Web Designs That Can Increase The Sales Of Your E- Commerce Store

Website designs play an important role in the success of an e- commerce company. This is because numerous site visitors are influenced by the functionality, usability and appeal of an e- commerce site before finally going for a purchase. However, if you don’t have an appealing website design, your conversion rates as well as your sales revenue could suffer a major blow. If you want to save your organization from the catastrophic effects of unappealing website designs, you need to pay attention towards these designs that can transform your entire e- commerce company.

  

• Include Parallax scrolling and background effects- Parallax can play an important role in increasing the appeal and charm of your website but at the same time, they can also divert your customers from your main content. So, you need to be a little cautious while implementing it in your website. Just, remember that your actual content, product or message is properly highlighted in your parallax design. Further, selecting the designs based on the A/B testing results would be a much smarter choice and would prevent you from facing the severe repercussions if things don’t turn your expected way.

• Minimalistic button design- In today’s modern world, these designs have appeared as a fresher breath for numerous business organizations. They reflect your website call- to action message strongly and elegantly without creating unnecessary distractions for the customers. Due to their ultra modern look and simple functionality, they became much popular in 2014 and will continue to rule the roost in 2015 also. If you are not convinced about their significance, you can perform A/B testing on your present design and this minimalistic button design to determine which is the real winner for your business organization.

 

 

•  Mobile optimized design- As, more and more people are using mobile devices like smartphones and tablets for browsing, so it becomes necessary to optimize your website for various mobile platforms. You can achieve this mission by going for the mobile responsive design for your e- commerce website or by creating a specific app for mobile platforms. Selecting any of the two methods don’t matter much until and unless you are getting favorable results for your e- commerce store in terms of sales revenue and conversion rates.

So, take a look on these designs and adopt any of them for giving a complete makeover to your existing e- commerce store. But, do remember that you are not implementing design changes at the expense of your conversion rates and sales. Move ahead and grab these designs to provide something unique and different to your visiting customers.

4 Unconventional Ideas That Can Boost The Sales On Your E- Commerce Store

Often, e- commerce organizations are seen making business strategies and marketing efforts to boost sales volume on their site. It is one of the chief concern for every organization that is involved in the business of e- commerce. Increasing sales for an organization can be tough if it doesn't have anything nice and interesting to offer its potential customers. With changing business circumstances, it is important to try something out- of- the- box marketing strategies that can grab the instant attention of your customers. Take a look at some of these unconventional methods that can make a huge impact on the sales counter of your e- commerce store.

• Reduce the number of shopping cart abandonments- Business organizations that are operating with the intention of making increased product sales need to focus on the issue of shopping cart abandonments. A significant rise in the shopping cart abandonments are decreasing the product sales as it is affecting the confidence and loyalty of the online buyers. Further, it is seen that out of 10 incidents of no sales, 5 are reported due to the incomplete shopping orders. In order to check this situation, it is important to understand the mindset of your customers through some of the best A/B testing tools like Optimizely, Mocking Fish, Unbounce and such others so as to reduce the number of incidents of shopping cart abandonments.

• Use of the onsite surveys- It is important to analyze your customers mind and behavior from time to time so as to remove any bottlenecks from your conversion process that is hindering your sales. By having clear knowledge about the possible loopholes in your website design and mindset of your targeted customers, business organizations can easily improve their product sales and site traffic. This can be done by the use of various onsite surveys, web testing and analytics tools, site related quiz and other such methods. Some of the 5 best A/B testing tools that can help in tracking and analyzing the onsite behavior and activity of your site visitors are Optimizely, Mocking Fish, Unbounce, Maxymiser and VWO.

• Performance of the website- A user friendly and faster loading e- commerce site can easily make your customers hooked to your business organization and can strengthen your chances of business growth. There should be seamless navigation through your e- commerce site and the customers should feel comfortable while initiating any product order from your site and making the final payment through the checkout process. All this activity should be an easy cake walk and there should not be any technical glitches through the entire process so as to encourage customers towards your site. Further, an effective website performance will strengthen the brand appeal of your organization and will make your e- commerce store a well known name among other business rivals.

So, take note of these above points and you can easily be an e- commerce champion in terms of the conversion rates and product sales. By implementing these steps, you can easily make your customers return to your e- commerce store and can boost your chances of making product sales.

