Can you guess which of the following Call To Action generated better clicks in comparison to the other?
If you guessed its the second CTA, you’re absolutely correct! For deciding upon a winner, A/B Testing was conducted to see if which one of the above CTA gets more number of clicks.
The example mentioned above shows that the 2 CTA buttons were tested against each other. The first CTA button was used on product page for a longer duration because it performed fairly well. However, in order to test the functionality, slight changes were made to the CTA button and then A/B testing was conducted to confirm which amongst the two buttons generated better clicks. It was really surprising to see that the new CTA button and page produced 80% improvement in click through rate (CTR).
Always be Testing: If there is one thing you can count on, it’s that there is always an opportunity to increase the visit-to-lead conversion rate on your website. As such, regular A/B Testing is important for your business.
The example mentioned above shows that the 2 CTA buttons were tested against each other. The first CTA button was used on product page for a longer duration because it performed fairly well. However, in order to test the functionality, slight changes were made to the CTA button and then A/B testing was conducted to confirm which amongst the two buttons generated better clicks. It was really surprising to see that the new CTA button and page produced 80% improvement in click through rate (CTR).
Always be Testing: If there is one thing you can count on, it’s that there is always an opportunity to increase the visit-to-lead conversion rate on your website. As such, regular A/B Testing is important for your business.
4 Important Factors To Consider When A/B Testing CALL TO ACTION (CTA’s)-
1. Color- Colors on a CTA button can make a huge difference. You need to use a color that will stand out but experimenting with colors may take a long time. Specific colors can resonate differently with particular audiences.
For example- Red is a color that sometimes tend to stand out but then it can also have a negative effect indicating (stop, fail, cancel etc). On the other hand, this color is often thought to reflect passion and excitement. It is often known to be an eye-catching color.
For example- Red is a color that sometimes tend to stand out but then it can also have a negative effect indicating (stop, fail, cancel etc). On the other hand, this color is often thought to reflect passion and excitement. It is often known to be an eye-catching color.
Similarly Green is a color that suggests “ go” or “forward movement”, therefore a green button fit more nicely into a page design.
The only way to determine which CTA is going to perform well is an A/B test.
2. Design-
2. Design-
Does your CTA has an image or not?
Should it be large or small?
Should it be large or small?
Does it resembles more like a physical object or a button?
All these queries can make a big difference while you are designing a CTA button for your website. Whenever designing new CTA’s, you should always be coming up with several variations, and test them. Apart from this, if you have some CTA’s on your site that you have not changed, you should try testing them as well against a new design.
3. Positioning of your CTA- The most ideal location to place your CTA button should be above the fold so that visitors don’t have to scroll down to see it. Placing the buttons on the correct position might bring some pretty good results for your business. Test it to find out.
4. The copy of your “Call To Action” (CTA)- The copy you use in your CTA is just as important as the shape,size and color of button. The best thing you can do here is make sure, whether your copy is action-oriented or not. You can still see even big differences between two sets of actionable text that reads “Download this free guide” and “Get a free Copy Today!”
A service based website conducted an experiment where they changed the text in their demo CTA from “Get a Free Demo” to “Request a Demo” and saw that CTR on that button went down, but the conversion rate on the landing page actually went up.
Conclusion-
No matter how much experience you have while dealing with your audience, A/B testing is the only way to know for sure which types of Call-To-Action (CTA) is going to generate the best result.
Start Testing now!
All these queries can make a big difference while you are designing a CTA button for your website. Whenever designing new CTA’s, you should always be coming up with several variations, and test them. Apart from this, if you have some CTA’s on your site that you have not changed, you should try testing them as well against a new design.
3. Positioning of your CTA- The most ideal location to place your CTA button should be above the fold so that visitors don’t have to scroll down to see it. Placing the buttons on the correct position might bring some pretty good results for your business. Test it to find out.
4. The copy of your “Call To Action” (CTA)- The copy you use in your CTA is just as important as the shape,size and color of button. The best thing you can do here is make sure, whether your copy is action-oriented or not. You can still see even big differences between two sets of actionable text that reads “Download this free guide” and “Get a free Copy Today!”
A service based website conducted an experiment where they changed the text in their demo CTA from “Get a Free Demo” to “Request a Demo” and saw that CTR on that button went down, but the conversion rate on the landing page actually went up.
Conclusion-
No matter how much experience you have while dealing with your audience, A/B testing is the only way to know for sure which types of Call-To-Action (CTA) is going to generate the best result.
Start Testing now!
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