5 Ways of Making your Blog Visually Attractive

The blogs are aimed in order to catch the attention of the readers. The main idea behind delivering the content to the readers is to make them aware about the idea or the product that the writer wants to deliver. If we take a look at the concern of present audience than it has become equally important to present the content along with the product for complete customer satisfaction. The user demands for a written form in order to get a better insight of the products. It is a time saving approach as the content presented gives an idea if the customer wishes to involve them or not.

To make sure that the blog is convincing and grabs the visitors with the same intention as it was meant to be is quite challenging. The writer must be careful about implementing proper content along with some eye catching features. Writing the contents in the blog and mentioning the product is not the sole criteria which decides whether the reader find the blog attractive and wish to go further after having a visual look. There are various other factors which must be covered in order to satisfy the readers with what they desire.

Though there are many small and minute details that needs to be covered in order to make a blog appealing. We will throw light on some of those factors that can enhance the readability of your blogs. Read on to know.

1. Stick to the point

One of the common mistake that the bloggers make while writing a post is getting distracted from the topic. If the blog post features Technology than the writer must make sure that they rotate around this word and in no sense should talk about anything else. The reader is looking at the blog only because he is concerned with technology. In any case if he finds that the topic has gone rogue and is no longer concerned about the main topic than the reader will stop reading the blog and will move out. This result in the in the failure of the writer to keep the reader retained in the blog. Secondly, the use of non-relevant words also results in the lost ranking of the post when the users are making search for the related keywords.

2. Break the paragraphs

The readers are not likely to engage themselves with any content that is a paragraph long. Thus, the writer must make sure that they break the paragraph into smaller parts so that the reader can get a brief idea about what the blogger is talking about. Also a point that must be kept in mind, after a short period of time, the reader just gets too tired to read the entire blog and restrict them on reading the main headlines. Thus, every paragraph must consist of a keyword that provides the user with the central idea of the blog and related contents. Be concise in your writing. Figure out what you want to say, then say it in as few words as you can. Applying A/B testing can help you optimize your blogs.

3. Use images and videos

It is an established fact that graphics attract the customer’s attention to a very large extent. It is not just essential for finding the right image for the eCommerce sites, but for the content marketing as well. The flow of information using the words is decreased at a fast rate while making use of the images helps them to retain the same information for a longer period of time. The blogs should be well covered with clear and high quality pictures s that the reader could get better idea and develop a better understanding regarding the content. Meanwhile, adding videos to the blogs adds to the attractive part. It not only improves the understanding but also enhances the reader’s experience. People have shorter attention spans these days. Videos are less of a time commitment than reading through blocky text.

4. Use well researched content

The blog must be written after a well research. The understanding of the customers can only be achieved once the blogger covers every aspect of the topic written. In general the writer must try to put 90% of their efforts in researching the topic while 10% of the time must be invested in writing it down. Readers always look out for researched and quality content and once they are delivered with such blog they are more likely to provide you with better readership. The content included in the web blog must be of better quality, a blog must not be written for the sale of posting. It must be written in a manner such that the users find it engaging and it is able to generate a lead among the readers. The main purpose of the blog should be delivering information in an organized manner.

5. Keep the readers intact

The complete information that the writer wants to deliver to the readers can be done only when they are sure that customers will give complete attention. In order to track the behavior of the customers and the bloggers can make use of the mouse movement heat map tools. These tools provide the better information about the engagement of the customers based upon their mouse movements. After gaining such a crucial information the bloggers an access those areas where the engagement of the readers is most inn the blog. This will help them in deciding the suitable locations to make use of the different elements of the blogs. This helps in improving the click rate of the customers in the blog and helps in figuring out the places where the blog is lagging to gather the required customer attention.

Over to You

The idea of making a blog visually attractive completely will require to work on many more aspects. These are some of the points which can be kept in mind by the bloggers to deliver a quality post for the readers. The writers can also make use of various other tools to make sure that the blog is well maintained and is performing to the standards.

7 Things that may Help you in Conversion Optimization

The increasing competition has led the website owners to give a kind concern to the conversions. Most of the websites get a decent traffic but the problem arises when it comes to conversion rates. The website do receive traffic but merely 2-3% is the conversion ratio. This denotes that there is a severe need of importing some better techniques which can help you figure out the problem and at the same time, website may produce better conversions. This is the ultimate requirement of any website owner.

One of the effective way for conversion optimization would be the analysis of the website as per the previous track history of the visitors. The website is liable to receive a number of visitors and the activity of all those visitors can be locked. Since, the website owners want to improve their performance, hence one of the best option would be to study the visitors browse pattern. To this cause the website owners can always use various option available. There are the tool which enables the website owner to track the search pattern of the visitors and their activities on the website using the data of their clicks, scrolls and searches.