How To Improve Your E- Commerce Website Usability With Web Analytics?

Although, there are numerous e- commerce sites available but only few are able to drive the customers towards purchasing their advertised product. Have you ever wondered why e- commerce companies like Amazon, Ali baba, ebay, Flipkart and others have made it big in their respecting markets while others are struggling a lot to expand their feet? If you are clueless, then let me, unfold this mystery for you. The reason for their success is the successful implementation of the various web testing and analytics tools on their website. Let us now discuss how these tools can improve your site performance and can increase your sales revenue.

• Simplified checkout process- By keeping a record of the checkout process, you can easily analyze how many visiting users actually converted into buying customers. Further, detailed heat map reports will provide information why users are not making purchases during the checkout process and what are the factors that are contributing in this scenario. This crucial data will help in eliminating the hurdles from the checkout process that are resulting in low sales and will increase the usability of the website.

• Seamless shopping experience- The customers should be encouraged to continue shopping by providing option to add multiple products in the shopping cart as soon the customer has added a particular product in his/her shopping cart with the intent of purchase. Use any of the heat map tools like Crazy Egg, Mocking Fish, Click Tale and others that can provide you information about actually how many products are purchased in respect of the total items added in the shopping cart.

• Checkout related errors- These type of errors are the actual reasons that results in the failed checkout process and causes low sales. Keep a track of all these errors by creating respective events corresponding to each error like First name error, credit card error, wrong email address error or any other such error through real time reports of the web analytics tools. Once you have the information regarding all those errors that occurred during the checkout process, you can easily work towards removing them one by one.

• Promotion of the home page through increased click through rates- Home page is the most important part of any e- commerce website as it is the first page that greets a customer and influences his/her decision to make the final purchase. Include a reliable heat map tool that can provide you real time statistics reports that can be easily implemented by the business organization to increase their website’s appeal and popularity among its targeted customers.

By implementing all these key points in your e- commerce website design, you can easily outscore your rivals and can give a major push to your sales revenue. These web analytics reports will provide you a clear insight about the factors that are influencing the usability and performance of your e- commerce site. So, embrace this tool and get ready for the intense battle of profit making and brand promotion.

5 Killer Elements That Make A Wonderful Website

Only an appealing website can win the heart of your site visitors and can help in improving the conversion rates for your business organization. It is something that stands perfectly apt in this present business scenario where business organizations are making sincere efforts to engage site visitors through the use of an impressive website. However, it is not a cake walk and it requires great expertise, time and extraordinary creativity to draw customers towards your business organization. Making a killer website is a crucial task and it has the potential to change the fortunes of your business organization. Here are the useful tips that can help in creating an exciting and conversion friendly website for your e- commerce organization.

• Easy navigation and appealing design- It is one of the important factor that can help in engaging the customer with your business organization. For influencing people to make product sales through your e- commerce site, it is important to improve the user experience to a great extent. A/B testing tool can help a lot in this direction and can improve the usability of your website. User should feel free while navigating through any page of your website and there should not be any hiccups through the entire process of making online product order through your e- commerce store.

• Website content- A website would be capable to grab the instant attention of the targeted customers only if it has an appealing content that can keep your visitors engaged to your site. You need to focus strongly on the authenticity, quality and SEO friendliness of your content so as to make a strong impact among your potential customers. Provide something interesting, informative and as per the interests of your site visitors so as to grab customer attention towards your business organization.

• Mobile friendly optimization- More and more people are today using various mobile based devices like smart phones and tablets to do online shopping. So, it becomes imperative to improve the website usability and appeal for this mobile platform by optimizing your e- commerce site. Business organizations can take the help of various A/B testing tools like Optimizely, Mocking Fish, VWO and such others to improve the mobile friendliness of their site. You need to make necessary changes in your mobile website design so as to make online shopping through mobile devices more easier and fun.

• Addition of social media sites- The role of social media is expanding to a great extent and thus it is essential to integrate this feature into your website design so as to keep customers hooked to your e- commerce site. By the use of these social media icons, business organizations can encourage site visitors to share their views and opinions about their advertised products on their social media accounts. It is increasingly becoming a global tool to connect business organizations with their targeted customers.

