Steps To Boost Your Customer Relationship Through Follow Up Emails

With increasing competition, expectations of the customers are also soaring at an all time high. It is increasingly becoming difficult for business organizations to keep themselves as per the rising demands of their targeted customers. An unhappy and dissatisfied customer is  a biggest loss for any business organization who are thinking to make big gains in terms of conversion rates and product sales. Business organizations are also going out of their way to please their customers as they know that their future lies with their happy customers who can swear by the services of their organization. To achieve this, there has been a significant thrust in providing effective customer services to their targeted customers so as to bring a long lasting smiles on the face of their customers. Here are some other steps that can ensure a resounding success in your efforts to win the hearts of your targeted customers.

• Acknowledge your customers and show your gratitude towards them- One of the best way to earn the loyalty and goodwill of your customers is to acknowledge their contribution in the growth and expansion of your business organization. You need to show your customers that you appreciate their association with your business organization and a simple “Thank you” email will say a lot about the outlook and commitment of your business organization towards its customers. Further, the studies of various free scroll heat map tools have shown that customers like the idea and efforts of a business organization who express their gratitude towards its customers and this acknowledgement leads to the improvement in the conversion rates and product sales of a business organization. 

• Provide new and exciting information about your business organization- Business communication is not about sending invoice statements and product delivery emails to your customers but it means to engage your customers in the day to day activity of your business organization. In order to keep your customers hooked to your e- commerce organization, you need to provide important updates like free gift packs, discount in product pricing, begining of a shopping festival, launching of a new product, arrival of an out- of- stock product back in the inventory control and other such crucial information. Increase your area, scope and range of topics in your follow up emails so as to make them more interesting and appealing to your targeted customers. This will lead to the improvement in the scroll behavior of our site visitors as they will look out for special events mentioned in your emails on your e- commerce site. 

• Improve the effectiveness of your follow up emails by including techniques like A/B testing and social media- With the changing business scenario and ever changing mindset of the customers, it is important to make your follow up emails more compelling and unique than those simple emails. You need to spread the message of your follow up emails on popular social media sites like Facebook, Twitter, Instagram and other such mediums so as to spread the message of your organization among your targeted customers. Business organizations can also take the expertise of various A/B testing and heat map tools so as to make their follow up emails more successful and productive in nature. 

So, don't sit down quietly after sending follow- up emails to your targeted customers but take active steps to make them more appealing and engaging for your concerned readers. These follow- up emails are one of the most effective medium to establish company- customer relationship in an e- commerce organization and can surely place your business organization to greater heights.

Quick Tips To Improve The Name And Branding Of Your Business Organization

Branding plays an important role in making your business organization a well known name among your targeted customers and helps in strengthening your chances of business growth. If you are unable to promote your advertised products among your potential customers, you can't expect of making a bumper sales. It is important to make your products more appealing and desirable for your customers so as to change the business fortunes of your organization. By positioning yourself as a well known respectable brand among your targeted customers, your e- commerce organization can easily increase its conversion rates and product sales. Here are some crucial points that describe the importance of branding and social name for the success of a business organization.

• It helps in setting the perfect background for your organization- An effective branding is helpful in creating the necessary awareness and curiosity about your e-commerce organization so as to arouse the interest of your customers. By aptly informing people about your brand USP, you can help in increasing the product sales for your business organization. Use of heat map tools can play a guiding role in the above task as they can help in tracking and analyzing the behavior and mindset of your site visitors in order to understand their choice, interests and preferences.

• It creates demand among your targeted market segment- Promoting and pushing your advertised product can help your e- commerce organization in creating a niche market segment for themselves. If you can influence the minds of your targeted customers, you can easily outscore your business rivals in terms of conversion rates and sales revenue. Further, by pitching your product and services strongly among your targeted customers, you can expand the market base for your business organization.

• It defines the intention of your business organization- Brands are synonyms for the image of business organizations and clearly reflects the intention of a company. It allows you to present your company's vision, targeted market segment and USP of your organization among your potential customers. In order to boost your brand image, business organization can use various marketing platforms like social marketing, SEO, PPC ads, banner advertisements and other such mediums. 

•  It helps in deciding the long term business strategies and goals of your business organization- A strong brand is capable to drive customers towards your business organization as in the case of global giants like Apple Inc., Microsoft Corporation, Rolls Royce, BMW, Pepsico and other such organizations. Once, you have a clear defined brand story, you can easily compel interested buyers to make purchase through your e- commerce store. Several heat map tools like Crazy Egg, Mocking Fish, Lucky Orange and such others can help in understanding the mindset and onsite activity of your site visitors so as to provide products and services according to the preferences of their customers. Also, the interesting brand story can help in providing valuable insight to your potential customers about the future vision and business planning of your e- commerce organization.