They can be used to optimize the conversions on the website by working on the fields where the visitors shows least concern and highlighting the areas which attracts the visitors the most. The study undergone by taking the user’s record is more solid and can effectively show the pitfalls of the website. Thus, the website can be made to overcome those weak areas and added with new features to come out with better results.

Let us discuss some of the means by which the conversion of a website can be optimized.

Website Heat map tool

The Website heat map tool are a very descriptive way to analyze the performance of your website. The admin can take a clear look on the recent track records and browsing pattern of the visitors. It helps the website owner to determine the weak and strong areas of the website. Suppose the attention received by a particular CTA is not enough then the heat map tool may help the admin in realizing that there is some problem related with it and it can be rectified. So, likewise a variety of different features can be improved.

A/B testing

What could be a better option to live test your contents before the visitors and decide on the basis of results what to adopt. The A/B testing involves the same. The website selects a group of people and presents them with the different variant of the same feature. Then the response of the visitors is recorded and on that basis the features or contents are included in in the website. It helps the website to get optimized conversions as the included features consists of user approved contents.  

Mobile Optimization

The increased reachability of mobile phones has made the website owners to launch a mobile operated app of the website. As of recent data, there are about 4 billion mobile users. Thus, the need for having a fully mobile operative platform is required. The website may bring about some improved conversions if they start to deliver through mobiles. Most of the people already prefer to use mobile over websites to make a purchase and in this case mobile phones are more likely to generate better conversions than websites. They are easy to access, portable and provides all features that a website does.

Personalization

The standout time for any website right now is nearly impossible. Due to the increase in competition and a large number of available option, the website needs to make their own way. The customer needs something different, thus the answer is personalization of the website. The content on the website needs to be dynamic and the website must be ready to deliver the best within the given periods. People will prefer to opt your website over others, if they find the content suitable. Hence, an approach where presentation is given equal priority to selling will help to get better conversions.  

Strategic Marketing

Marketing is one of the important aspect of generating better conversions. With increasing competition and a lot of availability to promote the business, the website needs to be strategically promoted. The website may be marketed using various social media platforms such as Facebook which has a large user base and will help the owner to successfully promote the contents and products on the website. The chances of getting better conversions are likely to grow to a very large extent. This is the main reason the website owners have shifted to social media for marketing purpose.

Website performance

The website performance is one of the deciding criteria in determining the effective number of conversions. According to a survey, “1 out of every 3 customers quits the website if the response is delayed by 3 seconds”. Thus, it becomes incredibly important for the website admin to keep the website performance updated. It will help in generating immediate responses to the visitors and the visitors don’t need to waste their time and efforts in order to make a purchase. Thus, helping the website owner to improve the conversions rates.

Informative

The visitors will be more convinced to buy a product from the website if they are provided with a friendly and helping approach. Apparently, the visitors may generate a feeling of emotional attachment and would agree to make a purchase. Thus, one of the key feature to improve conversion rate is by providing better information about the products and a better assistance in making a purchase.

Over to You

The conversion optimization has been the need of every website since the very beginning. In order to achieve the desired traffic various efforts need to be made. It includes improving the services for the visitors and at the same time improving the quality of the website. Website heat map tools are a better way to achieve better conversion optimization.

An Ultimate Guide to Landing Page Optimization

One of the immediate result of a better landing page is the significant amount of conversions. The landing pages play a vital role in determining the rate of conversions. If we take certain figures to calculate the conversion rate for the website than we can easy determine the success rate of the website. 

Suppose, a website is visited by 1000 people and out of those thousand, 250 signed up to attend a particular objective set up by the admin then the conversion rate would be 250/1000 = 25%. It is a simple calculation.

The success of any website depends on its conversion rate. The conversion rate may not specifically give the extent to which the website is able to convince people but it presents a thick layout of the god performance. Thus, a majority of the dependence of the conversion rate depends widely upon the landing age.

As, it is the basic step involved in exploring the web site by the visitors. It must be maintained in such a way that the visitors are able to connect them properly with the website contents. Most of the time, the admin if the website may not like to include any unnecessary or irrelevant details to their landing page such that the visitors feels discomfort in going beyond the page.

Thus, in order to be sure about the website performance and make a proper series of steps to be followed by the visitors in order to gain better conversions, the optimization of the landing page is must. They must be checked and customized in every possible way to meet the requirements of the visitors. The admin may need to use various methods to do so. The process of optimization may consume some time but it ensures a better website visibility.