• Performance and loading speed- A delay of more than 2-3 seconds in the loading of your e- commerce site can be detrimental for the growth and progress of your business organization. No customer would like to be get stucked while ordering any product from your site or while making online payment through your site during the final checkout process. By improving the performance of your website and its consequent loading time, e- commerce organizations can easily improve their conversion rates and product sales to a great extent. Use of the various web testing and analytics tools can help you a lot in this difficult mission.

So, don't ignore your website appearance, usability and online presence as these factors have a direct influence on the customer traffic and sales revenue of your site. By making your website user experience more interactive and seamless, business organizations can make a huge impact in this area of e- commerce business.

Tips To Consolidate Your Social Media Presence Without Annoying Your Readers

Global boundaries have shrunk and people have come much closer to each other due to the emergence of the social media. Now, the whole world has become a unified market for business organizations and the business growth chances has doubled due to the easy engagement with the world audience. The social media platforms like Facebook, Twitter, Linked in, Google + and such others have opened new doors of opportunities for different business organizations around the world. More and more organizations are including social media in their promotional strategies and are ready to play a bigger role in the international arena by utilizing the effectiveness of this global platform. Here are the steps that can help in formulating an effective social media marketing without actually annoying your social media users.

• Understand the mindset of your users and work towards keeping them engaged- Analyzing the mindset of your customers is very important to play an active role in the social media and to boost your business presence among your social media users. This can be only achieved if we can keep our targeted customers engaged with our business organization. It is important to influence your social media users with your advertised products so as to improve the e - commerce conversion rate optimization for your business organization. You need to post interesting and informative content on your social media account so as to create necessary attention about your e- commerce store.

• Try to engage with your social media customers and not just post your content arbitrarily- Social media is an important platform to build long lasting business relationship with your targeted customers and to forge a stronger one- to- one communication with your users. You need to engage with your users so as to draw their attention towards your e- commerce site and to strengthen your chances of business growth. A strong mutual relationship between your company and its targeted customers can easily improve your conversion rate and product sales.

• Encourage your customers to share your social media content- Building close links with your customers can help in changing the business fortunes of your e- commerce organization. You need to encourage your users to share your social media content among their family and friends so as to create awareness about your brand and its advertised product. Further, increased social media shares will increase the social reputation and loyalty of your business organization and will improve customer traffic on your site.

• Improve your social media content through images, customization and other such features- It is important to bring creativity and novelty in your social media content by including informative videos, images, personalization, customization and other content optimization methods. An ordinary and monotonous social media content can’t portray the global image of your business organization effectively and affects your chances of business growth. You also need to customize your social media messages so as to increase customer engagement and to draw customer attention towards your e- commerce store.

• Increase the effectiveness of your content by posting at a suitable time and by using a compelling headline- A social media content can only change your business chances if it is accessed by a large group of people and is posted at a suitable time when most of the users are active on your targeted social media sites. Posting your content regularly at a time when people are not engaged with your site will only cause the wastage of your written efforts and will not help in creating a favorable environment for your business organization. Further, a compelling heading of your content will generate the customers curiosity in your organization and will increase customer traffic on your site.

With these crucial tips, you can easily utilize the social media platform for the growth and progress of your business organization. Further, it will establish your brand to a wide larger global audience and will increase your chances of bumper sales revenue.

Success Mantras For E- Commerce Business Organizations

E- commerce organizations around the world are plagued by some of the common problems like decreasing customer traffic on their site and the constant dip in their conversion rates. These are the genuine concern of every long established e- commerce organization or the new emerging entrants in this business segment. Inspite of the numerous resources in terms of efficient manpower, expert marketing team, dynamic top management and other such facilities, business organizations are still struggling to find the convincing answers to some of the above mentioned problems. But, today those crucial questions will be answered effectively. Here are some of the success mantras that can help in achieving your e- commerce organization a formidable position among your business rivals.

• Follow the wonderful principle of “Give favor to receive favor from others”- In this competitive business environment, it is important to share important features and positive points of your organization among your potential customers so as to increase the popularity of your brand and its organization. Being a little liberal and open-hearted is the key to success for your e- commerce organization. You need to provide special discount offers, shopping coupons and other mega festival sales option to your customers so as to boost your product sales. These offers can also help in improving the scroll functionality of your site and you can use scroll heat map tools like Crazy Egg, Mocking Fish, Lucky Orange and such others so as to decide which is the winning offer for your organization by analyzing the scroll movement of your mouse.

