Tips To Rejuvenate Your Ailing Website

There are millions of websites in this web world but only few are serving their purpose of optimizing conversion rates and customer traffic for their respective business organizations. Although, you may feel your website to be quite efficient and appealing but it is actually failing to influence your site visitors in any way. The culprits can be numerous for this scenario like lack of an attractive website design, ineffective navigation facility, unimpressive website content, shallow call- to- action statements, steep product prices and other such numerous factors. The main reason could be any of these but it is eventually taking a toll on your conversion rates and product sales. In order to reverse this trend, it is important to pay attention towards these crucial tips that can help in giving a new lease of life to your ailing website.

• You are having a non SEO friendly website- In this competitive world, it is important to pay adequate attention towards SEO friendliness of your website. It will ensure that your website is effectively indexed by various popular search engines like Google, Yahoo, Bing and such others. By increasing the online presence and visibility of your website, you can be successful in bringing customer traffic towards your business organization. Proper keyword researching and creation of a keyword specific content can play an important role in accomplishing this above task easily.

• You are trying to dig gold through a mediocre design- For making unprecedented growth among your business rivals, you need to have a compelling and engaging website design that can force your visitors to spend some time on your website. Being different and unique from the crowd is the ultimate key for a successful website design. You need to think out- of- the- box ideas, marketing strategies and a powerful call- to- action statements so as to convert your site visitors into your potential customers. Use of heat map tools like Crazy Egg, Mocking Fish, Lucky Orange and such others can contribute significantly for providing an appealing and conversion friendly design to your website.

• You are not paying attention towards your slow loading time- It is often seen that unnecessary waiting time in the loading of a website makes visitors frustrated and they often leave a particular website in the middle. The optimum loading time of a website is about 2-3 seconds. Don’t feel inclined towards heavy CSS elements, non optimized product images, unnecessary graphics and other such components that tends to make your website slower and non responsive in nature. Further, business organizations can use web testing and analytics tools like Optimizely, Mocking Fish, Click Tale, Crazy Egg and such others for improving the online presence, visibility and conversion rates of their e- commerce organization.

• You are not making efforts to engage with your customers- Proper engagement and interaction with your targeted customers is important for improving the conversion rates and product sales for your business organization. Encourage your customers to share their shopping experience through product reviews, feedbacks, testimonials, comments and other such mediums. Moreover, business organizations can take the help of various heat map based tools like Click Tale, Mocking Fish, Lucky Orange and such others so as to improve the user experience of their targeted customers.

So, it is time to take necessary steps for increasing the usability and conversion rates of your e- commerce organization. By making your website more user friendly and providing out- of- the- box shopping experience to your customers, you can easily emerge winner among your competitors.