One of the better way to optimize the landing page would be through Heatmap Tool. The heat map tools proves to be an effective mode of optimizing the landing page. The detailed and advanced results shown by them, helps the website admin to get a clear view of the page performance. The admin can easily understand the weak and strong areas in the web page, which may be the result of poor performance of the website or in other way the strong areas which are highly appreciated by the visitors. Thus, an advance approach to optimize the landing page.

Let us discuss some of the important features of the Heat map tool, which can help in optimizing the landing page.

What is Heat Map tool?

Heat map tool is an online tool, which enables the website admin to keep thee track of the various activities done on the website by the visitors. The Heat map tool produce vivid results based upon the engagement of the visitors. Supposedly, if a website was accessed by thousand number of visitors and each of them has interacted differently with different contents then the admin can get to know about it. The Heat map tool produces result based on the clicks, Scrolls and Insight of the website. The visitors may like a particular feature of the website, therefore they are more likely to engage with them.

By the use of Heat map tool, the admin gets a detailed result about the content interaction of the visitors. The different colors indicated by the Heat map tool provide different information about the website. If the interaction is too low than a particular color would be highlighted. In the same manner if the interaction is too large the color would be different. A better insight of the website performance can be tracked using the Heat map tool. 

What are its advantages?

The basic need of every website admin is to get better results through the better optimization of the landing page. Thus, the Heat map tool can help in achieving the target to a very large extent. The Heat map tool proves to be an effective way in order to know the weak and the strong areas of the website. It is always a difficult task for the website admin to know the utility of a particular content on the website, until otherwise stated by the visitors. Thus, by the use of Heat map tool, it becomes quite easy for the admin to know about the pitfalls in the web page.

The visitor interaction with any content on website can be tracked and at the same time optimized by the admin after they feel like a need for it. Most of the time, visitors have a common sense for analyzing the website, which includes better interaction, attractive themes and a better layout. Thus, they tend to follow a particular pattern in accessing the website. The Heat map tool allows the admin to know all the manner in which the visitors are browsing the website. Thus, the elements which contribute least to the advancement in the conversion rate may be eliminated or any other content which are enhancing visitor’s interaction can be further made more interactive.

How can it help in optimizing the landing page?

The landing page is the first step of the visitor in exploring the website. Thus, providing better and attractive contents on the landing age enables the admin to get maximum conversions. Not every landing made is designed in such a way to receive heavy response from the visitors. Most of the time optimization is required in order to reach out to visitors and make effective conversions. In order to get better response better approach needs to be made.

The Heat map tool provide necessary information in a very descriptive manner to the admin relating to the engagement of the visitors with the various contents on the website. The results obtained from using the Heat map tool, either be the Click based heat map tool or Scroll based Heat map tool, a better insight of the website performance can be known by the admin and the useful optimization can be made depending upon those results. The loading page can be made more interactive and better in terms of experience for the visitors and to obtain more and better conversions. 

Why does it finds its suitability in website optimization?

The website admin are always in the lookout for better opportunities in order to grow the website and get better conversions. It is a very long process which includes the study of visitor’s behavior in engaging with the different website contents. Thus, a strong approach is needed which can serve the purpose. The Heat map tool proves its worth by providing the detailed and advanced result suitable for optimization of the website. They help the admin in getting a better understanding of the website’s poor performance or good response generated. Moreover, the ultimate goal is to provide better experience to the visitors.

The Heat map tool provides the reliable options with advanced details to the website admin such that necessary changes can be made and the landing page may be optimize to make it more engaging in terms of better contents and services. The conversions may or may not depend on the content of the landing page but pathway to a better interaction with the customers surely lies within the landing page. Thus, all the necessary changes can be made once the results from the Heat map tools are available.

What are the various reason for its large popularity?

The large popularity of the Heat map tool is due to the detailed result and the effective analysis that are produced by running the tool. The various features provided by different Heat map tools may be listed as-:

Click Heatmap tool- This tool enable the admin to read the click pattern of the visitors. The pattern of the clicks followed by the visitors in the website can be analyzed by using this tool.

Scroll Heatmap tool- This tool enable the admin to understand the scroll behavior of the visitors. The visitors may like to stay in the articular section of the web page. Thus, the admin can incorporate some of the better feature in the unexplored section of the web site.

List Heatmap tool- It enables the admin to get a better insight about the total number of clicks on different elements of the website. Thus, a brief knowledge of visitor’s engagement on the contents.

Insight Heatmap tool- This tool enables the admin to know about the insight knowledge about the visitor. Such information as the device used, browser used, time of clicking and the window size. It helps the admin to provide a better usability environment depending upon customer’s preferences.