• Increase involvement of your site visitors onto your e- commerce store- It is important to be in constant touch with your site visitors so as to influence their purchasing decision and to boost your product sales. This can be done by inviting customers to write product reviews, testimonials, product ratings, comments and other such user generated data. Further, business organizations can help in building a social community of buyers on their e- commerce website so as to attract other potential customers and to encourage them about recommending a particular product to their family and friends in return for a commission, shopping voucher or a discount coupon.

• Polish your social marketing and other unconventional promotional techniques- With changing times, it is important to start searching for out- of- the- box promotional techniques and social media marketing methods so as to make stronger impact on your targeted customers. Social media marketing has emerged as a more promising promotional strategy as it provides access to a large number of global audience and thus increases the chances of business growth. In order to have a better understanding of your social media users, you can take the help of various scroll based heat map tools that can analyze the social behavior, choices and preferences of your targeted customers.

So, start paying attention on these important tips that can ensure stupendous success of your business organization. With a clear focus and effective implementation of these strategies, your e- commerce organization can easily emerge out victorious among your business rivals in terms of sales revenue and conversion rates.

Keyword Research Tools That Can Improve Your Seo Rankings

Online presence and visibility is a matter of great concern for every business organization and determines its survival in this cut throat competitive world. To have an inspiring online presence, business organizations need to focus exclusively on Search engine optimization so as to improve their online search rankings. Keyword research is one such area that plays an important role in achieving a formidable online business presence among your business rivals. Here are the list of various keyword research tools that can help in providing an effective keyword for your online promotional activities.

• Long Tail Pro- It is a known fact that long tail keywords are most effective in grabbing customer traffic towards your website as they are more detailed and serves the purpose of the online searcher. Long term keyword makes the search results more easier and increases the effectiveness of the content due to the use of more exact words. Long Tail Pro is one such tool that provides potential long tail keywords that can increase the search rankings of your website. It provides facility like multiple keyword searches, importing of the keyword list, checking of website ranking on Google, Yahoo and Bing and other such features. The tool also offers a free 10 day trial to its customers for getting effective keywords for their online campaigns.

• Google Keyword Planner- It is one of the important keyword researching tool that is actively used by numerous business organizations. You just need to enter your desired keyword and you can get information about that keyword like average monthly searches, competition, average CPC and Ad impression shares. With this vital information, you can easily draw customers towards your website.

• WordStream- It is also one of the important keyword research tool that provides you best keyword options for your online promotional activities. With Word Stream, you can get numerous suggestions about your typed keywords due to its massive database of over a trillion keywords. You can also use the expertise of various heat map tools to decide the most searched keywords by numerous online users and can target your business organization effectively.

• SEMRush- It helps in providing the best keyword list to your business organizations by keeping a close track on your competitive websites. With this tool, you can easily get the list of most profitable keywords and can analyze the competitive edge of your selected keyword.

So, with the help of these keyword research tools, business organizations can easily build their online promotional strategies more effectively. Further, there are various free website heat map tools that can provide a better understanding about your site visitors so as to improve your online presence and visibility. Make use of these keyword research tools so as to target your potential customers effectively and to increase customer traffic on your site.

Tips To Improve Your Customer Service For Increasing Sales

Most of the business organizations around the world have grown tremendously by strictly adhering to a more customer friendly and focused customer service support. With increasing competition and high customer expectations, providing excellent customer service can take your business organization to far off places. If you can't pay attention to your customer grievances, they will feel alienated from your organization and will eventually start looking for some other service provider. In order to keep your customers engaged to your business organization, here are certain tips that can help in improving your customer service.

• Provide freedom to your staff for dealing with complaining customers- A dissatisfied customer can ruin your hard earned social reputation and image among your targeted customers. So, keeping this in mind, allow your customer service staff complete freedom in dealing with these types of customers. To earn your customer goodwill, allow them facilities like gift vouchers, free shipping, complete money refund, special discount coupons and other such pleasantries. It has also been seen in various split testing results that offers like free shipping, gift coupons and other such facilities help in improving the sales revenue of an e- commerce company.

