Most Popular A/B Testing Experiments

A/B Testing is incredibly powerful. When used correctly can give you tremendous results. Given a long enough time frame, there’s no end to what you can accomplish with A/B Testing. You can easily get double digit conversions when you apply this over a consistent basis. With increasing conversions, there are maximum chances that your customer base is going to expand each day. To help you keep on testing, we have written this blog post to share with you the following data (from May 2014) that shows which are the top most experiments liked by customers. Hope you guys are going to love it!!

A/B Testing Experiments (A quick view)-

The most important thing that almost half of the customers love to test deal with A/B Testing of landing pages. There’s no surprise in it! On a global scale, successful landing pages produce over 47% more sales than sending visitors to a website’s home page. They are designed to get your customers attention and to give the first impression to your customer. You don’t want to screw up your first attention, do you? I don’t think so.

If you are new to A/B Testing and you don’t know where to start, so just pick up those pages that catches maximum attention and start performing some A/B Tests.

Heatmaps and Clickmaps are yet another kinds of experiment that are designed to track your visitor’s cursor movement. By doing so, you will be able to track the most liked (hottest zones) of your website. Further this information will help you to modify your web page and create alternatives for further A/B Testing.

A/B Testing with CSS- A/B Testing of CSS (Cascading Styling Sheet) allows you to modify the entire look and feel of your website. This experiments works best if you are about to test minor changes like font, text, color and so on. Besides, you can preview the effect of those changes on any of the web page before starting A/B experiments.

The top most experiments that you can go for is A/B Testing and heatmaps and clickmaps and once you combine them altogether you will get results with increasing customer base, increasing conversions and increasing number of CTR (Click Through Rate). So, start optimizing today and to get the best out of A/B Test Experiments.

Click HeatMaps- How They Can Help Understand Your Visitors

A click heat map is a visual representation of your website that shows the areas where users clicked the most. It helps you identify the portions of your website that gains maximum user attention (also known as hotter areas- represented with red) and those that gets least or minimum attention (also known as colder areas- represented in blue or green). After going through heat map testing on your website for a decent amount of time, you will be able to get a fair idea of which areas in your website are most popular for gaining maximum clicks. Heat Map data or Heat Map analytics allows you to modify your website by tracking changes accordingly so as to attract visitors attention and increase conversions further. 

How To Optimize Website Usability With Click HeatMaps-

The good part about click heat maps is that it allows you to see the areas of web page that gets maximum visits or scroll and at the same time you can also view those areas which are less noticable or get rare attention.

Click Heatmaps can be used to-

1.        Determine exactly how a visitor interacts with your web page

2.        To pin point the most hot sections on your web page

3.        To view those web portions which do not get attention

4.        Understanding user flow or behavior

5.        Implement that knowledge to cater your viewers

What Next?

Try implementing these steps after analyzing your website with Click Heatmaps-

1)        Make sure to eliminate those sections of your website that visitors do not pay attention to. These elements might be distracting or annoying your users so consider replacing them or use it in a way that it catches visitor’s attention.

2)        Pin point the areas which users are clicking on most. These are the most important parts of your website which you need to work on more in terms of polishing it with rich content and functional design.

3)   Look for clicks that don’t lead anywhere- If your website has maximum number of clicks on areas that are not links, it might be confusing for your visitors. Try to make those areas linked or remove them altogether. 

Its time for a change!!

HeatMap analytics lets you get a clear overview on some of the important areas that are asking for improvement. All you can do further is keep these points in mind while designing your website-

I.         Have a design that gives an appeal along with functionality. By balancing these two elements altogether you will be able to engage your visitors. Keep on focusing on those areas that attracts maximum user attention and highlight it with an attractive design.

II.      Keep all attention grabbing elements “above the fold”- Above the fold is important to you because you need to get your website set up so that you can attract the attention of visitors. Placing key elements on your site “above the fold” will dramatically increase the stickiness of website. This is especially true if your intention is to make money online.

ReTest-

Retest your website after making improvements. Check to see whether changes implemented were able to enhance user experience or not. Testing is a continuous process and with click heat map analysis you will get the information you need to start testing. And that testing is further going to improve the usability of your website.

Perfection is not possible in any case but still we can try to make our websites better and functional than before by utilizing heat map data.

Terminologies That Will Help You Understand A/B Testing in a Better Way

Before starting an A/B test, you will have to understand some basic terms which will definitely come on your way while conducting A/B or Multivariate Testing (MVT). Read this post if you want to master one of your most important marketing milestones- A/B Testing.

A/B Testing- 

It is a technique in which you test any one element of your web page like (Call To Action or Headline) and then divide or segregate visitors into two so that each group sees a different version and responds accordingly. Once this test gets completed, you will be able to discover which version performs the best, i.e which one gives better conversions as per the goal of your eCommerce business.

