How Your Color Choices Impact Buying Habits

It is a universal truth that colors have always been the key element for making anything attractive. When it comes to design a website, Colors are chosen according to the brand identity and content relevancy. Color combination plays an important role not only in images but also in text content. Besides giving a visual appeal to your website, colors can also have a powerful influence on your conversion rate. If you want to improve the overall usability of your website in terms of ranking, conversions and design layout, all you need to do is test your website. 

Color and Your Brand

Color psychology indicates that they are more related to emotions. Red, Yellow, Orange and Blue are all bright colors and carry the ability to attract audience at a glance. They are bold and attention grabbing therefore can be used while designing a logo for your website or while designing pop-ups or CTA button.

Color Psychology

Colors constitute numerous psychological connotations. For example, Red color means love, danger and energy whereas violet represents royalty, brains and loyalty. So, before designing any image or headline color text, you need to understand the color psychology for encouraging user engagement and increasing conversions.  

A clear understanding on color psychology will let you choose the best color for your website. All you need to do is-

• Determine the purpose of web design 

• Choose relevant colors as per the brand and taste of your targeted visitors 

Test your colors

Conduct A/B Tests to determine the best color choice for links, headings, text, banners, and other components of your website to see which colors get the most reaction from visitors. A/B Tests allow you to compare two web pages at once so you can get a better sense of what visitors are looking for. So, keep testing your website through A/B Testing and choose colors that will truly benefit your conversion rate.