• Make a written account of your critical customer experience- It is always a good practice to keep a written record of your customer engagements. It will not only help you in tackling that customer easily if the same customer returns again. Further, it will also let other people understand the case study of a customer that is repeatedly landing on your site.

• Achieve automation in your customer service processes- With a growing customer base, it is important to adopt automated process for your customer service support. It will not only help in the speedy resolution of the customer issues but will also save lots of time and human efforts. Further, it will reduce the chances of human errors and will enhance the productivity of your company.

• Provide alternative support through helps articles, emails and other self support tips- Encourage your customers for self help by providing them helpful articles and tips regarding their issues. This will not only prevent them from falling into the customer service loop but will also reduce their dependence on customer service personnels. Also, split testing results on help articles have shown that it increases the faith of customers in your business organization and reduces chances of losing customers due to bad service issues.

• Include essential customer personalization in your service- Interacting customers should feel that they are talking with some real time customer service representative and not with some automated response system. To achieve this, use proper personalization at regular intervals so that customers can feel that they are actually valued by your business organization. However, don't get overboard with this and don't use your own nicknames for your customers. Always ensure that you are dealing with your customers at a flexible tone that is neither too professional and not too casual or overfriendly.

So, pay adequate attention to all these steps and you can easily improve your customer service support. It will help in easy resolution of customer issues and will help you in retaining your complaining customer for future business engagements. Once, you can provide necessary relief and resolution to your targeted customers, you can expect a windfall change in your sales revenue and conversion rates.

Some Seo Techniques That Can Be A Boon For Your Website Traffic

SEO is one word that has become the fancy and imagination of the entire business community around the world. Numerous business organizations are spending millions of bucks on SEO techniques to grab the attention of online customers and to increase their rankings on popular search engines like Google, Yahoo, Bing and such others. Although, there are no said rules and guidelines about SEO but still organizations are testing and utilizing the various promotional mediums from banner advertisements to Pay- per- click (PPC) services, paid search ads to social media marketing and other such advertising activities. However, their results are not giving them handsome returns and websites are struggling in terms of customer traffic and conversion rates. To solve this issue, here are few SEO tips that can help in increasing the customer traffic for your website.

• Build clickable headlines- Headlines are the most important part of an online content and play a crucial role in attracting customers towards your site. Make use of appropriate time, research and efforts in designing a compelling clickable headline that can drive the customers towards your site. If you are successful in grabbing the attention of the visitors through your interesting headline, you can effectively persuade him/her for making a purchase through your site.

• Implement SEO auditing on your website- For boosting your online presence and rankings, you need to perform a regular auditing on your website so as to analyze if your SEO techniques and efforts are actually yielding productive results or not. You need to pay attention towards your landing page, CTA buttons, broken links, product images, banners and other such elements so as to increase the performance and ranking of your website. Further, you can also take the help of various web analytics tools like Crazy Egg, Mocking Fish, Cick Tale and such others for improving your SEO rankings.

• Monitor your competitors website regularly- In order to outscore your business competitors, you need to monitor your rivals website closely so as to analyze what is driving customers towards their site and to get the fair idea about the possible loopholes in your website design and promotional activities. It will also help you understand what is it that is keeping your competitor ahead from your business organization.

• Work towards improving page load speed- It is often seen that frequent delay in the loading time of a website frustrates a user and increases bounce rate for that website. The average ideal time for loading a web page is about 2-3 seconds. In order to achieve this, avoid using too much heavy graphics, minimum usage of plugins, installation of cache plugin and using a better website hosting server for minimum loading time. By improving the loading time of your web page, you can easily keep your visitors hooked to your business organization.

• Perform thorough keyword research- Make a written account of all those keywords that are mostly searched by your online audience and try to incorporate them effectively in your promotional content. Target your keywords effectively in your written content and increase the significance of your content through keyword specific content. You can track the onsite activity and click behavior of your users through various analytics tools like Crazy Egg, Mocking Fish, Mouse Flow and such others for improving your website appeal and usability among your audience.

Once you have perfected these SEO techniques, your conversion rates and sales revenue is sure to improve considerably. Pay attention to all these key areas and channelise all your expertise and efforts in this direction to increase your online visibility and appearance. By improving your search engine rankings, you can easily drive customers towards your site and can ultimately improve your product sales.

