Go for eCommerce conversions with these personalization tips (Part 2)

Personalization has become a symbol of class and sophistication among people of all age groups as everybody wants their choice to be imprinted on their selected product. This madness for personalization has been driving the sales and traffic for numerous eCommerce stores around the world. If you thought “personalization” was just the obsession of people, think again as it has the potential to improve the customer engagement, site traffic and product sales for your store. Here are the tips that can help in rewriting the success story of your business entity among your business rivals. 

Personalize your site search results- Customers on an eCommerce store are often not having adequate time to navigate each and every category and sub- category pages of their products for accessing a particular product. It is not only time consuming but is also frustrating as there are hundreds of products to choose from. In this situation, a personalized site search results can really be a cool breeze for getting quick access to your desired product. Shoppers can make their search results personalized by using various filters like size, color, brand, most popular/viewed and other such parameters for grabbing maximum customer attention and conversion rates.

Make your product categories customized according to your targeted customers- Site visitors are always looking for products that are tailor- made as per their requirements and preferences. If you want to improve your sales, you need to track your visitor browsing behavior through the help of a click heat map tool such as  Mocking Fish for improving your site navigation and customer engagement. Provide information and updates to your customers based on their taste and preferences for getting maximum conversion rates and product sales.

Personalize your promotional emails for getting effective customer attention- Promotional emails are the most effective method for customer retention and can improve your conversion rate optimization methods to a great extent. You can increase the productivity of your emails by making it personalized according to your targeted customers for maximum conversions. Further, it makes your customers more attached to your eCommerce store and increases their trust and loyalty in your products and services. Apart from this, you can also implement A/B testing on your promotional emails based on time of posting, email subject lines, main email body, CTA buttons and other such parameters. 

Showcase your shopping offers based on the personal information of your customers- In this tough online business environment, it is important to showcase your shopping offers and deals based on the location, interest and choice of your targeted customers. This type of personalization makes your customer feel more important and valued by your store which can contribute in improving your product sales and conversion rates.      

 By following these simple personalization tips, store owners can effortlessly draw huge number of customers and product sales. If you can provide interesting customization to your targeted customers, there are no reasons left that could lead a significant drop in your conversion rates and customer engagement. 

   

3 Superb Tips for that Engaging Blog

Market your content well for grabbing maximum customer attention and conversion rates on your site.

When you have to win back the attention and hearts of your targeted customers, you need to have an appealing content for your website. Gone are the days of irrelevant keyword targeting and stuffing to get more effective online visibility and presence on various search engines. The focus is now moving towards semantic meaning of the content and the content marketing activities have become an indispensable part of the promotional campaigns. For getting instant attention towards your blogs, here are the three things that needs to be considered by you.

1. Write for the interest of your audience- Content is the ultimate king in this changing business scenario and the customers are the “king maker” for your business entity. Keep this in mind and always write on topics based on the interest of your targeted customers. In order to keep track of your customer's interest, you need to take help of an effective click heat map tool such as Mocking Fish that can keep an eye on various areas that are mostly clicked by your site visitors. Based on the click activity of this heat map tool, store owners can easily get a fair insight about the various interest topics that can effortlessly grab the attention of your targeted customers.

2. Pay attention on the SEO part of your blog content- Due to the introduction of various search algorithms like Google Panda, Google Penguin, Google Humming Bird and others, all the focus has again been shifted to the authenticity, semantic context and appeal of the content. Furthermore, no site can expect miracles in terms of conversion rates and product sales without improving its SEO rankings on major search engines like Google, Yahoo, Bing and such others. In order to boost your online visibility and presence, you need to follow these articles-

• SEO practices that can drive eCommerce customers down the conversion funnel- Part 1.

• Easy tips to improve your online presence and business.

• 7 content marketing tactics that can be the savior for your eCommerce site.

3. Make effective utilization of images in your content- Simple plain text is not enticing in any manner and can drive the customer attention away from your website. To increase the visual appeal and effectiveness of your content, use an eye grabbing and optimized image in your content. This image not only improves the customer attention but also helps in getting better conversion rates, site traffic and product sales. Moreover, to increase the worth of your image, you need to perform A/B testing on the location and placement of image in your content, above the fold or below the fold option and other such metrics.

It is the need of the hour to pay adequate attention towards your site content for establishing better engagement with your customers. If you are able to drive their interest towards your site through your content, you have already won the half battle for your eCommerce store in terms of conversion rates and product sales. To help you more in this crucial mission, here are the other reference articles for you.

• Simple tips to increase the effectiveness and worth of your content.

• Steps to promote your content for an effective online business visibility.

• Tips to improve the reachability of your website blog.