Envelope Heatmap tool-  This Heat map tool informs the admin about the click activity of the visitors on the website. The different number of clicks made on ads, videos, text links and headers. Thus, the inclusion of any such elements may be considered.

Conclusion

The optimization of the landing age is an important criteria in deciding the rate of conversion of the website. Thus, all the necessary steps must be made by the admin to get a better and positive response from the seller. The Heat ma tools provide a better and clear insight to make this possible

How does Heatmap Tool Improve the Quality of your Content?

The very first step to keep the visitors engaged in your content is to keep a track of their movement on the site. Keeping a check on this aspect provides an insight of the intentions and area of interest of the reader. A user-friendly website design and a well-written blog are not enough to optimize the content performance. You need to find out the exact requirement of the readers. The Heatmap tools allow you to monitor which content your visitors reads the most and which they just skip over. Applying the heatmap appropriately and analyzing the test result wisely can help you improve the quality of your blog post.

Here, I have compiled some of the ways in which the HeatMaps tools help you enrich the quality of your content. Gear yourself up with these points and leave a lasting impact on the readers.

Headline analysis

The headline of the content is the first thing that is noticed by the reader. Regardless of what you have written in the content, the title should be catchy enough to grab the attention of the visitor instantly. The heatMap tool can inform you about the most viewed portions of the contents. The use of emotional words 'free', 'quickfire', 'irresistible' and others in the headlines trigger the interest of the readers. The heatmap analysis can give you an insight of whether the topic is grabbing the attention of the visitors or not. Necessary alterations can be done accordingly.

Determine ideal content length

Neil Patel advocates longer posts, but this is not always the solution. It actually depends on your target audience. Sometimes, a short and concise article can make the impact that even a super long content can't. In order to determine the ideal length of the content, Scroll HeatMap needs to be done on multiple pages of the site. Check the bounce rate, time spent on the site, pages scrolled per visits and exit pages. There is a possibility that you started off quite well, but lost the touch after few hundred words. Or else the contents and the paragraphs may have become too lengthy for the visitor to continue reading. The scroll heatmap will help you determine what your visitors are exactly looking for. So that you can deliver with perfection every time. 

Improve interlinks

Interlinking can do wonders when it comes SEO tactics. Wikipedia is one of the examples of the result that the links can give to your site. Linking the anchor text to other pages throughout the site is a strong factor to optimize your position on the Google SERP. HeatMap can help you implement the links correctly. For instance, if there are terminologies on your site that are not very clear, the reader may bounce. Providing proper internal linkings at those place can help you retain the reader. The heatmap tool highlights those areas where visitors lack interest and cause abandonment to the site. Optimizing those places with links can help you keep the interest of the visitor.

Optimize image placement

Image Source: backlinko.com

As per a statistical representation, the images boost the credibility of the content. It is the proven fact that most of the viral posts are image based. Scroll heatmap helps you find the exact places in the entire page where the readers started losing their interest. As per a result obtained after conducting this test it was found that there should be an image after every 200 words in the content.

Conclusion

No tool is enough to make your contents stand out and visually appealing. Even though heatmap tool is a handy means to get an insight of the visitor behavior, a proper analysis needs to be done in order to reap desired results. 

How does Click Heatmap Improve the Performance of Call-to-action?

As the target audience of online shopping is getting more knowledgeable and aware, not every Call-to-action trigger can get you the desired results. There are a lot of in-depth research required to increase the conversions. You need to develop a sense of urgency and educate the customer in order to compel them to take the right action. 

Click Heatmap is one such tool that can help you analyze and ultimately optimize the results of CTA. It helps determine which portion of the website is getting maximum attention of the visitors. It tracks the mouse clicks of the user. The final result can give you an overview of the portion of the website that attracted maximum attention of the visitor. 

With the Click Heatmap, you can even monitor as well as optimize the result and effect of the CTA button. Here are some of the ways in which the tool comes handy in this aspect.

Check the placement of the button

The click Heatmap tool provides you an image that shows exactly where the visitors clicked on your website. The right analysis of the heatmap can help you figure out the reason why your CTA is improving the performance of your site. The insight of visitor's behavior can help you place the call to action buttons exactly at the place where the customers expect it to be. Sometimes, the buttons are placed at the locations that fail to grab the attention of the visitor. So basically, you need to take a closer look at the colors of the heatmap and organize the content of the site accordingly. Find the best put for the CTA button and you'll reap results. 