So, it is all about preparing an engaging and inspiring brand story for your business organization that can motivate your customers towards your e- commerce site so as to improve your conversion rates. By carving out a strong brand from your business organization, you can easily become the major e- commerce force to be reckoned with among your other business rivals.

Know Your Customers Well To Make Your Business Organization Shine

It would not be a hyperbole when it is said that “Customers are the real king in this competitive business environment”. More and more business organizations are giving attention towards appeasing their targeted customers so as to improve their conversion rates and product sales. It is important to get into the head of your customers so as to understand the expectations and choice of your customers regarding your business organization. By keeping your customers loyal and hooked to your business organization, you can easily give a new dimension and shape to your e- commerce organization. Here are some of the reasoning that supports the importance of knowing your customers well for the growth and progress of your business organization.

• Your consumer behavior helps in explaining the financial position and economy of your targeted customers- By having a clear understanding about the purchasing behavior and mindset of your customers through the use of click heat map based tools like Click Tale, Mocking Fish, Lucky Orange and such others, business organizations can easily deduce about how to market their advertised product. It will also help in implementing an effective pricing strategy for your product depending upon the purchasing history of your targeted customers.

• Engage yourself in customer profiling so as to provide exceptional product to them- Different business organizations should try to get more and more personal information about their targeted customers through the help of quizzes, service rating surveys, eligibility criteria for a special discount and such other mediums. By collecting important details about their customers, business organizations can have a fair idea about the likes and dislikes of their customers and can make necessary changes in their product services, marketing strategies and customer services. You can also encourage your customers to participate in a special talent quiz to win exciting prizes. With a simple click on your options, you can get a relative fair idea about the nature and mindset of your site visitors. 

• Effective customer engagement can help in improving site traffic and conversion rates- For a successful venture, it is important to know your customers well so as to provide them services as per their changing moods and behavior. Keep engaged with your customers and make them feel important by asking about their feedbacks and suggestions to improve your services. Taking the help of various web testing and heat map based tools like Unbounce, Mocking Fish, Click Tale, Lucky Orange and such others can help in improving the appeal, user engagement and usability of your e- commerce site to a great extent.

So, it is now clear that more you can understand your customers, more it will help in improving the conversion rates and product sales for your e- commerce site. As, customers are the focal point of every business activity so ignoring them in the process of making business strategies for your organization will only act as a major blunder and will affect the future course of your e- commerce organization.

5 A/B Testing Tips That Can Improve Your Conversion Rates

Various business organizations of the world are making constant discussions and efforts about how to improve their conversion rates so as to emerge victorious among their business rivals. Although various strategies and approaches are used to make significant gains in conversion rates but still A/B testing has been a tried and tested formula in this context. You can effortlessly improve your site usability and conversion rates by performing A/B testing of the various site elements. But, here testing only the right site elements will give you an edge in terms of the site traffic and conversion rates. Apart from this, there are other areas where A/B testing can be implemented so as to improve your business fortunes. Here are some of the areas where conversion rate optimization with A/B testing tools can change your business fortunes to a great extent. 

• Subject lines of your targeting emails- It is a known fact that not all emails are considered by targeted customers as worth opening and are left unnoticed most of the time. Even if you have taken care of making your emails anti spam, there are no sure shot chances that it will be opened by your targeted customers. In this case, you can perform A/B testing on your various email subject lines and can compare your email open rates so as to get a better idea about an appealing and engaging subject lines that can improve your conversion rates. Further, you can decide about using emojis or text, statements or questions based on the result of your A/B testing so as to make your emails more readable and conversion friendly.
  

• Sender name of your promotional and targeting emails- It often makes impact on the minds of the readers to know about the sender's name which creates their interest in a particular email and increases the rate of your email opening. Your business organization should understand the impact of the sender name on their emails so as to increase their reach and usability among their targeted customers. Moreover, they can perform A/B testing on elements like company's name or the name of an individual, full name or the first name of the sender, different sender's name variation so as to improve the readability and email opening rate of their targeted emails. Based on the response and feedback of your customers, you can implement the winning A/B test variation in your email sender name for the purpose of email readability and conversion optimization. 

• Placement of the call- to- action (CTA) buttons- Putting your call- to- action (CTA) buttons anywhere in your emails will not do any good as you need to have a proper placement and position of your CTA so as to get maximum attention from your targeted customers. You need to perform A/B testing on the placement of your CTA buttons with image or text, position of your CTA buttons with respect to your email content like left, right or center so as to get maximum attention from your targeted customers for the purpose of increased conversion rates. 

