One of the most challenging aspect of the numerous e- commerce organizations are increasing shopping cart abandonments that are affecting the conversion rates as well as the product sales. It is one of the most significant problem which is even faced by some of the various e- commerce giants like Amazon, eBay, Alibaba, Flipkart and such others. The situation is becoming worse day by day and is threatening the growth of business organizations engaged in this segment. It needs to be controlled sooner so as to limit the extent of damage. Targeted email campaigns can help a lot in this direction and can compel the customers to complete their pending shopping cart orders. Here are the tips that explain about how email campaigns can help in reducing your shopping cart abandonments.
- Start asking for email addresses from your customers at the start of your purchase cycle- While indulging with your customers for an online purchase, business organizations need to ask for the relevant information like email address, contact details at the start of the online shopping process. This will help in providing necessary details about your targeted customers to your e- commerce organization and will help in informing customers about their pending shopping cart orders. You can also take the help of various click heat map tools like Crazy Egg, Mocking Fish, Lucky Orange and such others so as to understand the mindset and feedback of your customers on checkout forms. By understanding their opinions, business organizations can remove unnecessary fields from their checkout forms so as to make online shopping much easier.
- Get involved in sending a series of reminder emails to your abandoned customers- It is important to inform your customers who have left their shopping cart orders in the middle about their pending orders through an appropriate and engaging email. Also, if appropriate response is not shown by the customer, you need to send him/her a series of other reminder emails to compel customers to complete their pending shopping orders. But, remember no to go overboard with this and fill the inbox of your customers with repeated emails about their pending orders as it can irritate them and can make them alienated towards your e- commerce store.
- Plan an appropriate time interval for your reminder emails- In order to make maximum impact with your reminder emails, you need to send them at the appropriate time interval so as to influence your customers. It is expected that an effective email reporting system should send a reminder email within 60 minutes after the customers have abandoned their shopping carts on your e- commerce site. Inform them as early as possible about their pending orders so that they can easily complete their pending orders. Reminder email system should facilitate an easy email delivery system with just a simple click of the sender. Further, business organizations can take the help of various heat map based tools like Crazy Egg, Mocking Fish, Mouse Flow and such others to track the activity and appropriate time interval of their targeted customers so as to analyze the best time when the customers are free to check the inbox of their email accounts.
- Make a thorough analysis of your reminder emails and take necessary actions accordingly- If you want more and more customers to complete their pending orders, you need to timely check and analyze whether your reminder emails are doing any good to your business organization in completing the abandoned orders of your customers. If you feel that your reminder emails are not showing expected results, you need to take necessary actions regarding your emails so as to make them more appealing and interesting to your targeted customers so as to encourage them to complete their pending shopping orders.
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