Crucial Tips That Can Help In Performing Web Testing

Sometimes, a well laid off start is very important for a blissful journey that has the potential to change your entire future path. Web testing is certainly one of those areas that needs a proper start or direction so that the desired results can be achieved. Starting the race without the right knowledge of the finishing line would be like shooting the arrow without any idea about the target. For business organizations who are thinking about implementing the web testing, a clear knowledge about these tips will help in utilizing the full potential of the web testing tool.

1. Select right pages to test- For increasing the utility and performance of the split testing, it is important to select the right testing element or page for the test. Always select those pages that are having higher customer traffic but are unable to convert it into higher conversion rates. Implementing your test on a page with minimum customer traffic will not do any good for your website as you would not be able to grab much public attention for the testing of your control and variation page.


2. Build a right hypothesis- For achieving great success in your efforts, you need to build a right hypothesis for your tests. Once you have a clear sight about your hypothesis, you need to run A/B test for a considerable amount of scheduled time so as to back the hypothesis. The main aim of the test should be to support the hypothesis and to collect the statistical data enough to back the hypothesis for implementing the desired changes.


3. Start your experiment- Once you are clearly familiar with the testing variables and the hypothesis to be proved, you need to begin your split testing so as to achieve the desired goals. However, make sure that you are taking the appropriate sample data and running the tests for a pre- defined time duration so as to achieve the correct reliable results. Moreover, implement test results only when you have achieved a statistical significance as close to 95%.


4. Take desired actions based on the data of the test results- Once you have completed your A/B tests, it is important to analyze its each and every aspect with great detail. Business organizations can make a written record of their test results so that it can be used as a case study for future references. Write down your assumptions, errors occurred during the tests, statistical significance level achieved during the entire test and other such metrics so as to achieve a complete insight about your undertaken test. Based on these results, you can easily formulate required strategy and can implement changes as suggested by the test results so as to increase your conversion rates and sales revenue.

So, understand these tips carefully so as to avoid any major blunders while performing web testing. It will also ensure that your money and efforts are channelised in the right direction and will ensure the success of your A/B testing. Now, move ahead and embrace this technique and embark on a memorable journey to increase the overall popularity, usability and mass appeal of your website.

3 Factors That Can Ensure The Success Of Your A/B Testing

It has been observed that success of an entity is often hindered by various factors that needs to be monitored. Similarly, in the arena of business community, success of web testing is also dependent on a number of factors. Non compliance towards any of these factors can cause the failure of your split testing and can make your efforts and money go waste. Here are some of the factors that needs to be followed so as to ensure the success of web testing.

1. Decide an appropriate length for your landing page- Landing page forms a crucial component of a website and has the potential to grab maximum customer attention if it has something new and exciting to offer. A dull and monotonous landing page will not entice the site visitors and will not contribute in your conversion rates in any way. Remember, it should have appropriate length that can effectively convey the message, spirit and appeal of your website. But, don't make it so long that it can cause boredom among your customers. Ideal length is the key to the effectiveness of your landing page among your targeted customers. You can also perform A/B testing on the different variations of the landing page so as to determine which is the most preferred page by your audience.  


2.  Include a pricing chart in your website- For grabbing the instant attention and focus of your site visitors, you need to pitch your advertised products at a competitive price. Show people how your prices are better than the prices of your business rivals. It is often seen that steep prices are the major bone of contention for the interested customers while making any purchase on the e- commerce store. Make your prices most attractive for your targeted customers and remove any unwanted cost or extra charges that could alienate people from your e- commerce store. 


3. Give more emphasis to videos- Most often, videos tend to grab the attention of customers easily as they can easily spread the message rather than the lengthy text that needs more time and attention from the already busy customers. These 2-3 minutes video forms a very positive impact on the minds of the customers and compels them about making a purchase from your e- commerce site. You can also perform A/B testing on various videos so as to decide which one generates the maximum response from your customers.

So, appropriate attention towards these three metrics can ensure the success of your web testing. It will also provide you clear insight about why some of the A/B testing results are not so successful than others. Once, you are clearly aware about the factors that can pose hinderance in the success of your split testing, you can easily take corrective steps before hand so as to save your time and efforts.