Remove the distractions

There is a possibility that too many steps before the reaching the checkout page leads to an increased bounce rate. The heatmap will provide you a means to figure out the cause that is refraining the customer to go further with the checkout process. Remove the elements that are acting as a distraction from the site. It is recommended to remove the contents around the CTA trigger that makes them more compelling. It is a thumb rule that the lesser you get to closing the deal, the fewer things you should have on your screen. 

Having said this, you need to make sure to add the necessary information that your customer is looking for on the site. You shouldn’t have ANYTHING on the page that doesn’t directly contribute to conversion. The customers won't click unless they have enough information about the same.

Understand how visitors react to the content

Just putting in the information is not enough. Some of the visitors may read the product description and review and go ahead for placing the order. While others may not get intrigued by the contents and may exit after viewing the image of the product. To sense the reaction of the visitor, you can use the mouse-tracking map. The cursor stops and mouse hovering can give you an overview of the interest of the visitor. Make the adjustments and alterations accordingly. 

Make use of the “dead ends” 

Take a closer look at the behavior of the visitor, especially when they get to the end of the content. In case, they are not clicking through to another page of the website, then, there is a 'dead-end'. You can use this dead end by placing the relevant call-to-action at these places. This will increase the user engagement as well as the effectiveness of the content. For instance, 'Related Posts', 'Subscribe Now', ‘Invite Friends’ and other such CTA can give you an opportunity to further connect with the users.

Conclusion

As per a study, a web user spends 80% of their time looking at the above page fold. The CTA at the top of the page above the fold shows significant performance. Not just this, user tend to look at the information on the left side of the web page more than that of the right side. Thus, the CTA trigger at the left side is expected to attract more clicks. 

Get a hands on the Click Heatmap tool of Mockingfish and increase the conversions of your website.

6 Reasons To Use Heatmap Tool In Your Content Marketing Strategy

The entire face of marketing and sales is changing. Earlier the idea was to make the product and then compel the end-users to use it. However, the scenario has changed and the market is consumer-driven now. At the same time, even Google is changing its algorithm. The online marketing is now changing its face and has now become content marketing. Keeping these two aspects in the mind, it's essential to have an effective content marketing strategy. Not just this, the entire strategy should be planned keeping in mind the consumer behavior. Heatmap tool is one of a handy way to get an insight of the behavior of the website visitors. 

For all the content marketers who have still not used this analysis for optimizing their site, the blog has compiled some of the reasons that make it inevitable for them. Have a look and find your reasons.

Reason 1

The general heatmap analysis pattern showcases a F-shaped reading pattern. That implies the first two lines are crucial and the sub-heading and bullet points make it easier for the readers to scan the entire post.

The viewers, in general, prefer to skim read when it comes to reading online. Whether it is the promotional emails or the blogs of your site, most of the readers would avoid reading the entire paragraph if they can get the required information from a single line. The heatmap analysis can give you an idea of the areas of the content that is grabbing the attention of the audience. See if the readers are just paying attention to the sub-headings or are they reading the content as well. The headings should be decided accordingly. It should be catchy enough to catch the eye of the reader, but should not explain everything that is being said in the point. The key points should be noticeable from a brief scan of the content.

Reason 2

　　

The eye-tracking heatmap keeps a track of the eye-movement of the reader. This will show you exactly where the audience is looking at in the webpage. However, this is an expensive tool and may hit hard in your pockets. The click heatmap is an affordable alternative for the same. It reads the visitor's clicking behavior and allows you to analyze the area of interest of the readers. Whether it's the 'images', 'gifs' or the 'CTA buttons'. The click patterns tell you how visitors get engaged with your website. You can structure the contents accordingly. Place interesting images where the clicks are less to engage the readers. Add CTA triggers where the clicks are highest. 

Reason 3

The blog posts and the web page contents are an essential part of the content marketing plan. The post should have valuable content. Other than this, the length of the post is another important factor. Writing a content having an average of 1000 to 2000 word count is advisable. Moreover, it is a proven fact that the post with a word count of 2250-2500 attracted more traffic. 

Image Source: https://blog.hubspot.com/

However, this may not mean that all the readers are interested in reading the entire content. Hence, the scroll heatmap analysis is important. It will let you decide the exact length of the article that can keep the reader engaged. You can place the CTAs and the links accordingly in the content.

Reason 4

Interlinking the anchor to the other pages of the same website is essential to optimize the position of the site on the search engines. However, finding the right area to place the backlinks is the key. The click heatmap tends to come handy in this aspect as well. Find out the place that is grabbing more attention. Moreover, there can be places in the content that are not getting any attention. Analyze the result and make the placements carefully. Implementing the links appropriately can enhance the position of the site even more. 