• Creation of an offer for your targeted customers- For improving your product sales, you need to create an appealing offer that can grab the instant attention of your targeted customers. In order to make your offer more interesting, you can implement A/B testing on the use of percentage reduction or the exact dollar amount in your offer so as to decide which variation draws more number of customers. Similarly, you can perform A/B testing on the number of days or the week shopping offer duration so as to decide whether number of days bring more customers to your site or the number of weeks. By making these changes, you can easily improve your conversion rates with your A/B testing efforts. 

• Time duration of your email sending- It is a known fact that customers are actively checking emails only at a particular instant of time be it morning, afternoon or evening. In order to increase the readability of your emails, you need to perform A/B testing on sending time of your emails like morning and evening and should compare the opening rate and conversion rates so as to get the better idea about which email variation has got the maximum attention from your customers. Further, you can also A/B test whether you need to send emails at the starting of the week or at the ending of the week so as to get maximum conversions from your targeted customers. 

These are some of the A/B testing tips that can give an added thrust to your conversion optimization efforts. So, start devoting your time to this A/B testing so as to improve your conversion rates and product sales among your customers.

6 Mind Blowing Tips For Improving Your E- Commerce Website Traffic

Website traffic is the focal point that drives all the conversion related activities and acts as a detrimental force for the success and growth of an e- commerce organization. If you are unable to bring sizeable customer traffic to your website, you can't expect to make a significant changes in the product sales and conversion rates of your business organization. Considering the huge importance of the site traffic on your business fortunes, here are some of the tips that can help in giving a big boost to your customer traffic on your site so as to contribute in your e- commerce conversion rate optimization efforts.

• Scale down the heavy frill based home page design to a lighter one with minimalistic design- Always focus on the real intention of your home page and the purpose of its creation so as to target your customers accordingly. You need to understand that your home page should facilitate an easy navigation through your e- commerce store and should encourage more number of customers for online shopping. Avoid any heavy graphics and plugins on your home page that could slow down the loading speed of your website home page and could lead to user frustration.

• Provide perks and other offers to your customers in exchange of the personal information- Customers now a days are very sceptical about sharing their personal information and email address on any e- commerce website due to the increased instances of online theft and forgery. In these circumstances, it is most difficult to retrieve personal information like email address and any other such details from the extra cautious customers. But, this crucial task can be made simpler by providing perks like newsletters, ebooks, videos, webinars, free software trial and any other such services so as to persuade them to share their personal information on your website. This will further help in effective retargeting of your customers so as to push your product sales. 

• Analyze the behavior of your site visitors for improving your user engagement- It is important to understand the mindset and behavior of your targeted customers through the help of various heat map tools like Mocking Fish so as to improve your user experience and site usability. The various other heat map features of this tool like attention heat map, scroll heat map, insight heat map and such other maps will help in increasing the user experience of your site and will improve the site traffic for your e- commerce business organization.  

• Make your landing pages more appealing and conversion friendly- As, landing pages are the first entry point that guide a visitor through your website, so they needs to be more appealing and engaging. You need to include visually attractive images, easy sign up forms, appealing call- to- action (CTA) buttons, seamless navigation facility and other such features in your landing page so as to grab the attention of your site visitors effortlessly. 

• Implement A/B testing for various elements of your website- It is important to test the various elements of your website like landing page, call- to- action buttons, headlines, images, forms and other such elements through the help of A/B testing tools so as to decide the better version for your site that can increase conversion rate and product sales for your e- commerce organization. You can take the help of tools like Mocking Fish that can provide two different versions of your site elements to your targeted customers and can decide the winning version for your site based on the site traffic and conversion rates offered by your each version.  

• Make selective use of landing page links- It has been observed on several instances that landing page links on your site tends to deviate the mindset of your site visitors from your call- to- action (CTA) statements. These navigation links needs to be removed from your landing page so as to avoid the distraction of your customers. But, these links can be beneficial in certain cases where visitors are landing on your site through search engine results, paid search ads or any other such mediums. So, utilize them judiciously in your website so as to help in the optimization of your conversion rates and site traffic.

If you are really interested in boosting the site traffic of your website, you need to implement these tips on your site so as to grab the maximum attention from your targeted customers. Once, customers starts queuing up on your site, your conversion rates and product sales will also improve accordingly.

Four Tips For Getting A Flying Start For Your A/B Testing Results

Are you planning out to try your hands at the A/B testing so as to make considerable improvement in the site traffic and conversion rates of your e- commerce organization? If yes, then this information is definitely for you. Often, various business organizations set themselves on the path of web testing without fully understanding the whole concept of A/B testing and mistakenly expect a huge surge in their product sales and conversion rates within a fortnight of their implementation. Such false assumptions often don't yield to expected A/B testing results and hamper the conversion rates of a business organization. In order to avoid any unsatisfactory outcomes, it is important to pay attention to the following tips that can help in enhancing the performance of your web testing results.

