky text.
4. Use well researched content
The blog must be written after a well research. The understanding of the customers can only be achieved once the blogger covers every aspect of the topic written. In general the writer must try to put 90% of their efforts in researching the topic while 10% of the time must be invested in writing it down. Readers always look out for researched and quality content and once they are delivered with such blog they are more likely to provide you with better readership. The content included in the web blog must be of better quality, a blog must not be written for the sale of posting. It must be written in a manner such that the users find it engaging and it is able to generate a lead among the readers. The main purpose of the blog should be delivering information in an organized manner.
5. Keep the readers intact
The complete information that the writer wants to deliver to the readers can be done only when they are sure that customers will give complete attention. In order to track the behavior of the customers and the bloggers can make use of the mouse movement heat map tools. These tools provide the better information about the engagement of the customers based upon their mouse movements. After gaining such a crucial information the bloggers an access those areas where the engagement of the readers is most inn the blog. This will help them in deciding the suitable locations to make use of the different elements of the blogs. This helps in improving the click rate of the customers in the blog and helps in figuring out the places where the blog is lagging to gather the required customer attention.
Over to You
The idea of making a blog visually attractive completely will require to work on many more aspects. These are some of the points which can be kept in mind by the bloggers to deliver a quality post for the readers. The writers can also make use of various other tools to make sure that the blog is well maintained and is performing to the standards.
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