The very first step to keep the visitors engaged in your content is to keep a track of their movement on the site. Keeping a check on this aspect provides an insight of the intentions and area of interest of the reader. A user-friendly website design and a well-written blog are not enough to optimize the content performance. You need to find out the exact requirement of the readers. The Heatmap tools allow you to monitor which content your visitors reads the most and which they just skip over. Applying the heatmap appropriately and analyzing the test result wisely can help you improve the quality of your blog post.
Here, I have compiled some of the ways in which the HeatMaps tools help you enrich the quality of your content. Gear yourself up with these points and leave a lasting impact on the readers.
Headline analysis
The headline of the content is the first thing that is noticed by the reader. Regardless of what you have written in the content, the title should be catchy enough to grab the attention of the visitor instantly. The heatMap tool can inform you about the most viewed portions of the contents. The use of emotional words 'free', 'quickfire', 'irresistible' and others in the headlines trigger the interest of the readers. The heatmap analysis can give you an insight of whether the topic is grabbing the attention of the visitors or not. Necessary alterations can be done accordingly.
Determine ideal content length
Neil Patel advocates longer posts, but this is not always the solution. It actually depends on your target audience. Sometimes, a short and concise article can make the impact that even a super long content can't. In order to determine the ideal length of the content, Scroll HeatMap needs to be done on multiple pages of the site. Check the bounce rate, time spent on the site, pages scrolled per visits and exit pages. There is a possibility that you started off quite well, but lost the touch after few hundred words. Or else the contents and the paragraphs may have become too lengthy for the visitor to continue reading. The scroll heatmap will help you determine what your visitors are exactly looking for. So that you can deliver with perfection every time.
Improve interlinks
Interlinking can do wonders when it comes SEO tactics. Wikipedia is one of the examples of the result that the links can give to your site. Linking the anchor text to other pages throughout the site is a strong factor to optimize your position on the Google SERP. HeatMap can help you implement the links correctly. For instance, if there are terminologies on your site that are not very clear, the reader may bounce. Providing proper internal linkings at those place can help you retain the reader. The heatmap tool highlights those areas where visitors lack interest and cause abandonment to the site. Optimizing those places with links can help you keep the interest of the visitor.
Optimize image placement
Image Source: backlinko.com
As per a statistical representation, the images boost the credibility of the content. It is the proven fact that most of the viral posts are image based. Scroll heatmap helps you find the exact places in the entire page where the readers started losing their interest. As per a result obtained after conducting this test it was found that there should be an image after every 200 words in the content.
Conclusion
No tool is enough to make your contents stand out and visually appealing. Even though heatmap tool is a handy means to get an insight of the visitor behavior, a proper analysis needs to be done in order to reap desired results.
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