• Start your test well with minor changes- As, you have made a recent foray into the world of web testing, it is important to start with small changes in your site so as to analyze its role in the conversion rates and product sales of your e- commerce organization. Go for minor tweakings in your website design so as to improve site traffic and customer engagement on your e- commerce site and also to avoid a major business blunder if the tests didn't yield the desired outcomes. Further, it is important to follow realistic goals instead of going after delusional goals.

• Make appropriate plans for executing your test effectively- It is rightly said that “Great starts often fall flat due to poor planning” and this is perfectly apt when it comes to A/B testing which can ultimately take you to the wrong road if it is not planned properly. You need to realise all the pros and cons of your web testing results so as to get the maximum benefits through them. 

• Don't aim your gun for a bigger shot- It is important to go for the small kill rather aiming for the far sighted bigger target so as to achieve the time bound results. You need to implement simple minor changes and that too one at a time so as to analyze if the changes in the conversion rates and the site traffic are actually driven by the site modifications or not. Implementing multiple changes at a time will jeopardize the whole A/B testing situation and will make it unclear about what actually caused the surge in the conversion rates and product sales. 

• Always test small time bound results so as to initiate swift implementation- If you want your A/B testing results to pay your efforts, you need to select only those test variables that are having a limited time bound test duration so that their results can be swiftly implemented on your site. Taking variables with longer test duration will be of no good to your e- commerce organization as you will not be able to implement their test resuts in a time bound manner.                      

Once, all your eyes and ears are open to detect any anomaly in your web testing results, you can be sure of a rewarding A/B testing results. Ignoring the above guidelines will only result in sheer disappointment in terms of money, efforts and time.

How To Get The Best Email Service Provider For Your E- Commerce Organization?

Although, the communication system is changing at a fast pace but still business organizations are using emails as an effective and reliable source of official communication. They are easily delivered anywhere in the world and allows sender to include text messages,  audio, videos, images, files and other such elements. However, in order to get the maximum attention of your targeted customers, you need to have an outstanding email service provider that can manage your formal and informal email communication in the best possible way. Further, business organizations can take the help of various click heat map tools to increase the appeal and readability of their emails. Here are some of the valuable tips that can help you in getting the right email service provider for your business organization.

• Make an effective understanding of your business needs- It is important to have a clear understanding of your business needs and requirements so as to choose the best email service provider for your organization. You can consider the other factors like size of the database required, mailing frequency, monthly volume of the emails sent, email personalization requirements and other such areas. Based on the analysis of the above factors, you can easily choose the best email service provider for your e- commerce organization.  

• Assess if your email service provider offers opportunity for growth- With the increasing scope of your business organization, always select an email provider that can grow with your organization so as to cater to a large group of customers. It is important to understand the fact that whether your email service provider can handle the expanding customer base or not and can deliver services accordingly. By having a clear idea about the future capability of your email service provider, you can effectively utilize its services and features for the growth of your business organization. 

• Check out the different features and functionalities provided by your email service provider- Before arriving at a conclusion for selecting the right email service provider for your e- commerce organization, you need to be aware about all the features and functionalities of your email service provider so as to increase the click rate of your emails by your customers. Always get your hands on an email service provider that can enhance the readability and conversion rates of your emails by providing exciting features and added functionalities. 

• Involve your clients in the process by asking about their recommendations and feedbacks- Your emails are designed for your customers to make them aware about the various developments regarding your e- commerce organization. So, in order to make them more appealing to your targeted customers, you need to understand their onsite behavior by tracking their activities through various heat map tools like Click Tale, Mocking Fish, Mouse Flow, Lucky Orange and such others. With the analytical data of these tools, you can easily make desired changes in your promotional emails or in any other such emails. 

• Ask for a dedicated IP address from your email service provider- Most of the bigger e- commerce giants like to use a dedicated IP address that can distinguish their organization from other business rivals. Further, it helps them to maintain a distinct reputation in the online business community as your dedicated IP address is not shared by any other company for email purposes. Moreover, when you are sending different types of emails, the non- compliance and non deliverability of your one type of emails will not affect your other emails due to the different IPs used for sending other types of emails. 

It is important for e- commerce organization to hire a distinguished email service provider so as to boost their chances of business growth and increased conversion rates. In order to ensure that your email promotional campaigns are heading in the right direction and can provide you desired results, presence of an effective email service provider can contribute a lot in this task.