Reason 5

Tracking the eye-movement along with mouse hovering and clicks can give you interesting insights the human tendencies. Getting an idea of how consumers behave is a handy way to optimize the web pages, banners and the contents. The visitors don’t have all the day for you. So, the contents will be judged and in the first look and you need to leave a lasting impression in the first go. The heatmaps can tell you exactly what people avoid and you have a chance to re-position it. This reduces the risk of banner blindness.

Reason 6

As mentioned in the above points, the placement is the key. Whether it comes to placing the banner, the backlinks or the call to action buttons. The heatmap tool is provides a List Report that gives you an accurate information enabling you to gain a comparative study of click numbers that each element gets. This would even help you find the dead ends of the content. Use negative keywords at the dead-ends to either convert it into a lead or engage the reader further. Place the CTAs at the places where the visitors are engaging the most. Analyze the text of the button and see if it's working for you. Or else you can change it and try a new one.

Wrap it up

Heatmaps may be a miracle if used efficiently. There is no rocket science involved, it is just concerned with following the behavior of the visitors. Find out the reasons that are killing your conversions and improvise the content marketing strategy accordingly. 

How Can You Improve Your Conversion Rate By Small Tweaks?

Most of the marketers think of Conversion optimization as a very complex process, you need to be rocket scientist perhaps. However, even the biggest enterprise level business owners admit that "Small tweaks on their website have generated more conversions on the whole". They don't have to go for complex optimizations every now a then.   

Yes, smallest changes that impact on a very particular area of your website and yet show bigger effects on the conversion front. In this article I shall discuss some small tweaks like asking fewer details, changing CTA color or placement etc in a form that can help you improve the conversion rate of your website. So here it is.   

Write Persuasive Sale Copies 

It's a great place to start. The content you write on your sales copy helps in SEO as well as CRO of your page. To keep up with the changing needs, tweak your sales copy regularly. Make several copies of it each having a different modification and A/B test them against each other to know which engages better. For the first test, keep the original page as "Original" and choose any new copy as the variation. 

In case if variation wins, make it original in the next test and add another copy as variation and so on. This would keep your content always fresh.  For placing the CTA on a landing page or sale page, it's ideal to keep the CTA on the top and aligned with the headline. Many websites have used this place to improve their conversion rate to a great extent.

 

 

Your headline need not tell a story. All it has to do is to catch the attention of the user. A page with a catchy headline and a CTA aligned to it drive better conversion than a lone CTA placement. Learn "How To A/B Test The Product Pages”  

Make a Strategic Placement

Moving the elements around the page can have a crucial impact. Sometimes, it might hurt the conversion, sometimes boost it, and many times it might also affect the conversion of other elements. 

So, a strategic placement of the elements is always a required aspect when you are moving things around on the page. Let a heatmap tool identify the best placement options on the page. 

For example, here on this page, the upper three slots are performing quite well and getting the attention. However, the three slots down the page are not engaging as they should. By doing this optimization you can ensure that none of your slots on the page remains unoptimized. Moreover, it will also give the other performing elements a better place on the page. 

Image source: Baymard.com

It means that the perfect spot is just at the upper three slots. In this case, the wisest thing to do would be to replace the slot with something that gets attention. Read what heatmaps have to say about your CTA placement.   

Use the Right Color for Right Element

Ux designers have invested a lot of time in discussing the topic of color selection. Choosing the right color in CRO is more of a science than Art. Colors that stand out, colors that catch attention, colors that match with your website design.  

Conducting an A/B test is the best option to identify the best color option for your CTA. A small change that can either make or break the CRO of your CTA. Make several copies of your page with different CTA color schemes. For a start, test one of them against the original to know which one is better. Then, later test them all on by one against the current winner of the test.

 

In this way, you will finally have a color selection that works best for your website.

Page title/Headline 

Headlines are one of the most visible elements on a page. They get visible right from the SERPs to the website's landing page. There are many conceptions for writing the headline. Experts say: -

• Keep it short
• Use your main keyword in first few words of the headline itself
• It should be catchy
• One should be able to guess what's on the page by looking at it.  

While writing an optimized headline you have two good options here: 

• Write simple headline with keywords included 
• Write a keyword rich headline with additional info  

Something like this:  

PrestaShop Favorite 2016 – One-Page Checkout Module 

VS 

One Page Checkout- PrestaShop Addons  

We tested the same for knowband. We assumed that a keyword rich headline with additional info would have a better click through. 

 

However, the results were different from what we thought. Surprisingly, the simple headline without any traditional info received a hiked click through of 20%. Also, it improved the conversion rate on the winner page.  

