Heatmaps are a fabulous way to understand visitors behavior on your landing pages. They provide effective metrics in examining how visitors are interacting with your site. The data provided can help in optimizing the functional areas of your site and at the same time increase web conversions.
Using data from Heatmap analytics can allow you to-
Here are few ways which can be used to understand your landing page performance using Heatmaps.
STUDYING HEATMAP
Planning the way to come out of a difficult situation-
Design a landing page that ensures your audience is taking the action you want them to take. For example, your website’s goal is to achieve “signups” and “downloads”, make sure your users are actually doing so and not checking “blogs” and other related “service” on your site. The heatmap shows you exactly where visitors are looking. If there are any such distracting elements on your site, you either need to remove or hide it.
WHAT ARE YOUR VISITORS LOOKING FOR
Adding a heatmap to your site will guide you about your visitor’s findings. You will understand what information users are looking for. Heatmaps provide richer insight on both mouse movement and click activity across the page. Different colors in red, blue and green are shown for different levels of activity on a page.
Heatmaps are important ways to help analyze the right data for understanding user behavior and how it can be used for a well defined conversion optimization strategy.
Using data from Heatmap analytics can allow you to-
- View where visitors are focusing on while interacting with your landing page
- View where users are clicking
- Track clicks and conversions
- Determine where ads and links should be placed for maximum conversion
- View density of user clicks
Here are few ways which can be used to understand your landing page performance using Heatmaps.
STUDYING HEATMAP
Planning the way to come out of a difficult situation-
Design a landing page that ensures your audience is taking the action you want them to take. For example, your website’s goal is to achieve “signups” and “downloads”, make sure your users are actually doing so and not checking “blogs” and other related “service” on your site. The heatmap shows you exactly where visitors are looking. If there are any such distracting elements on your site, you either need to remove or hide it.
WHAT ARE YOUR VISITORS LOOKING FOR
Adding a heatmap to your site will guide you about your visitor’s findings. You will understand what information users are looking for. Heatmaps provide richer insight on both mouse movement and click activity across the page. Different colors in red, blue and green are shown for different levels of activity on a page.
Heatmaps are important ways to help analyze the right data for understanding user behavior and how it can be used for a well defined conversion optimization strategy.
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