Bounce Rates- 

It is defined as the percentage of people who come to your page but leave immediately. With eCommerce websites, this term is mostly used to indicate “abandonment rate”. If the bounce rate of your website is higher, there is a need to start making changes to your page elements like headlines, images, text, color, CTA buttons or links. These changes can be made by performing A/B tests on individual elements of a web page. 

Click-through Rate (CTR)-

Click-throughs are the first step to conversion. Every eCommerce website wishes to have higher click throughs or visits because it leads to maximum revenue and conversions for your site. 

Call To Action (CTA)-

CTA or Call To Action is a desirable action that you want your visitors to perform once they land on your web page. Call to Action can be in the form of “signing up for registration”, “completing the checkout process”, “click on any link” and so on.

Champion Page- 

The “control” page in your test is a “Champion” or “Winner” page. It is a page which you are testing against the variant. 

Click-through Page- 

In general terms, click- through means when someone clicks a link on your page that leads to another page. When people speak of click-throughs, they are talking about how many readers have clicked the link in their article or blog post and gone to the sales page. 

Conversion Rate- 

Conversion rate is the number of visitors to your site that take a desired action against the total number of visitors in a particular time period. 

For example, if the goal of your website is to maximize large number of sales and increase revenue, then convincing visitors to complete the checkout will be the conversion for your website. 

Control Page- 

That page for which you are going to run test against is known as “Control” page for an A/B test. It is a page which already exists. Once an A/B test is done, you come across a better performing page which is known as “Control”, “Winner” or “Champion” page. 

Element- 

Any component or feature on your website, it could be “text”, “images”, “button”, “sign-up”, “videos” etc. These elements contribute a lot to design a professional looking website and in turn can help to convert visitors into buyers. 

Experiment- 

Performing A/B tests on different websites is an experiment. 

Geo-Targeting- 

A method of detecting a website visitor’s location to serve location-based content or advertisements.

Testing Funnel- 

It is a pathway that visitors coming to your site follow from entry to the end. The idea behind increasing conversions through pathway is to funnel as many people as possible for completing the checkout. 

Heatmaps-

It is another tool that is used to evaluate user behaviour along with clicking patterns on your website. By using heatmaps, you will find out where people scroll and mouse hover on your website. Heatmap allows you to track the overall user activity on your web pages.

Key Performance Indicators (KPI’s)-

KPI’s or Key Performance Indicators help organizations achieve business objectives. It is a type of performance measurement used to track the progress made towards a specific goal. This means that you will need to identify what your goals are first before you can break down each step in the process towards completing that goal. 

Some important KPI’s include-

1. Lead generation 

Goal: Contact Form Fills

KPI’s-

Contact form Completion rate

Bounce Rate for Contact Page 

Abandoned Form Fills

Cost Per Lead 

New Visitors To Contact Form 

2. Ecommerce 

Goal: Online Sales 

KPI-

Return Visitors To Checkout Page 

Bounce Rate For Shopping Cart Page 

Average Order Value 

Average Pages Per Visit 

Keywords

Landing Pages- 

A landing page is simply the page which someone arrives at after clicking on a link. It can be your website’s home page or any other page. 

Lead generation-

Lead generation is a marketing process to find consumer prospects until they become paying customers. In an eCommerce website, lead generation is about getting contact details for people who may be interested in your product/services. 

Multivariate Testing- 

MVT or Multivariate Testing allows website owners to test as many elements of their sales page as they like at the same time. Multivariate testing is much quicker than antiquated split testing. 

Advantages- 

MVT saves time by allowing you to test multiple variables at once. You do not have to design multiple sales pages to test each element and worry about distributing traffic to each page equally. 

Example- You can test 3 versions of your headline, 2 versions of your Call To Action (CTA) and 3 button colors simultaneously. This will finally give you 18 versions (3 headlines * 2 CTA * 3 button) of a single page. 

Segmentation- 

Once you have some traffic generated, you will need to test the best ways to convert that traffic into more buyers. The typical testing scenario is just a simple A-B option. In A/B Testing, segmentation means dividing visitors or website traffic equally into two, wherein one would see version A and the other half would see version B. Ultimately, the better converting option wins.  

Traffic- 

Generating traffic is one of the popular ways to make business online. So, what exactly is a web traffic? Website traffic are the total number of daily visitors coming to your site on an average basis. There are various ways to attract people and let them come to your site. It can be via blog sharing, paid ads, social media sign-ups, effective CTA and so on. 

The success of any A/B Test depends on the daily traffic coming to your website. A/B Tests require large number of users who can take this test. 

Web Analytics- 

Web Analytics is about studying the behaviour of users coming to your site. Users can be segmented and followed through the site to identify patterns of behaviour. These patterns of behaviour can then help to identify pages which produced the maximum number of sales. Web analytics solutions collect session information for every visitor to your site.