Perhaps, users were not interested in something that was best in 2016. A more general headline interested them more. So, test your own and check what works best for you.

  

Over to You 

Such little tweaks can make a great difference in your Conversion rates. Never stop testing these small yet crucial elements. Furthermore, keep your approach realistic and practical. Make the assumptions that actually have the chances for better conversion. You cannot just simply, make your CTA color Orange because it works for a particular website. Make these tweaks based on an analysis of your own website, not by looking at some other website. Use this Free A/B testing tool and see the difference that a change backed by A/B testing can have on your conversions. 

3 Mistakes Only The Newbie Marketers Make

Let's be honest! Marketing mistakes are not just any regular mistake that you make in your day to day life. There are serious consequences, you might have a chance to rectify it but only if you know what mistake you are making.

A single mistake gives multiple chances to the opposite side to stun your business and steal your customers. And here, we are talking about three deadly mistakes that you might have been making without even knowing.

Mistake #1: Mistake in picking out the right target audience, and choosing the wider base instead

 

 “Every customer is not your target customer”

We like taking shortcuts. This comes so true while defining the target base. As a rookie marketer, you might choose to skip a headache for defining a narrower and focused target base. Instead, it seems too convenient to grab a whole group and start targeting the group at once.

Well! That’s quite easy to define a broad target base when you have to select a group and start bombarding same marketing email to everyone in the group.

That’s foolish

Because there is no such thing as "One -size-fits-all” in marketing. Marketing in today’s context is finding out the actual target audience who have the strong chances to react to your offers. And this can only be done by further refinement of the target population and adopting a granular approach.

A silly question

Who do you think the tracking bags are designed for?

For trackers and adventure trippers.

The reason being, they have to walk a long way, usually stay in wild for days. They need something that can carry everything they need in a single bag and can be carried easily on the back. 

You cannot take a roller bag to your tracking trip. However, if you are a Flight attendant, roller bags are for you sure.

That's what that happen when you target an unrefined audience and market the same thing to everyone. The target population contains both the users- Tracking bags and roller bags, but your marketing strategy would be focused on none of them.

You produce only track bags. So would obviously fire a blind shot of same emails to everyone in the group. And your mail would do no good to those who seek the roller bags.

Thought: Define and refine your target population and fire your best shot to the more likely to get converted audience. You cannot target roller bag users with the same strategy adopted for track bag users.

Mistake #2: Biased designs driven by company perspective, not users’

 

 

This mistake somehow relates to the first mistake explained above. Imagine yourself sitting in a room full of people and the only thing you get to hear is the false predictions about the target audience, but still, they seem so sure.

As a result, the final marketing design would look something as biased with similar opinions, personal choices, and influenced by the business goals only.

Hence, when you think "users" and "customers", you have to look through the eyes of the customers only. A view from the company's perspective would always be biased.

So, if you want to create something that converts:

• Know your customers’ requirements and problems that your business can    solve.
• Work with someone who knows how to communicate your business as a solution to the problems, and helps you achieve the marketing goal.
• Do a comprehensive research on your website about how users are interacting with it and what they are looking for. Heatmapping would come hand here.
• A/B test your strategies to get a deeper insight of whether your strategy would work or not.

Thought: Design for your users, not business alone. Know what your users need and present the solution in a best possible way focused on solving their issue, not merely selling your product.

Mistake #3: Giving a pool of useless choices with a lot of irrelevant actions

 

 

How many things can you do at once without getting tired? Not so many I guess!

That’s the same way your users feel when they land on your site and see so many things to interact and read.

When we already know that users' attention span has dramatically shrunken over the time, providing so many choices and interactions would just distract them from the actual conversion you seek. It would just worsen the situation and keep you deprived of leveraging that minute attention span too.

You would not want your visitors to come, scroll through the pages, click here and there and do nothing that actually drives the conversion. In the worst case, they would just play around and leave the site.

When there are so many options and choices, it fades the major focus and hardly succeeds in getting even the few micro conversions, instead it leaves the macro conversions out of focus. This is the deadliest mistake you might make as a rookie marketer and trust me, it is definitely a major conversion killer too.

Thought: Know your most important business requirements and ask only for relevant action that drives the users in the conversion funnel. Use appropriate design to showcase your major conversion goals and remove every other distraction from the path.

Learning from the mistakes is what geniuses do. Conversion optimization and marketing are no different- you get a fair chance to learn from your mistakes. Now when you have a decent idea of these three biggest mistakes, never fall into the traps of shortcuts. The most suitable way to ensure the authority of your strategy is to test before implementing. Get a hold of an efficient A/B testing tool and don’t forget to leverage heatmapping to get a deeper insight of the audience.

