3 A/B Testing Tips For Mobile Apps

Make your mobile sites/apps more engaging by utilizing the A/B testing tips

Mobile apps have gained much popularity and significance in the eCommerce industry due to the widespread presence of the mobile based devices. The success of the app version of various eCommerce sites like Amazon, Flipkart, eBay, Myntra and such others have shown that this medium of engagement is more popular with online shoppers as it provides a quick interface for making an online purchase. But, there can be several factors that may be hampering the growth of your mobile app in your particular business segment. To boost your business fortune, here are the few A/B testing tips for mobile apps.

1. Don't rush for multiple changes at a time but be more patient with one change only- For any novice beginner in the field of mobile app A/B testing, the best scenario would be to test only one element at a time so that you can have a clear insight about what actually brought changes in your conversion rates and product sales. It will help you in committing the desired changes in your mobile apps for a brilliant customer engagement, conversion rates, product sales and site traffic. Multi- variate testing can look to you as a cool thing but often inexperienced people are unable to get a fair idea due to the multiple variations made in the testing page which confuses the people as to what acts as an catalyst for boosting your product sales and conversion rates. There are various web testing tools like Mocking Fish which are capable of providing an effective A/B testing facilities for mobile devices at the most affordable price. You can opt for it without making a significant dent in your pocket.

2. Utilize control groups for effective A/B testing- In any business activity, it is important to understand your control group that is not directly participating in your testing results. This non- involved site audience remain neutral to any changes made in the original mobile app and do not receive any mobile app version with the implemented changes. In the mobile world of A/B testing, control groups play as a baseline or the benchmark against which all the A/B testing experiments are measured. This small segment of non affected site audience provide business organizations a clear idea about what impact does your web testing tips make on your online business organization.

3. Don't rely solely on Click- through rates (CTR)- There is a more wider scope of web testing for mobile based devices than those simple CTR (Click through rates) as these are not the only parameter that determine the success or failure of your business organization. You need to track other important elements like transactions, customer sessions, check- ins, level completed and other such factors that could act as an important factor for implementing split testing on other  mobile app elements. Once, you are having a clear idea about all these performance metrics, you can easily improve customer engagement and site traffic for your mobile apps.

So, it is high time to focus your A/B testing approach on mobile app as they are going to be the future of eCommerce industry. If you are capable of making the early inroads into this medium of customer engagement for your eCommerce sites, you can effortlessly improve your product sales and conversion rates.