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| Market your content well for grabbing maximum customer attention and conversion rates on your site. |
When you have to win back the attention and hearts of your targeted customers, you need to have an appealing content for your website. Gone are the days of irrelevant keyword targeting and stuffing to get more effective online visibility and presence on various search engines. The focus is now moving towards semantic meaning of the content and the content marketing activities have become an indispensable part of the promotional campaigns. For getting instant attention towards your blogs, here are the three things that needs to be considered by you.
1. Write for the interest of your audience- Content is the ultimate king in this changing business scenario and the customers are the “king maker” for your business entity. Keep this in mind and always write on topics based on the interest of your targeted customers. In order to keep track of your customer's interest, you need to take help of an effective click heat map tool such as Mocking Fish that can keep an eye on various areas that are mostly clicked by your site visitors. Based on the click activity of this heat map tool, store owners can easily get a fair insight about the various interest topics that can effortlessly grab the attention of your targeted customers.
2. Pay attention on the SEO part of your blog content- Due to the introduction of various search algorithms like Google Panda, Google Penguin, Google Humming Bird and others, all the focus has again been shifted to the authenticity, semantic context and appeal of the content. Furthermore, no site can expect miracles in terms of conversion rates and product sales without improving its SEO rankings on major search engines like Google, Yahoo, Bing and such others. In order to boost your online visibility and presence, you need to follow these articles-
3. Make effective utilization of images in your content- Simple plain text is not enticing in any manner and can drive the customer attention away from your website. To increase the visual appeal and effectiveness of your content, use an eye grabbing and optimized image in your content. This image not only improves the customer attention but also helps in getting better conversion rates, site traffic and product sales. Moreover, to increase the worth of your image, you need to perform A/B testing on the location and placement of image in your content, above the fold or below the fold option and other such metrics.
It is the need of the hour to pay adequate attention towards your site content for establishing better engagement with your customers. If you are able to drive their interest towards your site through your content, you have already won the half battle for your eCommerce store in terms of conversion rates and product sales. To help you more in this crucial mission, here are the other reference articles for you.
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