CRO enchantment tips for optimizing inbound sales

Conversion rate optimization (CRO) and sales are the two words that are driving the sales and marketing world. Everybody who is there operating in eCommerce arena is seen running behind these two parameters to maximize the worth and capitalization of their venture in the market. The inbound sale is a concept which is devised so as to cater the needs of the customer in a more personalized manner. Application of a proper CRO strategy here has certain chances to bear fruits on your conversion front. Here we will discuss those tips will help you in latching onto those inbound conversions.

Tips for CRO enhancement

Let’s take a look at those tips that can come in handy for your inbound sales.

1. Heatmap to the effect: With the start of your inbound sales process, you should start the heatmap analysis on a parallel basis. You should locate these elements on the page that are acting as a facilitator to conversion, and which are acting as a distraction. This will also help you in tracking those areas which you focused more but they were delivering meagerly on conversion front. Thus, saving time and resources.

2. Test your headlines: You should take a test of your headlines with some focused, descriptive and emotional approach so as to catch the attention of customer in an effective manner. The idea for making these changes would come from the heatmap analysis that you were conducting in parallel. The analysis will let you know if the current headlines are going their job, require some tweaks. 

3. Utilize the mails effectively: E-mails are the most effective tool to channelize personalized conversions strategy in a full-fledged manner. You can utilize them effectively to turn things around. Catchy subject lines, infographics, surveys and reviews are things that you can add to increase your conversion efficiency. You can test the emails and their efficacy to encourage the customers. A heatmap tool can always be used in support to decide the usability of those emails we send to the customers. 

4. Create some emergency: To make the visitor on your website a potential customer, you should create some sort of emergency in his/her mind. Use phrases like stocks last, hurry limited period offer, effective till stock lasts etc so as to make the customer feel the sense of the moment. The decision making can be highly influenced in a snap of time if our strategy hits the bulls-eye. 

Final say

To channelize the discussion done above into some effective output you will be required to take the assistance of some effective tools to conduct heatmap tracking and A/B testing. MockingFish is one such tool which will help you in this channelization that too with some really effective results at your conversion front.

Things you should ponder before taking an A/B test

A/B testing is one of the most trusted tool in regards to conversion rate optimization. The technique is now well established in the e-commerce arena, as it has bought success to many of the present day giants in the market. However, out of thousands who take A/B testing for their website, only a handful are able to utilize the testing effectively to optimize their website. The reason being most of the tests that are taken are not analyzed on the forefront of some basic questions which a test taker should ponder before taking the test. Here we will discuss about those certain things which you should ponder if you are thinking to go for an A/B testing campaign.

Things to ponder before going for A/B Testing

In order to make your testing experience worthy you should ponder the following points:

Avoid presumptions: Before taking the test you should not make any blind assumption and go on analyzing the same. For example, don’t make an assumption that a particular CTA variation worked for a particular website so it should work for you. Instead make an informed and logical hypothesis based on what suits best for your website. 

Each and every website has its own USPs and same goes to the factors that influence their conversion rates. You cannot tame a whole community of websites with just one stick. A detailed analysis of the usability will let you know the reasons for every conversion and every bounce back on your website. A heatmap tool can help you in this regard by presenting you a usability report of each and every element on your website. 

Have a benchmark: You should take your present conversion rate as the benchmark so as to analyze weather there is a increase or decrease in conversion rates of your website. Taking a test without having a certain standard background will be as fruitful as hitting an arrow in the dark. Having a benchmark helps you to decide a starting point and a goal of your A/B testing campaign. 

Single step at a time: Do not go for a large number of variations in a single test, instead take multiple test with single variation at a time. Testing for multiple parameters will make it difficult for you to analyze which variation has contributed in conversion optimization and which have lagged behind in optimizing the conversion. So, in order to avoid the ambiguity and have a clear insight of every element, you should take the test in steps. 

Customer feedback: Make your test interactive by channelizing customers feedback through various social connect. Ask them about their experience on your website and the issues(if any) they face while browsing your website so as to capture the information about the user experience of your website. Utilize the information gathered from the feedback to perform the modification accordingly. It might ensure the accuracy and success rate of your hypotheses. 

Take your time: Do not rush to a decision within a week or so of starting your test. Take the test for an optimum amount of time say 1-2 month, so as to capture a large sample audience. The larger customer base will help you gather data optimum enough to make informed choices.

Conclusion

Taking A/B test for your website is not like a regular survey or analysis of your website. It is an effective strategy based experiment to capture the deterrence in path of your conversion optimization. Thus taking a test before certain considerations can prove to be a wasteful experience.