Have you ever zoomed content while browsing a website because you couldn’t read the texts properly?
Well, if you have, this is what looks like one of the cases where the landing pages haven’t been optimized for the mobile phones. If you are still wondering why customers and readers shoo away from the websites without converting, this is one of the basic reasons. Just because they get frustrated while reading the text available on the mobile version website. The text isn’t clear, the CTA’s are difficult to click and clicking on the links is almost a task.
Enter your website.
Think of all these things in accordance with your website. How do you expect your customers to hang around and browse your website when it isn’t optimized for the mobile? You are thinking of browsing, what will happen to your sales then? Conversion Rate Optimization is what has gone wrong here. Now that you’ve made one of the CRO mistakes, you should look for ways that can get your site back on track.
This blog details about the tips to create a high converting mobile landing page.
Optimize page load speed
To start with, you should know that slow loading pages are often left attended. The users get bored looking at the loading icon and bounce off from the website. The motive here is to grab the attention the moment they land on your page so that you take them forward all the way to converting. Hence, you will need to reduce the time it takes for your mobile landing page to load. How can you optimize the page load speed?
- Getting the size of the images optimized
- Refrain from using any plug-ins like Flash and more.
Minimalize the distractions
Whether you are focusing on the bigger screens or the smartphones, it’s easy to get carried away with the imagery and text. There are chances that you end up filling your screen with distractions rather than what actually should go up there. With a lot of distractions on the screen, you will shoo away your potential customers and the same would play a hindrance in them clicking on the CTA’s you’ve placed thoughtfully.
You should clearly focus on the Call To Action buttons and the headlines of the pages. There are other things that can be a problem/distraction. They are
- The spacing on the screen
- The space between the images and the texts
- Poor usage of the white space
- CTA buttons not highlighted properly
- Keep it clean in order to take your visitors to areas of the page where you want them to go.
KISS headlines
Long headlines are boring. Long headings also distract the visitors. When it comes to mobile optimization, you have to be quite brutal with the length of the headlines. KISS short for Keep It Short and Simple is what you should be investing in. Just cut it all and leave only the crisp words that define the purpose of the heading right there.
Contact details should be clickable
Have you seen the “Contact Us” page with phone numbers that are clickable? It has been very scarce but websites have started to understand that visitors should be able to click on the contact details provided in the contact us section. This is in specific to the mobile phones because the same will redirect to the call log where the dialer can directly dial the number.
This will emphasize on the convenience of the visitors making them the probable customer.
Optimize your call-to-action (CTA)
Keep your CTA short and clear without losing its persuasiveness. Technically, it should be the first thing that a visitors eyes on landing on the website, but there are other distractions which cause hindrance in that. Visibility of the CTA is the top priority and in order to make sure that it happens, make sure the CTA copy gives the message of what the visitor has to do clearly. If the sole purpose of your mobile landing page is conversion, focus on a persuasive and clear copy.
Test your mobile landing pages
Are you sure that your mobile landing pages are doing well and providing the results that they should? You can run A/B testing on your pages or the Multivariate testing to build a successful landing page for both your mobile and desktop website. Compare the versions and pick the one that stands as a clear winner. Testing gives you an opportunity to try out other changes that could positively impact your goal for the page.
If your mobile landing pages aren’t optimized for the conversions, you can make the most of above-mentioned points. You can even try the MockingFish A/B testing or Heatmap tools to understand your visitors better.
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