Click HeatMaps- How They Can Help Understand Your Visitors

A click heat map is a visual representation of your website that shows the areas where users clicked the most. It helps you identify the portions of your website that gains maximum user attention (also known as hotter areas- represented with red) and those that gets least or minimum attention (also known as colder areas- represented in blue or green). After going through heat map testing on your website for a decent amount of time, you will be able to get a fair idea of which areas in your website are most popular for gaining maximum clicks. Heat Map data or Heat Map analytics allows you to modify your website by tracking changes accordingly so as to attract visitors attention and increase conversions further. 

How To Optimize Website Usability With Click HeatMaps-

The good part about click heat maps is that it allows you to see the areas of web page that gets maximum visits or scroll and at the same time you can also view those areas which are less noticable or get rare attention.

Click Heatmaps can be used to-

1.        Determine exactly how a visitor interacts with your web page

2.        To pin point the most hot sections on your web page

3.        To view those web portions which do not get attention

4.        Understanding user flow or behavior

5.        Implement that knowledge to cater your viewers

What Next?

Try implementing these steps after analyzing your website with Click Heatmaps-

1)        Make sure to eliminate those sections of your website that visitors do not pay attention to. These elements might be distracting or annoying your users so consider replacing them or use it in a way that it catches visitor’s attention.

2)        Pin point the areas which users are clicking on most. These are the most important parts of your website which you need to work on more in terms of polishing it with rich content and functional design.

3)   Look for clicks that don’t lead anywhere- If your website has maximum number of clicks on areas that are not links, it might be confusing for your visitors. Try to make those areas linked or remove them altogether. 

Its time for a change!!

HeatMap analytics lets you get a clear overview on some of the important areas that are asking for improvement. All you can do further is keep these points in mind while designing your website-

I.         Have a design that gives an appeal along with functionality. By balancing these two elements altogether you will be able to engage your visitors. Keep on focusing on those areas that attracts maximum user attention and highlight it with an attractive design.

II.      Keep all attention grabbing elements “above the fold”- Above the fold is important to you because you need to get your website set up so that you can attract the attention of visitors. Placing key elements on your site “above the fold” will dramatically increase the stickiness of website. This is especially true if your intention is to make money online.

ReTest-

Retest your website after making improvements. Check to see whether changes implemented were able to enhance user experience or not. Testing is a continuous process and with click heat map analysis you will get the information you need to start testing. And that testing is further going to improve the usability of your website.

Perfection is not possible in any case but still we can try to make our websites better and functional than before by utilizing heat map data.